This is a simple SEO strategy that anyone can follow.
We published the website before we actually launched the brand because we knew SEO would be a part of the traffic strategy and wanted to get the site indexed.
Because this was a brand new site I knew the first thing we needed to do was to build brand trust on the homepage by building a gaggle of branded anchor backlinks.
By gaggle, I mean around 20 homepage links. I just always wanted to use the word gaggle on my blog.
Once we had started to establish ourselves as a brand (we’re still working on that, the site is new) we moved to our content strategy.
We started with some in-depth key phrase research.
We built a huge list of key phrases using Google’s keyword planner, Ahrefs and a tool called Keyword Dominator which shows Amazon searches. That was important because we are an e-commerce store and we wanted to see what people search for related to men’s t-shirts on Amazon.
We put together a huge list of anything we thought our target market (adult men who like to wear t-shirts but still look classy) might search for.
We then grouped the key phrases into related phrases. Once we had the groups we could start planning out the content.
For example, Jasper Holland Co has a mission to promote stronger marriages and so the shirts we sell are designed so that men can wear them on dates.
After doing some key phrase research I found that a lot of men search for key phrases related to “what to wear on a casual date”.
Here is a group of the key phrases we could build the content around:
what to wear on a casual first date guys what to wear on a first date guys what to wear on a casual date men how to dress for a first date casual guys
There are many more related searches but you get the idea of what we were going for.
After about 5 or 6 backlinks the page started to show up in the SERPs.
Here are the anchor texts (in order) I used for the 6 links:
https://jasperhollandco.com/blogs/news/what-to-wear-on-a-casual-first-date-guys (full url, DA33) What To Wear On A Casual First Date For Guys – 8 Outfit Ideas (page title, DA44) this article can help you (natural, DA27) give guys an idea of what to wear on a casual first date (keyword plus, DA35) https://jasperhollandco.com/blogs/news/what-to-wear-on-a-casual-first-date-guys (full url, DA27) if you have no style (natural, DA29)
As you can see from the snapshot above from Ahrefs that this page by itself ranks for over 500 key phrases with only 6 referring domains.
Now we continue building backlinks to this page to get those 500+ key phrases into the top 3 of Google.
So far we have only created two blog posts for the site as we just officially launched the business a few weeks ago.
But with those two blog posts, Jasper Holland Co ranks for over 800 key phrases.
Not bad for a brand new website with only two blog posts and only 38 total referring domains.
Meanwhile, we are working on more content for the site and will follow the same steps as outlined above.
If you want quick results with Google, this needs to be a strategy that you implement as you bring on new SEO clients or are looking to move the needle on your current clients.
If you create the right content and then promote it with links, your pages will rank.
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