Homepage SEO – How To Build Huge Brand Authority

by Updated April 23, 2020Link Building, SEO Strategies89 comments

I’m about to preach something extremely controversial in the SEO world.

Not controversial in the black-hat sense, in fact, it is the exact opposite.

I feel the need to put to bed one of the biggest link building myths I have come across.

I’m about to explain how you should totally rethink the way you do homepage SEO.

It will be the opposite of how most SEO’s do SEO on the homepage.

As part of the process of giving demos of SEOJet I talk with a ton of people in the SEO world.

One of the issues I come across over and over again is people want to rank for all of their main key phrases on their home page. As a result they spend both time and money building links to the home page to help them target those keywords.

When I show them what a home page link map looks like most of the time people are surprised to see how many backlinks the homepage has verses how few anchor texts that have any reference to a keyword.

The reality is it’s almost counterintuitive. You purposefully don’t get keyword rich anchors so that you can rank for your keywords.

But how does it work?

Google trusts big brands.

Why? Because big brands get links naturally.

People, businesses, and publications link to big brands all the time, naturally. Brands are newsworthy, brands get PR, and people share the brands they love.

So Google can check backlinks from a big brand with confidence and know that for the most part the links were acquired naturally.

If they know the links are natural, then the anchor text distribution of a brand is the template we should probably follow to show Google that your website should be considered a legitimate brand.

So what do we do? We copy the big brands.

And more specifically we copy the home page SEO backlink profile of the big brands on our own homepage.

Why the homepage?

Because your homepage is your most important page in your site, this is where if brand fanatics or the press are going to link to you, most of the time it will be to the home page.

This is where we establish trust with Google.

Should The Homepage Of My Website Contain SEO?

Many people struggle with this question of whether the homepage of their website should contain SEO.

The answer is yes.

By all means, do on page SEO for your homepage. Target whatever key phrases you want to target. But when it comes to link building, you have to exercise constraint.

I understand the temptation is there to use the most powerful page in your website to target your most important key phrases.

It’s an internal battle every SEO or business deals with. But you have to remember, the most important thing you can do in SEO is build trust with Google.

Until Google trusts you, your website will not rank.

The more trust you build, the more authority your site will have.

Let me show you an example of what the trust of Google can do for your website.

Overstock.com is a huge powerhouse online ecommerce brand. They are a competitor to Amazon and other major online retailers.

They have about 17k links from unique domains pointing just at the home page.

90% of those links are either the brand name or some form of the URL as the anchor text. And the vast majority of the other anchors contain the brand name Overstock in the anchor as well.

This is what a proper anchor text ratio looks like from a real brand that Google trusts.

With such a large scale of links from referring domains, almost all containing the brand name in some way you can understand why Google trusts Overstock.com.

Let me give you another example from a very well known website in the SEO industry.

Backlinko.com is owned by Brian Dean and the site ranks in the top 10 for pretty much all of the key phrases that are big in the SEO world.

But guess what, he doesn’t target any keywords with links to his home page.

In fact if you look at his homepage backlink profile, he has 12k referring domains and 98% of his links are his brand, his name, or some form of his URL.

That’s right I said 98%.

He doesn’t focus on keywords on his home page at all. He writes huge blog posts and targets his keywords there.

I hope you’re starting to catch the vision.

Why building Google trust is important

Once you are trusted by Google, getting ranked in Google becomes so much easier.

Let’s go back to Overstock.com and see an example of this.

If you search the key phrase “mens gold bracelets” guess who shows up #1?

Yep, it’s Overstock.

You’re probably saying to yourself, big deal Adam, you just told us they are a huge brand.

But if you look at the backlink profile for that page, you’ll see that no other site (besides a couple of spammy search engines) link to that page.

So Overstock can rank for an extremely competitive key phrase that has almost 10k searches a month without one single legitimate link to that page. And the way they do it is with the brand authority and trust they have built with Google.

Again, this is why it is so important to focus on brand building instead of link building on your home page.

This is how you need to do your homepage SEO. Become a big brand in Google’s eyes.

Is it going to happen overnight? No. But as you consistently build links in the proper way to your homepage, your brand authority will grow.

How To Build Homepage Backlinks

So how do you build backlinks to your homepage to match a big brand?

First, you need to stop building keyword related links for your home page. Remember 80%-90% of the links to your homepage should contain no reference to any keyword in the anchor text unless there happens to be a keyword in your brand name.

Let’s look at Amazon’s home page link profile. I’ll first list the anchor text that is used most often in links pointing to their home page and then I’ll list the percentage of links that have that anchor text.

Amazon.com – 30%
Amazon – 28%
www.amazon.com – 16%
https://www.amazon.com – 12%
natural anchors – 6%

Between those 5 anchors, that makes up 92% of the links pointing to the home page of Amazon.com.

Here is Overstock’s homepage backlink profile:

Overstock.com – 40%
Overtstock – 23%
https://www.overstock.com – 11%
www.overstock.com – 10%
natural anchors – 7%

91% of the backlinks that point to their home page have 0 reference to any key phrase.

I’ll give you one more example of a big brand. Let’s look at Auto Trader’s home page backlinks.

autotrader.com – 28%
autotrader – 19%
www.autotrader.com – 17%
https://www.autotrader.com – 14%
auto trader – 7%

Those are the top 5 anchors for AutoTrader.com’s home page making up 85% of their home page links.

This is how you build trust with Google and make your website look like a real brand.

So, for example, if I was building backlinks to the homepage of SEOJet, 80%-90% of the links should have one of these as the anchor text:

  • SEOJet
  • SEO Jet
  • https://seojet.net
  • SEOJet.net
  • seojet.net



I know you’re having an internal battle right now thinking, “how can I justify spending the time and money it is going to take to get links that are nothing but URL and brand name as the anchor?”

You just have to do it.

This is what will make all of the difference in your SEO. This is what will keep you safe from future Google backlink updates. (You notice how big brands are never affected by the updates?)

Build this into your SEO proposals when you are trying to land new clients. This is what will make the difference for your SEO clients anyway.

Your homepage SEO strategy needs to be “build my brand, build my brand, build my brand”.

What is so great is when you have gained Google’s trust, then you can focus on keywords on other pages in your site and it becomes so much easier to rank on those pages.

You can still build links to other pages.

As you are building trust on your home page it is totally fine to also build links to other pages in your site. In fact, it would look unnatural if all of your links only went to your homepage.

I would recommend you follow this guideline:

For every 1 link you build to a sub page in your site, build 1 link to your home page

For example, let’s say you get 1 link each to 3 sub pages in your site, then I would recommend you build about 3 new links to your homepage as well.

Now please note that I called this a guideline and not a hard fast rule. The point is that more links should be going to your homepage than any other page and by a large percentage.

Homepage SEO Content

We haven’t talked much about the content you should have on the homepage.

If you are still deadset on trying to rank for your most important keywords on your homepage, even if your links are going to be 80% branded, then yes you should probably have some good content on the homepage.

I don’t know if there is a minimum or a limit. Just do what feels right but if you have bought into what I have laid out for you in this post, then don’t spend too much time worrying about a total number of words.

Just get the message across of who you are and what your business is about.

Make it all about creating an awesome user experience.

Make the content be top level stuff and use your keywords in your header tags and in the copy but make it all flow naturally.

If you are targeting specific cities, be sure to include the names of those cities in your content as well.

If your goal is to build your brand on the home page then you don’t need much content to do that.

SEO Homepage Title

Like I mentioned before it is fine to target a couple of key phrases on your homepage. In fact, I highly recommend you do that in your SEO title.

On the homepage SEO title I would stick to just one or two main key phrases. Save the other keywords for your other pages.

The other big thing is to make sure to include your brand name in the title.

You can see on SEOJet’s homepage our title starts out with our brand name, then has one keyword and then who the software is for.

It is written more for click through than for SEO.

Nofollow vs Dofollow

I could probably write an entire blog post about nofollow links vs dofollow links but I will include it here for now.

Another one of the most commonly excepted myths is that nofollow links don’t do anything to help your SEO.

As I have researched thousands of links that point to #1 ranked websites, about 30% of the links on average have been nofollow. Sometimes that number can be as high as 50%.

30% of Overstock’s homepage links are nofollow.

The point is, it is OK to get nofollow links. Google expects to see them.

The nofollow attribute was created in part for us to tell Google that they shouldn’t count a link because it was an advertisement.

Big brands advertise. We are copying the big brands. Get some nofollow links to your homepage.

Let me take that one step further, you should actively get nofollow links using your money key phrases as the anchor text for those links. Because you have given the links the nofollow attribute you can’t get penalized but Google still looks at those links and so it is your opportunity to tell Google exactly what your site is about.

Exact Match Domains

How do exact match domains play into all of this? If an exact match domain is your brand this homepage SEO strategy becomes a little bit trickier.

Here is how I would approach it.

Instead of getting a high percentage of links with my brand name (which would also be an exact match key phrase) I would do the majority of the home page links as ExactMatchDomain.com.

So for example, if I owned www.seosoftware.com, as I built links to my home page I would make my backlink profile look something like this:

SEOSoftware.com – 40%
https://www.seosoftware.com – 20%
www.seosoftware.com – 15%
SEO software – 10%
everything else – 15%

Even though I could probably get away with getting more links that have “seo software” as the anchor, personally I would caution on the side of getting majority some form of the URL as the anchor.

At some point you always have to worry if your profile is starting to look unnatural with too many key phrase anchors on your home page, even if the key phrase is the brand name.

If you don’t have an exact match domain and are thinking of getting one, personally I would stay away from them because it is so much simpler to create and match a big brand’s backlink profile when your domain is not exact match.



Start Building Trust With Google

Since you can’t target key phrases in your homepage link building you have to find other ways to let Google know what you should rank for on your homepage. Obviously one way to do that is through your on-page SEO.

One thing we have seen make a difference in rankings on the homepage is the use of exact match keywords in sitewide nofollow links. Yes I’m talking about the old school sitewide blogroll links.

Because the link is nofollow you can get away with using your exact match keywords but Google still counts them for SEO for some reason.

We’ll be doing a case study soon.



How Can SEOJet Help You Do Homepage SEO?

If you got to this blog post from a search engine then you’re most likely wondering what SEOJet is and how it can help you do better homepage SEO.

What Is SEOJEt?

SEOJet literally tells you what anchor text to use for every backlink you get. It uses backlink data from #1 ranked pages in Google to help you build a backlink profile that matches other #1 ranked pages.

In terms of doing SEO on your home page, the software looks at your existing homepage links and then tells you exactly what to do for each following link to build brand trust with Google.

Link Maps

The software automatically creates what we call a link map for your homepage and for any other page you care about.

A link map is a road map for your backlink strategy. It is where we show you what your current backlink profile looks like and which anchor text you need to do next to keep things looking natural.

Competitor Analysis

Because everyone wants to know what their competitor is doing to rank #1 I created the Competitor Lock feature.

This report looks at your top-ranked competitor and shows you why they are ranked ahead of you and what you can do to beat them.

SEOJet Competitor Lock Report

There are some other really cool things the software does but to learn more I recommend you go check out the demo I recorded where I also show you some really cool and easy to follow SEO strategy.

Let SEOJet help you naturally build trust with Google. Our home page link maps will guide your backlinking efforts so that every link you build will have real purpose and will move you toward a #1 ranked backlink profile.

See how SEOJet works here.


If you haven’t already, watch an instant a demo to see how SEOJet works.

watch a demo of SEOJet



Related: The 3 Step Backlink Strategy That Works Like Magic With SEOJet


  1. Whakki Media

    Nice work Adam. Going to take a lot of convincing to some people but this is the proper way to do SEO now. Takes a bit longer but its not a race 🙂

    • Adam White

      Mark, you’re absolutely right. It is hard to spend time and money “not” targeting your keywords but in the end by not targeting them you have a better chance of ranking for more phrases.

  2. Bryan

    Amazing article as always super helpful with our SEO efforts.

    • Adam White

      Bryan, I’m glad you found it useful.

  3. Robert

    Hey Adam,

    Great article. What do you do if your homepage is over optimized? Any dilution tactics?

    Also, I like the Ahrefs integration. Very easy way to import / add existing links. It is a easy way to check your anchor text ratios on existing projects.

    • Adam White

      Robert, the best thing to do in an over-optimization scenario is to actively get links to your home page that are brand anchors or url anchors. Try to push the keyword heavy percentages down. The home page link maps will guide you to do that naturally no matter what your current profile looks like.

  4. Chris Labbate

    Adam, thanks for your insight and research here. SEO is an ever-changing landscape of evolve or die, posts like these not only help SEO’s to survive but thrive in a post panda world. Lack of strategy is not something any business owner can afford.

    • Adam White

      Chris, you’re right. Building trust on the homepage with Google has been a strategy that has worked very well for me and others.

  5. Kiralik

    Hi, You have given great information. Home optimization comes before out-of-site links and must contain content that contains the right keywords. You have explained this in detail, endlessly thanks to the SeoJet family.

    • Adam White

      Kiralik, I’m glad you liked the post.

  6. Daniel Kerek

    Now I do understand why most of the backlink anchor texts should be branded. It’s nice to see that branding is still important in the 21st century and probably will never go out of fashion. Thanks a lot!

    • Adam White

      Daniel, one thing I didn’t even bring up is once you build trust with Google with branding you also qualify your site to get listed above the listings with featured snippets. There is no downside to focusing on building your brand.

  7. Bob

    Thanks for writing about what I have been talking about when I teach a SEO class – trying to make your Home page the SEO Keyword landing page – you can have many keyword landing pages for specific keywords.

    • Adam White

      Bob, I’m glad to hear that you are teaching this homepage SEO strategy. Too many people make this beginner mistake.

  8. Duc Nguyen

    Thank you for writing about Homepage SEO, it’s very useful Adam White (Y)

    • Adam White

      Duc, I’m glad you found it useful. With the changing landscape of SEO this is one area that is commonly misunderstood.

  9. Anik TM

    Great post about Homepage SEO! I always do homepage SEO

    • Adam White

      Anik, I always do it as well, but only on homepages. 🙂

  10. Mihail

    Very nice article Adam! For me anchor text is one of the most important segments of SEO. There is not much decent info on the topic out there, most of the stuff people write are just rehashed theories of others.

    You talked about gaining trust… since you got access to data, it would be very nice if you write something like a detailed guide on how to gain that trust and share what do you think is working nowadays.

    • Adam White

      Mihail, thanks for the feedback. I will have to add that to the list of blog posts to work on next.

  11. Kim

    My question here is – how do we identify number of links we must have ? based on competitors’s total back links +-10%. So like 10 percent is great but 10 percent of how many links to start? Thanks

    • Adam White

      Kim, for your homepage you should just keep building branded and url anchors. On other pages we have seen that we can get results using SEOJet with far fewer links than those in the top 3.

  12. Nick Stamoulis

    Yes, this is what you’re supposed to be doing in regards to linking today. A few years ago Google cracked down on spammy keyword anchor text linking. Linking to brand names is a much more natural approach so it won’t cause a penalty.

    • Adam White

      Nick, I agree but based on the research we have done this really only holds true on the homepage. Other pages in your site can target key phrases in your link building.

  13. Robert Newman


    I am a happy user of SEOjet and quickly becoming a devoted follower of your blog. You happen to have answered in large part a huge “TODO” on my personal website task list which was figuring out what/if keywords I should target on my home page. Currently it is none as it has been since I launched 3 years ago.

    • Adam White

      Robert, thats great to hear. Im glad you’re enjoying the blog and software. Build brand trust on the home page. That is the key to SEO success.

  14. Chad

    Hi Adam,

    I love your service. It’s really helped me with my rankings and I’ve seen a huge increase in leads.
    But, with that logic, why is Overstock ranking higher if there are other domains with more backlinks and trust from google competing for the same keyword?

    • Adam White

      Chad, glad to hear its going well. That is a good question. I guess I will have to look into other pages of Overstock and see if maybe they have become a topical authority for jewelry. It could be that their focus has been on jewelry so they have more traction in that category.

  15. Mariano

    Hi Adam,

    If I’m building in content links via guest posts, do you think a NAKED URL or Brand name looks natural in that context?

    For example, I’m doing a guest post for a criminal lawyer. The topic is whether you should talk to police or not.

    All things being equal, would you recommend a NAKED or Brand mention, or instead use “criminal lawyer” as an anchor text?

    Do you worry that a NAKED URL or Brand mention can look awkward or unnatural?

    • Adam White

      Mariano, yes I do think it looks natural in that scenario because referring to another site using the URL as the anchor happens all the time is probably one of the most natural ways to link to another site.

  16. Shahbaz Ahmed

    i am New in SEO and Self learning, i have question about writing Title Tags, can you please help me to correct if i am on wrong way

    Pakistan Tour Package, Deals, Holidays | Book at Cheap Price

    is it Correct writing way or wrong

    Reason for adding coma, if some one search

    Pakistan Tour Deals
    Pakistan Holidays Package

    will it work?

    Request for Your Help to do better Please

    Looking forward your kind reply

    • Adam White

      Shahbaz, you don’t need to worry about adding commas into your title tag. Google can easily pull all keyword variations out of your title.

  17. Rahul Ghundiyal

    Adam! Article was great to read!

    Once I started reading I found it more interesting. I understood about building links to home page by using brandname.

    But what to do when building internal page links? Should I use variable keywords or brand name?

    Please can you help me on that because it’s interesting for me to use.

    Waiting for your answer

  18. Shaun

    Hi Adam, thanks for all your hard work. I subscribed a few days back and have already purchased a primary link – waiting for that order to be fulfilled. One thing I wasnt sure about was what type of link (ie what page authority) “must” I get for each link?
    So lets say Im buildig to my home page… and I need to get say 16 primary links… do I HAVE to get them all at PA of 30+ for example or 20 to 30 or can they be lower?

    Secondary links should they be lower PA scores ??

    and on another note, just working on my home page… and a box popped up saying “You need to target at least one Key Phrase on a page.”… so would I do that key phrase as “brand name”

    Huge thanks :)… 🙂

    • Adam White

      Shaun, welcome to the SEOJet family! Those are great questions. You should try to get a good mix of DA’s in each link that you get. The majority will end up being anywhere from 20-40 but thats OK because the majority of websites fall into that range so it should be that way. I personally get about 60%-70% DA 30-40 and then fill in the rest with both lower and higher DA’s.

      Secondary links can be lower DA’s.

      You should enter any keyword into your homepage map you want to rank for even though you wont be building many links for them. That way the software knows if you are building links for keywords or not.

  19. Rahul Som

    Great explained !! Clear, and simple guide. Thanks for sharing

    • Adam White

      Rahul, I’m glad it was easy to understand because it is super important.

  20. Bazaar Gadgets

    Hello Adam,
    First of all I want to say thank you very for entire content, not just from this post but from your entire website. Good luck to all your projects, kind regards!

    • Adam White

      Bazaar Gadgets, you’re welcome. Best of luck with your link building.

  21. Manivasagam

    Hi Adam, Thanks for awesome article explaining everything that one needs to be know about in doing SEO for homepage.

    I’ve got few exact match domains, and confused with different articles / guides telling different versions, gonna try this ratio , will share the results .


    • Adam White

      Manivasagam, I’m looking forward to hearing your results. One thing to consider is this, with exact match domains, your keyword is your brand. So in that scenario getting the specific keyword that is your EMD as your anchor won’t count against you like a normal keyword would. But even then, I would do more versions of your URL as your anchor and fewer of your brand.

  22. Soluciones Web

    Interesting theory but it will take a good time to confirm what you have writen but lets give it a try. In a few months ill be back to know if this startegy for SEO was right.
    Thanks for sharing your knowledge.

    • Adam White

      Soluciones Web, I’d be really interesting to see how it works for you. I’ve been using it now for over a year and the results have been fantastic.

  23. Laura

    This is goldmine Adam,

    you have shared a great case study which I haven’t read anywhere. So I guess I’m just gonna follow your suggestions about homepage seo.


    • Adam White

      Laura, it is surprising how many SEOs dont build brand trust with Google on their homepage. It is detrimental to your success.

  24. Bob

    Hi, How would this apply to a local business where you’re trying to rank for City + Keyword? Without looking spammy?

    • Adam White

      Bob, the first thing I would say is to not use the city name in your anchors. It doesnt look natural. Let Google see the city you are targeting with your on-page SEO. But the principles are the same for local SEO and national SEO. Build your brand on your homepage. Target keywords on other pages.

  25. Hazim Alaeddin


    Awesome material, as usual. Very inciteful and backed up with evidence. The process of gaining trust with anyone takes time –no shortcuts. Thank you for guiding us in the right direction.


    • Adam White

      Hazim, thanks for the comment. Yes it does take time to do homepage SEO the right way, but it is worth the time and effort.

    • Adam White

      Titans, you bet. I’m glad it was helpful for you.

  26. Sajeer

    Great post Adam. Really Useful.

    • Adam White

      Sajeer, Im glad it was useful for you.

  27. Bart

    Hi, I wonder how much it will cost to rank my website on first google result page in my niche

    • Adam White

      It really just depends on where how you get your links, how much brand trust you have built with Google and where your competitors are that rank above you. My advice for you is to just keep doing SEO the right way and good things will happen.

  28. Saavy Relations

    Valuable information for all SEO experts, who are unable to rank better in SERP after many efforts. This Article will help a lot to rank better.

    keep us updated with the latest Article.


  29. Prasanth Kumar

    Every digital marketer is using their keyword as an anchor test . If you are using keyword as anchor test most of the time, it will not look natural.

    Thank you very much. This is awesome post.

    • Adam White

      Prasanth, that is a good point.

  30. Shane McDonald

    Great suggestions here for some interesting SEO. I have being doing an SEO job on my site recently so I could add this onto the mix.

    • Adam White

      Shane, I highly recommend taking the time to build brand trust. You’ll be pleased with the results.

  31. Alex

    Just get links

    • Adam White

      Exactly Alex, just make sure they are non-keyword anchors when its your homepage.

  32. Elliot Walker

    Hi Adam. Thanks for your valuable insight. As SEOs we’re naturally drawn to optimising the homepage for the most important key phrases, because the homepage usually does and should have the most power in terms of inbound links. I know this article is mainly about maintaining a strong bias towards branded anchor texts. But how do you handle content for the homepage? I notice that you’ve optimised your own home page for “backlink software” and that your rank very well for this. So should the content be optimised for the most important key phrase, or could we be better off using inner pages for each of the search terms we want to rank for?

    • Adam White

      Elliot, thanks for the good questions. Yeah you can do on-page SEO to your hearts desire on your homepage, and as you build brand trust you will see your rankings for those key phrases you are targeting increase. Just do very little link building for those key phrases. The way that I targeted the phrase “backlink software” in my link building is with nofollow links. Hint: Nofollow links do more than most SEO’s think for rankings.

  33. Taknik Drashta

    Thanks, I will optimize my homepage with these tips.

    • Adam White

      Taknik, sounds great. Let me know how it goes.

  34. Adam

    One question. If I have the EMD domain name knife.com and I want to rank on keywords knifes, spoons and forks. would you still recommend to optimize a sub page for knifes? Im afraid of the internal competison…

    • Adam White

      Adam, thanks for the question. Yes I would still recommend you do build out a page for knives. You still may be able to rank on your homepage as well for knife terms but do a sub page to focus on it specifically.

  35. Dat To

    Very insightful Adam! I was just having a chat with an amazing Link Builder friend about natural and unnatural exact match anchors and same with nofollow links, needing them in link profile and some client competitors’ percentages.

    We were talking about big brands that we ran into AHREFs were around 4-6% exact anchors and have 60-70% nofollow from referring domains.

    Then I googled and read this and another of your post on nofollow. You confirmed our fun friday afternoon Slack chat. Shared your content and subscribed. Thank you!! Looking forward to reading more.

    • Adam White

      Dat To, I’m glad it was helpful. Natural backlink profiles really do make a big difference.

  36. Gina

    Thanks for the article but I am still confused on the topic and can’t find clarity anywhere on the internet for what I think is an easy question.

    Normally, when I am doing SEO there are MANY focus key words so I assign one to each page, and end up with a big site that ranks real well.

    The problem is that now I have a client with only 2 focus key words. I don’t know if I should make 2 landing pages for these key words, or assign one to the home page (and make a landing page for the other).

    To make matters worse the client is asking for help in naming their new domain. Should it or should it not include their primary search term (which is also the name of their product)? Its a cat food company so not sure if i should suggest bobscatfood.com or something more unique.

    Any help would be so appreciative.

    • Adam White

      Gina, I wouldnt use the homepage to target a key phrase. Use the homepage to target your clients brand name. Use subpages to focus on their keywords. I personally like to include a keyword in my brand name (hence SEO Jet) but if they already have a brand name then just go with that and don’t worry about keywords in the domain.

  37. Shimon

    Hey Adam, thanks for excellent value article! Very interesting.
    I would ask your thought about the internal linking process, and I’d love to know that I understood you correctly.
    Is not it recommended to create internal links to the homepage that includes keywords?
    Is there any recommendation at all to create internal links to the homepage, or just for another pages/others internal pages?

    Actually, in your opinion, all the effort for links to the homepage should be from external links?


    • Adam White

      Shimon, thanks for the question. Yes you should definitely internally link back to your homepage from other pages and use keywords you are targeting on the homepage as the anchor for those internal links.

  38. solvewebmedia.com

    Hi Adam, good solid advice that makes sense. In one certain sector/location we see a lot of negative links built to client sites, presumably from competitors. It seems to have a negative effect on the client. Do you know any thing we can do to protect clients from this black hat SEO? Ps. I stumbled upon your site, so will love to try SEOJet at some point.

    • Adam White

      Yeah this is the problem with Google putting so much emphasis on links. Apart from disavow there really isnt much your client can do. Although I havent really heard about black hat SEO’s successfully hurting someone elses rankings. I’d love to show you how SEOJet can help your clients. Go to this link to book a demo: https://seojet.net/demo.php

  39. iswanto

    Hi Adam,
    Thanks for your information and i will doing for this tips to my website

    • Adam White

      Iswanto, im glad you liked the tips. Let me know how it goes for you.

  40. Alice

    Good read!
    I will try them on my business website. Thanks for your tips, Adam

    • Adam White

      Alice, let me know how it goes.

  41. Emil

    I am a beginner in blogging. I will definitely work on your strategy mention above, thanks for the great information. Keep up the great work. Love from India.
    Thank you!

    • Adam White

      Emil, I’m glad you like the homepage SEO strategy. Give it a shot and let me know how it works for you.

  42. Fernando Raymond

    Great tips Adam. Really helpful and something I will share with my clients. As we had a drop in some of the sites that had too many direct anchors, now I see how this can be done.

    • Adam White

      Fernando, I’m glad the info was helpful. Keeping track of keyword anchors on your homepage is a good idea.

  43. Stefan Smiljkovic

    That’s a great article. I am glad someone was mentioning because I had too many times confusion in building a link and doing on-site optimization for the homepage. What should I put, brandable keywords or money keywords?

    I also a lot in situations where I have same keyword in the homepage and category/article, and now I don’t know what page to rank. It’s lead to cannibalism

    • Adam White

      Stefan, thanks for the comment. Yeah it is ok to try to rank for keywords on your homepage (SEOJet ranks for our most important key phrases on the homepage) but you shouldn’t build backlinks with key phrases. Build branded anchors and save the keyword anchors for your other pages.

  44. Stefan

    I never would have thought that exact match domains would be trickier in regards to SEO. I have an exact match domain, now I’m wondering if I should not go this route for my next website. I have had luck though with my exact match domain showing in google, it’s actually on the first page, but it’s very very niche.

    • Adam White

      Stefan, yeah it is much simpler to not do an exact match domain for brand building purposes. But you can still have a keyword in your domain, just dont do exact match.


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