How To Get Backlinks To Boost Your Website’s Ranking

Updated August 28, 2021134 comments

See Also: The 3 Step Backlink Strategy That Works Like Magic

How to build backlinks using backlink researchAre you struggling to improve your SEO rankings and want to learn how to get backlinks?

Think of getting a backlink like finding a golden ticket. They are difficult to get but once you have one your search rankings will begin to rise.

Backlinks are when another site (preferably with a higher authority than yours) links back to your site in their content. To Google, this link means your site can be trusted.

SEOJet is a backlink management software that helps you through every step of link building.

We offer a guest post service with blogs that have organic rankings and traffic (we call them JetFuel links) and a special Link Opps tool to help.

This blog will break down getting backlinks and how the SEOJet software can make the process easier and more efficient.

Everything we’re about to share is drawn from an extensive SEO link strategy where we performed intense backlink research.

We’ve been able to demonstrate to clients how to get top rankings with 70% fewer links than their competitors. How do we do this? By implementing the right backlink strategy.

Keep reading below to learn more.

 

How To Get Backlinks: Some Common Techniques

Backlinks are one of Google’s top-ranking factors. That’s why so many websites put so much effort into earning or buying more links. 

Additional links to your site drive more traffic to your content and improve your trustworthiness in the eyes of Google. 

The problem is they can result in a Google penalty if they are spammy or low-quality. 

Let’s take a look at some common techniques for getting backlinks.

Competitor Research

An effective strategy for getting more backlinks under your belt is looking at what your competitors have. 

You should always be researching how to get backlinks on the web, but there is a possibility you can get a link from one of the same sites as your competitor. 

Make sure you do your homework. Only go for one of your competitor’s backlinks if they are from a site with higher authority than you. 

Guest Blog Pitches

Writing guest blogs for other sites will get you more links. 

The problem is you’ll have to spend hours researching the right sites, pitch them to accept your guest blog, and make sure it’s high-quality enough to benefit your SEO.

There will also be a lot of competition for the high-authority sites you need. If you go this route, be prepared to log a lot of hours and expect more rejections than approvals. 

Flex Your Expertise

As an industry expert, it’s much easier to get interviews or mentions with a link back to your site. That’s why it’s important to position yourself as an expert in your specific niche. 

It takes time to market yourself in this manner but backlinks will eventually start coming to you.

Another benefit of flexing your expertise involves Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness). The search algorithm favors sites with expertise. 

There are several other ways to gain more backlinks. Websites will create more internal links, work with influencers, and conduct public relations campaigns.

In the next section, we’ll discuss how SEOJet can help you to get more backlinks. 

 

The Power of SEOJet Backlink Software

We offer backlink management software that manages the entire process for you. It will analyze the top #1 ranked sites in your niche and provide a guide on how to rank higher than your competitors. 

SEOJet builds you data-backed link maps. All you have to do is just go out and get the links it tells you to get.

There is no more guessing or counting on luck to boost rankings. Users simply fill in the blanks on the link map and watch their site improve. 

Here is what a typical link map looks like when it gets created:

Link map from SEOJet

The beauty of SEOJet is that it automatically creates the link maps for you, all you have to do is know how to get backlinks based on what the link map tells you to do.

If you look at the map you can see that the links are color-coded. The purpose of the link map is to help keep your backlink profile looking as natural as possible.

We show you exactly what your profile looks like using three gauges, one for each of the anchor text groups.

Your goal is to get the needles in the blue ranges for all three groups.

SEOJet link map gauges

Our link maps are also color-coded this way. Blue highlighted entries on the link map tell you to get that backlink to help your percentages move to the blue ranges. Otherwise, we gray out the links that will hurt your profile.

One of the lesser practiced SEO strategies is to build out tiered backlinks, or in other words, build links to your links.

Why should consider linking to your links?

Essentially, you’re building up the authority and relevance of specific links that point to your website This allows you to climb the rankings faster and with fewer links needed.

The majority of the backlinks will be “Primary” and link directly to the page you are trying to optimize.

The 2nd, 3rd, and 4th Level links are there to build the power of the “Primary” Links.

 

SEOJet Backlinks Case Study

We wanted to show you how SEOJet worked for a real client. Our team previously worked with a company called Guest Post Tracker. 

The link map below was for a “list of guest blogging sites” page found at https://www.guestposttracker.com/blogs.php

The key phrases being targeted on that page are:

  • guest posting sites
  • guest blogging sites
  • guest post sites
  • blogs that accept guest posts
  • guest posting

Here is the link map for this page inside of the member’s area of SEOJet:

SEOJet link map

The link map essentially gives about 25-35 links that need to be built out for a natural link profile.

Here is an example of what one link will look like on the map:

SEO Jet link map single new

When you want to know how to get backlinks for a page, simply choose one of the empty “Primary” Links and look at the anchor text.

In this case, it’s “full URL.” Then you would go out and get a link with the full URL as the anchor text for the link.

Once the link is placed you would come back to the map and enter the link information.

Here is an example of a link that is published on the link map:

SEOJet link map single complete

This was a backlink with a “keyword plus” anchor. Therefore, we chose to do the anchor containing the phrase “guest posting sites.” You only have to follow what the link map tells you to do.

Here is where the page ranks on Google for the targeted key phrases:

  • guest posting sites – top 3
  • guest blogging sites – top 3
  • guest post sites – top 3
  • blogs that accept guest posts – top 3
  • guest posting – top 10guestgloggingsites

The crazy thing is as you look back up at the link map, you will see a lot of pink on the screen.

At this point, only 60% of the map is done. If you don’t get the desired results after the map is completely filled up, simply add more links to it with the click of a button and keep going.

Here is the craziest part of this entire process.

If you look at each of the top 6 websites that rank for “guest blogging sites” you will be amazed at how many backlinks each of the websites have to point to their pages compared to Guest Post Tracker.

Here are the top 6 websites with their respective number of links pointing to that particular page:

  • www.petersandeen.com/list-of-guest-blogging-sites/ – 178 links
  • https://www.effectivebusinessideas.com/blogs-that-accept-guest-posts/ – 79 links
  • https://www.guestposttracker.com/blogs.php – 8 links
  • https://www.shoutmeloud.com/list-of-50-best-blogs-that-accept-guest-posts.html – 124 links
  • https://bloggerspassion.com/list-of-100-plus-blogs-that-allows-guest-blogging/ – 73 links
  • https://blog.kissmetrics.com/guide-to-guest-blogging/ – 648 links

What? 8 links?

How is that possible? How did I get to the top 3 search listing with just 8 links? 

This is why having a plan in place is so important before you start building backlinks.

SEOJet can show you how to get backlinks that Google wants to see. Your competitors are just building as many as they can to rise to the top.

 

Pro Tip: Don’t Neglect Your Anchor Texts

We have mentioned anchor texts a few times above. They are a big part of link building. 

When building backlinks, you want to make sure you have a natural-looking anchor text profile. Otherwise, Google may penalize you. That’s why our software offers an anchor text generator. 

SEOJet conducted years of research and developed 12 anchor text categories. All 12 types of anchor text fit into 3 main anchor text groups: blended anchors, exact match anchors, and natural anchors

Learn more about maintaining proper anchor text ratios here

Top-ranking sites don’t have a random anchor text distribution. They research their competitors and carefully write anchor texts that will improve Google rankings. 

SEOJet’s software can ensure your anchor text distribution is just as good as theirs. This data is also built-in to your custom link maps to show you how to get backlinks. 

Keep in mind you will continually do backlink research because Google rankings are fluid. Anchor text distributions will also change often. It’s not something you calculate once and forget about.

 

Looking to Supercharge Your Link Building?

We hope you learned about how to get backlinks in this blog and that you consider using SEOJet. 

Our software will do the research for you automatically. You’ll have access to up-to-the-minute No. 1 ranked data on backlinks. From this data, you’ll get suggestions on how to build new backlinks and include the best anchor text. 

By using SEOJet’s backlink management software you’ll be able to increase your rankings with fewer backlinks. It’s all about working smarter, not harder. 

Are you ready to get started? Try a free trial of SEOJet for 14 days.

Related: The 3 Step Backlink Strategy That Works Like Magic With SEOJet

134 Comments

  1. Chris

    Very informative blog, Adam. I liked the way you explained the twelve different anchor link categories. This really helped to clarify the entire process. I also enjoyed looking through your case studies. The link maps look great. I’ll be looking forward to reading your next post.

    Reply
    • Adam White

      Chris, thanks for the comment. Yeah categorizing every anchor text really was a big breakthrough for me.

      Reply
      • Jeff Stewart

        Adam, I am thinking of using your system for one of my websites but was wondering how your system works if I have had professional link building in the past. Do I build on what I have or start over? I would think the specifics would have to be looked at before making a customized plan. Would appreciate you reaching out to me via the info below.

        Reply
        • Adam White

          Hey Jeff, looking forward to our demo but so that others can see the answer to this question: The software looks at what you have done for past link building and then creates a roadmap for all of your future links. So whether you have done a ton of link building or are just starting it will get you on the right path.

          Reply
  2. BMD

    Wow…really interesting and a lot to take in. I’ve read through a couple times, and will read again later. Like you, I am more aware of how important the page title anchor text is. I really liked how the percentage ranking of the occurances of anchor links in the profile. I will be reading through the link mapping later when I have the chance.

    Reply
    • Adam White

      BMD, yeah it is a ton of information but hopefully it will get you on the right path to building a link profile that flies to the top of Google. It has been a major breakthrough for me.

      Reply
  3. Dana

    Hi Adam,

    You sure put a lot into this, and I appreciate it.

    Yes, it’s easy to think that all you need to do is create some great content and that’ll be enough to draw traffic. As you clearly demonstrate, it’s far more involved.

    People like me find all of this so technical – and challenging. Your screenshots and detailed specifications are helpful, even though this is something I’ll have to go back over again and again (and save for future reference).

    I’ll make sure to let my friends know about this – and you. This could help a lot of website/ blog owners.

    Reply
    • Adam White

      Dana, thanks for the comment. I do realize this research is more helpful for people who are actively doing SEO and backlink building, but when you put a link building plan in place before you even start the process makes all the difference in the world.

      Reply
    • umer

      Yes nice article I inspired of it great content and best way to generate backlinks but kindly explain single anchor text also plzzz. I will wait for it.

      Reply
      • Adam White

        Umer, Im assuming you mean a single word anchor text. We rarely saw those in our research so I recommend that you only use a single word anchor if it is your brand or if its something like “here”.

        Reply
  4. Doug Thibault

    Amazing Article Adam.

    I signed up for SEOJet with you and absolutely love it. I am recommending to all of my friends and associates to use for their SEO and Link Building Strategies.

    I am definitely looking forward to seeing how the software evolves and hope to be a part of that process.

    Keep this awesome content coming.

    Cheers

    Reply
    • Adam White

      Doug, thanks for being an early adopter. Shows how smart you are. 🙂 Seriously though, it’s great to get input from users like you to make the software as good as it can be. Keep the feedback coming.

      Reply
  5. Bryan Holladay

    Such a great blog post about backlinks and how to properly rank. It is rare that a software or professional is willing to share this much info. Thanks so much for the helpful content, we look forward to using SEOJet on our brands.

    Reply
    • Adam White

      Bryan, I’m excited to see how it improves your rankings. Thanks again for trusting SEOJet.

      Reply
  6. Rachael Mills

    This is really informative and in-depth, I am surprised you can share this much in a blog post. I will introduce your blog to a couple of friends. Keep up the good work.

    Reply
    • Adam White

      Awesome Rachael, thanks for sharing the post!

      Reply
  7. Deep kakasiya

    Really very deep info thanks

    Reply
    • Adam White

      Deep, no problem. Im glad you enjoyed it.

      Reply
  8. Chad Fonger

    I just signed up for SEOJet and I can’t wait to see the results. This is the best anchor text category breakdown I’ve ever seen. I’m going to start using these categories for my own tracking spreadsheets. The Home URL and WebSiteName.com were ahh-ha moments for me. I do this all the time on my own sites but it never realized it until now. Adam, thanks for the insightful post!

    Reply
    • Adam White

      Chad that is great to hear. I’m glad you are enjoying the software. Let me know how it turns out.

      Reply
  9. evgens

    nicen unden postenerun

    Reply
  10. Jayme

    Great article, thank you for taking the time to share your research and findings. Thanks!

    Reply
    • Adam White

      Jayme, I’m glad you found the research helpful. It’s nice to know exactly what we should be doing as we build backlinks.

      Reply
  11. Shraddha Gupta

    This could help a lot of website/ blog owners.

    Reply
    • Adam White

      Shraddha, if website owners use this strategy of link building I truly believe they will be shocked at how much more effective it is than the traditional shotgun approach to building links.

      Reply
  12. Irfan

    You’ve written an eBook which is absolutely free for individuals like me who is always learning from people like you. The best one “Anchor Text Distribution Based On Real Data” very deep research you have done which is phenomenal. Great work! Thank you so much!

    Reply
    • Adam White

      Irfan, thanks for the compliments and best of luck with your link building.

      Reply
  13. Paul

    Great work !… i’ll probably signup soon…please add me to your email list.,

    Reply
    • Adam White

      Paul, sounds like a plan.

      Reply
  14. James

    Adam this is a game changer, I just signed up and waiting for the invite. But I have question, how does the software compliment for link that a not showing in ahref, seems like that is the basis of the case study. Thank you

    Reply
    • Adam White

      James, if you know of links that dont show in Ahrefs then you just enter them into the link map manually. That way SEOJet can accurately track them.

      Reply
  15. Yasser Moosa

    Hi Adam, thank you for sharing. I just tried to download the link map from you optin section and I was taken to a 404 error page. Just thought I’d let you know. Will be checking out SEO jet now. It’s so nice to see that there are still UNselfish marketers out there! 🙂

    Reply
    • Adam White

      Yasser, thanks for the heads up and Im glad you enjoyed the article.

      Reply
  16. Shara

    Good one. You have not only explained the single anchor text, but you have also explained the 12 different categories with which most backlinks are generated. Very well explained.

    But how important is to have single anchor text as the inbound and outbound link. Will there be any difference in ranking improvement?

    Reply
    • Adam White

      Shara, with backlinks you want to have a wide variety of anchors for your inbound links. Outbound links dont have to be monitored closely like inbound links do.

      Reply
  17. Pravin

    The author looks experienced and knowledgeable. I loved reading the blog and gained a lot of valuable information for my work. I shall surely apply the things that I learned from this blog into my work. I thank Adam White for the info!

    Reply
    • Adam White

      Pravin, you are welcome. I’m glad it helped you.

      Reply
  18. Rahul Ghundiyal

    Excellent one Adam! Is internal linking works now. I knew this strategy but was not using because it might be risky.

    Also one more question to add is pbn link building good or not?

    Waiting for your reply

    Thanks

    Reply
    • Adam White

      Rahul, I always try to avoid the spammy pbn links as much as possible but there are some blogs out there that are really good where you can guest post.

      Reply
  19. shreelatha

    Good post, this is a good way to make good backlink but i remember the queality of post.
    Remember to insert H1 H2 and H3 tag with many subtitles and bold word
    Remember to insert main image and minimum two image in post
    This in this way you will have a post like more to google and ranking will be better.

    Reply
    • Adam White

      Shreelatha, thanks for the comment.

      Reply
  20. Madhushalini

    As per my knowledge Yahoo Directory is not exist now but you mention your 92nd point to Get listed in top paid Directories like the Yahoo Directory and linked this with another site.

    Is it as important as Yahoo directory was.

    Please reply. Thnx

    Reply
    • Adam White

      Madhushalini, you must be thinking of a blog post on a different blog because this post never talked about paid directories.

      Reply
  21. saman

    that was great article thx

    Reply
    • Adam White

      Saman, I’m glad it was helpful for you.

      Reply
  22. Merve Alaçatı

    that was a great article thx

    Reply
  23. Jonathon

    Very rapidly this website will be famous amid
    all blog users, due to it’s fastidious content

    Reply
    • Adam White

      Jonathon, thanks for the kind words.

      Reply
  24. Romano Law

    Hey Adam,

    I’m enjoying using SEOJet. Had another quick question for you.

    I know that regional qualifiers are typically a No-No in backlink profiles. What do you do when many of your titles and URLs include a regional qualifier (such as, in my case) Oregon?

    Reply
    • Adam White

      Michael, good question. I assume you’re referring to when you need to use the page title anchor. You will probably be OK in that one scenario including the regional qualifier.

      Reply
  25. Yatin

    Hi Adam,

    I’m A Newbie, Thanks For Such A Great Information. You Help Me A Lot. Thank You Very Much.

    Reply
    • Adam White

      Yatin, thanks for the comment. Im glad you have found it useful.

      Reply
  26. Rayhan Islam

    Fantastic link building tutorial. Thanks a lot for sharing.

    Reply
    • Adam White

      Rayhan, Im glad you found it useful.

      Reply
  27. Rendra

    Hello Adam.. As beginner , I learn about building backlink from your idea. I ‘ll try practizing your guidance soon. I hope God will give more benefit to your life, thank you Adam

    Reply
    • Adam White

      Rendra, thanks for the kind words. Best of luck in your link building.

      Reply
  28. Ezi Noa

    Hey I came here from MBT blog and now I understand why your article was recommended. I have learnt so much here that I cant thank you enough. Please write more such tutorials on link building and share with us similar tools that we may use to further improve our SERPs ranking.

    Reply
    • Adam White

      Ezi, welcome to SEOJet blog. Im glad you decided to check us out. I hope our SEO content helps you rise in Google.

      Reply
  29. Umer Prince

    What a worthy article about backlink building,

    Just amazing, I have no words to say 😉

    Regards!

    Reply
    • Adam White

      Umer, thanks for the kind words. Best of luck with your SEO.

      Reply
  30. Rahul Tyagi

    Hi Adam,

    I was looking for the way to make quality backlinks and these tips were so helpful every little information was convered. I was just wondring does edu site links really makes a big diffrence or they are just same as others.

    Reply
    • Adam White

      Rahul, .edu backlinks still do have value but I have been able to be very successful without ever getting any edu links so they definitely aren’t necessary.

      Reply
  31. Gaddam Gnaneshwar

    Adam White, Thank you for this amazing information!
    Really great tips for link building process.

    Reply
    • Adam White

      Gaddam, you’re welcome. Let me know how it goes.

      Reply
  32. akaash

    very helpful post keep up the good work

    Reply
  33. Eric Choi

    Hello! Adam
    I am Korean.
    I looked up a lot of articles about backlinks.
    I am interested in your writing among them.
    But I can not speak English and there is a limit to the translation.
    Can you help me with SEOJet?

    Reply
    • Adam White

      Eric, sure what would you like help with?

      Reply
  34. Hemal doshi

    Nice post. Love this post. Keep it up.

    Reply
  35. Kenneth Baruch

    @Adam, great post, kinda following your blog right now. There’s a lot to learn. I do have a few questions though:

    1) What are the preferred link velocity for new sites and aged sites? Like how many links done IN A MONTH for a brand new site or an aged site. I know they’re different, but what is your stand on this?

    2) The link map you were talking, is it purely for guest posts only? Or do you recommend those other safe linking methods like Press releases (which are mostly branded or naked URL), Social Network profiles, Manual Blog commenting (which can either be person’s name or brand name), Broken Link Building, AS PART of the link map?

    3) So, if for example, the site I am targetting has like loads and loads of blog posts and pages, how does backlinking strategy works on this? OR should I just focus on the homepage first?

    4) At what point can you say that your brand is already trusted by Google?

    Reply
    • Adam White

      Kenneth, great questions.

      1) When I started GuestPostTracker.com I was building around 9-12 guest post links a month. Some of those were tiered links though so you can see that it really wasn’t that many. That was a personal choice, I think you can safely go faster than that but most of the links when you start should be branded links hitting your homepage.

      2) The link maps are for any type of link but let me give you my opinion on some of the link types you mentioned. I’m not a fan of press release links because they disappear quickly so I dont put them in the link maps. I don’t include social profile links because those are too easy to get and so I don’t believe they hold any weight. I think manual blog commenting is totally worthless for SEO. Its only value is any click through you might get from it. Broken link building is good though. My prefered method is guest posting.

      3) I would choose 5-12 power pages (including your homepage) and focus building most of your links to those pages. Make the content amazing and do at least 2000 words on each post. The rest of the posts you can internally link to if you are trying to get them to rank. Definitely focus most of your links to your homepage.

      4) When you are ranking in the top 5 for many phrases you know Google trusts you. But even then you need to work to maintain that trust.

      Hope this helps.

      Reply
  36. Kenneth Baruch

    So it is safe to assume that link velocity would be highly irrelevant (regardless if it’s new or aged domain) so long as you’re doing it in a “branded” way.

    Perhaps I am going to try guest posts + citations + social signals combo, on my new site. It’s not aged per se, just bought it within this month, but let me try a new approach here. My original plan though is to build 4-6 backlinks per month.

    So many people are preaching about link diversity — like getting all sorts and all kinds of backlinks from different sources — and none of them are actually doing any good at all.

    Also, these guest posts passing juice to power pages which are linking to the target money page, it does seem like a reverse silo method.

    Reply
    • Adam White

      Kenneth, yeah you should have a diverse link profile but SEOJet helps you do it in a way that matches what Google actually says is a diverse backlink profile. The power page passing value to the rest of the site has been working really well.

      Reply
  37. Brian Dean

    Awesome post, Adam. The anchor text distribution stats are really interesting. It’s funny how they mirror what “natural” anchor text looks like… probably because that’s exactly what it represents!

    Reply
    • Adam White

      Brian, you’re absolutely right. I put Backlinko into SEOJet and your site fell right into these percentages.

      Reply
  38. bernard

    Excellent and awesome post. It is very useful and handy for us

    Reply
    • Adam White

      Bernard, Im glad you found the link building strategy helpful.

      Reply
  39. Hp Sangha

    Awesome anchor text technique, sometimes I am confused wich anchor text using for my website, but this guide is really helpful Thanks Adam

    Reply
    • Adam White

      Sangha, Im glad the anchor text guide was helpful for you.

      Reply
  40. George

    Great article!

    But you don’t spend 1 dime on AdWords, Facebook, etc, something that will NOT bring your site to Top 100.

    Reply
    • Adam White

      George, yeah sometimes I do some FB ads but I spend most of my time on SEO.

      Reply
  41. Sarah

    Wow! In the end I got a web site from where I can truly
    get useful SEO anchor text information and make real progress with it.

    Reply
    • Adam White

      Sarah, Im glad the anchor text research was helpful to you.

      Reply
  42. rohit aggarwal

    thanks for the information

    Reply
    • Adam White

      Rohit, you’re welcome.

      Reply
  43. cristopher

    Hi there!
    Thank you for the useful ideas.In my personal opinion guest post on sites like WSJ,Silicon Republic or Blogr can bring a lots of benefits to your name as a writer and boost up your onilne presence.
    With Respect: Cristopher

    Reply
    • Adam White

      Cristopher, they can definitely help with credibility for sure. From an SEO perspective they are just one piece of the link building puzzle.

      Reply
  44. Mohit Rawal

    Thanks for sharing your thoughts. Anchor text % matters a lot specially if you are going to rank with EMD, I usually use 50% to homepage with atleast 25% naked url and remaining 25% using other variations.

    Regards.

    Reply
    • Adam White

      Mohit, thats definitely a safer strategy than most use. Thanks for the comment.

      Reply
    • Adam White

      No problem Iswanto.

      Reply
  45. Hector

    Great post.

    Reply
    • Adam White

      Hector, thanks for the comment. Im glad you liked the post.

      Reply
  46. David lincoln

    i think Broken Link Building is one of the easiest and effective link building strategies on the planet.

    Because you add value to someone’s website or blog by notifying them about the broken link.

    Not only that, you are offering a good replacement (Your content) for the dead link.

    Reply
    • Adam White

      David, broken link building is a great way to get good quality links, although this post isn’t really about how to get links but more the proper way to build links.

      Reply
  47. Web Shiny

    Thank you for the awesome ideas on backlinks, one must read before making links.
    Thanks for sharing an awesome article

    Reply
    • Adam White

      Web, yeah it is a smart move to have a strategy in place before you start building backlinks.

      Reply
  48. rajesh arora

    Thanks for useful information about Anchor text and link building

    Reply
    • Adam White

      Rajesh, you are welcome. I hope it helps you get better results with Google.

      Reply
  49. Brista Torris

    This is great and informative article for seo purpose. But i have a question i’m creating backlinks on my site but they are not getting crawled in google, how can i get the links crawled..

    Reply
    • Adam White

      Brista, if you build backlinks from blogs that have organic traffic they will get indexed much quicker.

      Reply
  50. Chloe

    Your guide is amazing. I’ve learned a lot and will apply to my site. I want to ask 1 question: I often use phrases like “learn here”, or “click here” as anchor texts when asking people to go click on the link and go to another article. It’s because I couldn’t find any better choices. Do you have any recommendations to avoid this?

    Reply
    • Adam White

      Chloe, I wouldn’t worry too much about using those anchor texts. Google knows you are not trying to do it for ranking purposes so it wont hurt you.

      Reply
  51. Guve

    This is a great post on how to build backlinks the right way. Thanks for everything.

    Reply
    • Adam White

      Guve, let me know how it works for your website. Having a strategic plan when you build backlinks can make all the difference.

      Reply
  52. Pam

    I just read your whole post and all i can say is this is the best backlinks guide i read till now.

    Reply
    • Adam White

      Pam, thanks for the kind words.

      Reply
  53. Darren Williams

    This article was a bit lengthy for me to take on, but this is a great way of doing backlinks.

    Reply
    • Adam White

      Hey Darren, yeah power pages tend to be lengthy but its a necessary thing in the SEO niche.

      Reply
  54. John Thomas

    I feel kinda ashamed at myself that I never knew the term “Anchor text” until now, and I’ve been trying to study SEO for a few years! I think for my little niche site, the Keyword Plus is what’s helping it rank. I make sure to include very popular keyword search phrases in the title of every post.

    What are your thoughts on including very popular search phrases in the domain name? Like just having the domain itself being the search phrase? I recently did a website with this, having to do with custom pet socks, and I have been getting hits, but they are from yahoo, bing and duckduckgo. I didn’t even know people really still used these! I’m waiting to get ranked in Google! But I probably need more content.

    Reply
    • Adam White

      John, I think that having one of your key phrases as part of your domain name can actually be really advantageous. Im not a fan of doing exact match domains anymore though.

      Reply
    • Rakesh

      Thanks for this step by step guide for backlinks.

      Reply
  55. Christian Alcantara

    Such an in-depth analysis and explanation about anchor texts, what a great read, I’ve only started in my blogs and I mostly get low SEO analysis scores, I will try to incorporate this next time.

    Reply
    • Adam White

      Christian, yeah its a smart link strategy to spread your anchors like this.

      Reply
  56. Rooswati

    How do you choose the right anchor text? Do you have any solution for this?

    Reply
  57. Andrew

    Ahhh good… Pretty goood!!

    Reply
    • Adam White

      Thanks Andrew!

      Reply
  58. Fathan

    very detailed and complete discussion. I was very lucky to get to this post, when I was looking for strategies to spread keywords in the backlink layer strategy. It turns out you made a post that thoroughly discussed it, along with a very easy example for me to apply. Greetings my respect to you Adam, I think you should be a judge in the SEO competition … thank you very useful post … I really appreciate this

    Reply
    • Adam White

      Fathan, thanks for the kind words. Not sure which SEO competition you are referring to but if there was one I’m sure being a judge would be a blast.

      Reply
  59. Erland Ramdhani

    Hi, nice article! What backlink checker tool do you use?

    Reply
    • Adam White

      Erland, personally I connect my Ahrefs account to SEOJet to pull in all of the backlink data.

      Reply
      • Emmanuel

        Adam,
        The video is one of the funniest I have come along on a an SEO post. Very funny and creative.

        Thanks for the information and humor.

        Manny – Online Business Consulting Llc

        Reply
  60. Neha

    Great sharing. Very depth article on link building strategy .

    I often use branded anchor text for link building as my most of the clients are doctors.

    Reply
    • Adam White

      Hey Neha, that is a smart move. Branded anchors are super important.

      Reply
  61. Desmond Yeo

    Hi Adam

    Great article which I’ve learned lots from.

    How does your data account for authority sites ranking for KWs with little to no backlinks?

    What should the appropriate anchor text ratio be if we plan to try and outrank them?

    Reply
    • Adam White

      Hey Desmond, thanks for the great question and frankly Im shocked that more people dont ask this. This is exactly why we look at the backlinks to a page, the content length and homepage backlinks when looking at top 10 data. The reason we look at homepage backlinks is that tells us how much brand trust a page has. The more brand trust the easier it is to rank other pages with little to no backlinks, especially when that page has great content. You can read more about that in our post about anchor text ratios.

      Reply
  62. Bhargav Bavarva

    Adam, Its really informative…. anchor text categories, the whole process and specially very very curious when seen that only 8 links got better results while rest of competitors are having way more than this number…Thanks

    Reply
    • Adam White

      Hey Bhargav, yeah its surprising what you can do with the right anchor text distribution.

      Reply
  63. Thomas

    Hi Adam. In “A Page Title Anchor Case Study” you show an example of a competitor page that ranks better than your page even though your page is 100% compliant with SEOJet and the competitor page is completely off. Did you rejig SEOJet based on that takeaway? Or would you say the number one ranking advice is to use the page title as anchor text?

    Reply
    • Adam White

      Hey Thomas, thanks for the question. The takeaway from that was that every key phrase is going to have a unique set of proper anchor text ratios so for me it was looking at who was ranking ahead of me and building my anchor text profile around that instead of the average #1 ranked anchor text ratio across all niches. Inside of SEOJet you can choose whichever option you want to copy.

      Reply
  64. Grant

    Thanks, Adam, really enjoyed your email series and this article.

    Google has stated a number of times that they have been devaluing guest post links for years and that they’re unnatural.

    I’m curious about your take on this.

    Reply
    • Adam White

      Grant, yeah Google says things all the time to stop spammers from manipulating the results. The truth of the matter is I have been able to get many rankings using only guest posts. When you do legitimate guest posts on real sites that have their own rankings and traffic, those links pass SEO value. What Google is trying to stop is the PBN stuff or spun content guest posts that add no value to the internet.

      Reply
  65. David

    The best part of this article is about blended anchors. The data about page title, keyword plus,
    the brand plus keyword, the partial keyword is very useful for professional SEO experts.

    Reply

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