SEO Case Study: How MakeSpace Jumped 65 Spots In One Day
When MakeSpace.com started using SEOJet, they decided to not only use the link maps to build links to their homepage and power pages, but they also decided to implement the SEO strategy that we teach to our users.
SEO Power Pages
One of the most effective SEO strategies that we teach is using what we call SEO power pages to pass SEO value to the rest of your site.
For example, you write an awesome long-form piece of content with 2000 plus words, SEOJet will give you a link map to build links to that page. You target specific keywords on that power page and as you build out a natural link profile the SEO value of that page rises.
Then, to pass the SEO value to your other smaller pages, you include internal links to those pages from your power pages.
This is the strategy MakeSpace implemented. They have been (and continue) building links to their power pages using the link maps from SEOJet and then they added links out to their most important city pages.
Their city pages are not power pages but are super important to the success of their website.
It doesn’t make a lot of sense to build a bunch of links to those pages because it wouldn’t seem natural to Google, but they really need those pages to rank.
Here is how they include the links to those pages on about 5 power pages:
They could have also tried to work those same links into the content of the site more naturally, but in this case, it didn’t make much sense to do that for their users. So they added the links at the bottom of the content but Google still sees this as an internal link.
Results In 1 Day?
Once they had built up the SEO power of the power pages, and added the internal links at the bottom of the page, they saw huge jumps within 24 hours.
Here is a snapshot of their rankings from one day to the next for their city pages:
Jumps as big as 65 spots in just 24 hours!
And as they continue to build out their link maps those internal links will become more powerful.
The beauty of this strategy is they don’t have to spend time or money building a lot of links to the city pages, they simply have to focus on the homepage and 4-5 other power pages and let those pages pass the SEO value to the rest of the site.
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