How to Use the Google Keyword Planner Tool for Free

Do you want to learn how to use the Google keyword planner tool, powered by SEMRush, to identify the best SEO keywords for your business? Sign up for a free account today to get started. 

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SEO Keyword Research Made Easy

Do you want to make it easier for customers to find you online? Do you want to generate more targeted leads for your business? Keyword research is the best and most cost-effective place to start. Search engines like Google use keywords to determine how relevant your website is to its users’ searches so that they can rank your site in related searches. That is why so it’s essential to rank for as many keywords related to your business as possible. 

Outranking your competition in search engine results pages gives you a significant advantage and can drive automated, targeted, and organic traffic to your website for free. Keep reading to see how it works, or contact us today to talk to one of our SEO experts. 

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Find Out How to Use One of the Best Free Keyword Research Tools Online

To start using our Adwords keyword planner, all you have to do is sign up for a free SEOJet account and enter keywords related to your business. This will bring up the following results:

Keyword Search Volume

This shows you how many people are searching for that term every month and can help you determine if a keyword is worth targeting.


This shows you how difficult it is to rank on the first page of Google for a given keyword. If you are a small business, you want to target some keywords that are easier to rank for.

The Number of Results for Each Keyword

This is the number of websites using your keyword. However, this doesn’t show how many websites are relevant to your website and might not impact your strategy as much as other metrics. 

Cost-Per-Click (CPC)

The CPC is how much your competitors are paying to run ads on Google, and it can give you an idea of how valuable it is to rank for that keyword. 

Add Links

This button will bring you to our guest post services, where you can purchase guest posts with backlinks to your site. Backlinks boost your credibility with Google allowing you to rank higher for relevant keywords. 

Whether It’s Trending Up or Down

This shows you whether there are more or fewer people searching for this keyword recently or whether the search volume is staying relatively the same. 

How to Choose the Right Keywords for SEO

Several factors go into choosing the right keywords for your Google strategy. You will want to make sure they are relevant to your business and keywords you can realistically rank for. Here are some other factors to consider:

Broad Match

Broad matches are keywords that are generally related to your business. These keywords allow you to attract a broad audience, but they may not be as targeted. 

Phrase Match

Phrase matches help search engines narrow down the traffic it sends you by adding keywords that are more directly related to your products and services.

Exact Match

These are the exact keywords that describe your business and will drive the most targeted audience to your website. However, these keywords might not have as much volume.  


One pro tip for local service-based businesses is to add your location to your keywords. For example, it is much easier to rank for “plumbers Denver” than simply “plumbers,” and it will also attract a more targeted audience.

Negative Match

These words may seem similar to keywords related to your business but aren’t relevant. For example, if you are a personal injury lawyer, you won’t want to rank for “divorce lawyer” if that’s not a service you offer.  

Check Out Our Video Walk-Through 

Still not sure how to use our tool? Check out our video walk-through to see how it works. Need more help determining what keywords to search for? Try our search engine, rank checker. These search engine ranking reports can show you what words you and your competitors are ranking for. 

What to Do After You Have Completed Your Keyword Research

Step 1: Add Your Keywords to Your Website

Once you have done your research, it’s time to start adding your keywords to your website. Ideally, you will do keyword research for each page on your website that you want to rank for on Google.

Once you have determined the right keywords, you’ll want to use them in the page title, meta description, headers, and throughout the body of your copy. Keep in mind that it can take several months for you to see results. 

Step 2: Create Quality Content

Google wants to provide its users with the most informative and relevant content possible. You’ll want to ensure that your content is useful to your audience and contains enough information to help them make an informed decision. Also, be careful not to overuse your keywords and be sure to use them in a way that sounds natural. 

Step 3: Consider Back Links

Keywords are essential to your SEO strategy but are only part of the puzzle. Backlinks show search engines that you are a credible source of information related to those keywords, so they can rank you higher. 

Step 4: Book a Free Strategy Call

Are you ready to take your SEO strategy to the next level? Our SEO experts are here to help. Contact us today for a free consultation so you can determine your next steps. 

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Why Choose Our Google Ads Planner?

Our Google AdWords keyword planner gives you accurate search data so you can make informed decisions about which keywords to use on your website.

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Are You Ready to Power Your Business With a Smart Keyword Strategy?

Contact us today to learn more about how to use the Google keyword planner or to book your free strategy session. We can’t wait to help you start generating more leads for your business. 

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