SEO Case Study: How MakeSpace Jumped 65 Spots In One Day

When started using SEOJet, they decided to not only use the link maps to build links to their homepage and power pages, but they also decided to implement the SEO strategy that we teach to our users.

SEO Power Pages

One of the most effective SEO strategies that we teach is using what we call SEO power pages to pass SEO value to the rest of your site.

Note: This SEO strategy will work on new websites or established sites.

For example, you write an awesome long-form piece of content with 2000 plus words, SEOJet will give you a link map to build links to that page. You target specific keywords on that power page and as you build out a natural link profile the SEO value of that page rises.

Then, to pass the SEO value to your other smaller pages, you include internal links to those pages from your power pages.

This is the strategy MakeSpace implemented. They have been (and continue) building links to their power pages using the link maps from SEOJet and then they added links out to their most important city pages.

Their city pages are not power pages but are super important to the success of their website.

It doesn’t make a lot of sense to build a bunch of links to those pages because it wouldn’t seem natural to Google, but they really need those pages to rank.

Here is how they include the links to those pages on about 5 power pages:

They could have also tried to work those same links into the content of the site more naturally, but in this case, it didn’t make much sense to do that for their users. So they added the links at the bottom of the content but Google still sees this as an internal link.

Results In 1 Day?

Once they had built up the SEO power of the power pages, and added the internal links at the bottom of the page, they saw huge jumps within 24 hours.

Here is a snapshot of their rankings from one day to the next for their city pages:

Jumps as big as 65 spots in just 24 hours!

And as they continue to build out their link maps those internal links will become more powerful.

The beauty of this strategy is they don’t have to spend time or money building a lot of links to the city pages, they simply have to focus on the homepage and 4-5 other power pages and let those pages pass the SEO value to the rest of the site.

See How SEOJet Works

SEOJet backlink software

Hopefully, you’re starting to see the value in using a proven link building plan as you build links.

SEOJet uses Google data to build out a proven link building plan for each of your pages.

Not only does the backlink software use aggregate data from #1 ranked pages across all industries, it also looks at your #1 ranked competitor for every key phrase you are targeting to show you what you need to do to overtake the top position.

With SEOJet you can:

  • See where your backlink profile is right now and what you need to do to fix it
  • Find hidden link opportunities
  • Compare your content to your competitor
  • See the DA range of your competitors links
  • Build an amazingly natural backlink profile

…and so much more.



Did I leave out anything important? Ask me in the comments below.


  1. Thanks for the amazing writeup!

    • Pooja, I’m glad you liked the SEO case study.

  2. What ranking software was used in that screenshot?

    • I believe it was SEMRush but im not totally sure.

  3. Hello Adam,

    This is indeed great seo case study and I must say I have learned lot of new things through it.

    Appreciate your sharing this one. A must read article!

    • Kamlesh, I’m glad it was helpful for you.

  4. Hi there adam;
    do you provide semantic analysis based on the content written and keywords to insert to have more impact on seo ?

    • Vlad, we don’t currently do that but it is something we have talked about trying to implement. Thanks for commenting.

  5. Hello Adam, Great example of a SEO case. What would you say is their largest aspect to build/led to a power page?

    • Rosalyn, the biggest thing is to have content that your target audience would read and then say, “wow, this is really good stuff.” And there needs to be a lot of that type of content. Then build links to it like crazy.

  6. Do you include local citations backlinks in the link map?

    • Jase, we bring in anything from Ahrefs or Majestic, and you can add any links into the link maps if there are any missing.

  7. Wow – so much to learn. Very interesting case study. Will need to apply some elements to my website. Thanks for the info!

    • Dars, Im glad you found it useful.

  8. Very Interesting article. I’m a user of guestposttracker, so I will give it a check to SEO Jet

    • Roman, let me know how it goes.

  9. Hello Adam,

    Thanks for wonderful post, it’s very much informative for me to improve my SEO strategy as I am a nub.



    • Angelina, you’re welcome. Im glad the SEO case study was helpful.


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