How To Build Backlinks – An SEO Link Strategy From 37,942 Anchor Texts

by | Updated September 12, 2019 | 104 comments

See Also: The 3 Step Backlink Strategy That Works Like Magic

How to build backlinks
Almost everyone is building backlinks the wrong way…

And until now no one wanted to explain why.

Before I continue you need to know this is NOT a guide on how to obtain backlinks. SEOJet does have a guest post service and there are a ton of great resources on that subject like this one from Brian Dean.

This article is an extensive SEO linking strategy on the proper way to build backlinks.

In other words, you can build a thousand links back to your site but if you don’t have the right strategies in place, you are wasting your time and money. Or worse, you could get you or a client penalized. Better to spend your money doing some serious influencer marketing or paid ads.

If learning the proven way to build links interests you, keep reading.

BONUS: No time to read right now? Download this full guide as a PDF for free and read it on your own schedule.

Quick Links To Each Section Of This Post


The Problem

As I have done SEO for some very high profile clients or for my own websites I kept running into the same issue.

I know how valuable quality backlinks are for SEO and that I needed to build links, but there has always been the risk of creating an unnatural link profile.

Losing an SEO client because of slow gaining search results is an issue every SEO has had to deal with at one point or another.

It’s happened to me too.

If I was going to spend the time building backlinks for my own site or a clients website I needed to make sure the link profile was completely natural and that my rankings consistently rose to the top of the search results and stayed there.

I also found myself just randomly choosing my anchor text for the links I was building and hoping that my profile was natural and matched Google’s criteria.

It was a lot like this:

It killed me to wait for the link to post, then for Google to index it, then see if my rankings went up at all.

Does that sound familiar?

If yes, then there is good news coming. Read on.

Now I know there are some know-it-all SEO “pros” saying to themselves, “if just build awesome content and get people to share it and you will never have to worry about backlinking.”

That is great advice for huge brands or well-respected leaders in an industry but for the rest of us we need a link building plan in place beforehand.

It would be like the allied powers during WWII just saying, “we’re going to just start dropping bombs everywhere and hopefully we’ll hit the enemy and win the war.”


If you don’t have a linking strategy in place when you link build, you never really know if you are going to be successful.

You are simply guessing and praying that it will work.

That can cost you time, money or worse yet you could lose SEO clients.

I hate losing SEO clients.

That is why I created link maps.

These link maps make it almost impossible to mess up your link building efforts.

What is a link map?

Simply put, it is a plan you put in place, based on proven #1 ranked link profiles, to build your backlinks before you ever start the process (or a plan to fix your profile if you have already built links).

I’ll come back to link maps in a bit.


The Process

Let me walk you through exactly how I built out the link maps so you get an idea of why they are so awesome.

First, I went right to the source, Google.

What we can know for sure is any website that is at the top of Google for any search term is a website that matches what Google wants to see, at least compared to the competition in that niche.

So I started there and worked backwards.

I started picking search terms at random. I chose phrases that had actual search volume in almost every category.

I say almost because I won’t touch the adult, gambling and Rx categories. But every other niche was fair game.

I performed the search and took the number one ranked website on Google.

Then using Ahrefs backlink reporting I looked at each and every link that pointed to the page that ranked #1 on Google. (Note: I only looked at links pointing to the specific page that was ranking, not links to all pages in the site. Also, I would only look at one link per referring domain.)

What I was most concerned about was the anchor text that was used in every backlink.

You see, ever since Google changed the way they count anchor text I wanted to see what exactly was working.

I expected to find nothing but a random mix of anchor texts with very few money keyword anchors that made for a perfectly natural link profile.

If you just look at a list of anchor texts that link to a page, it does look perfectly random.

But that is when I had an Ah-ha! moment.

As I dissected each anchor text I started to notice certain similarities in all of the link profiles I looked at.

I decided to try and categorize every anchor text in each profile. I assumed there would be somewhere around 50 categories.

To my surprise there were only 3 main anchor text groups and inside these 3 groups there were 12 total categories.

Every single anchor text of every link I looked at (and there were thousands) could be put into 1 of 12 categories.

All of the sudden things weren’t looking so random.


The 12 Anchor Text Categories

Before I explain the rest of my process to you it is important that you understand the anchor text categories I created.

I’ll explain what the categories are, and give you examples of each.

Hopefully many of these will be self-explanatory and should be for anyone that is not new to SEO.

Blended Anchors Group

These first set of categories fall into the Blended Anchors group. This group of anchors contains all or part of a key phrase but not the key phrase by itself (not exact match).

Page Title / Blog Post Title

The page title anchor text refers to the meta title of the page and occurs typically in a blog post. This is because with most blogging software out there, whatever you title your blog will become the meta title of that page.

For example, if I wrote a blog post entitled “17 Things SEO’s Do That Hurt Their Client’s Rankings” this would become the meta title of the page.

Here is an example in the real world from an article on Forbes:

The reason this is important is when other people are linking to a post that has great information, they will often grab the title of the post and use that as the anchor. This is a very natural way to reference another website.

What is so great about a link like this is it is usually full of key phrases you are trying to rank for. It’s a great natural way to get keyword rich anchor text.

Keyword Plus

Keyword plus is very similar to page title in that it contains a key phrase you want to rank for with other words that make the anchor look natural.

For example, if I were trying to rank for the key phrase “SEO software” a keyword plus anchor would look something like, “look at this seo software for linking”, “another SEO software to consider” or “this software for SEO”.

As you can see the phrase SEO software is found embedded into the anchor texts but in an extremely natural way. It’s also interesting to note that the key phrase doesn’t have to be in the anchor in exactly the right order as shown in the third example.

Partial Keyword

Partial keyword is exactly as it sounds, an anchor text that contains part of a key phrase that you are targeting.

For example, if I was trying to rank for “cheap refurbished laptops” a partial keyword anchor might be something like “get them cheap” or ” here are some refurbished models”.

You can see the anchor just contains one or more of the words in the key phrase but not the entire key phrase.

Brand Plus Keyword

Brand plus keyword is an anchor text I am seeing more and more of. It is, as the name suggests, including your brand name plus a key phrase you are trying to rank for in the anchor text.

For example, in my own business a brand plus keyword anchor text for me might look like “link building software from SEOJet” or “SEOJet’s link management software”.

As you can see the anchor includes both the brand name and then an SEO friendly key phrase. It is great for SEO because it allows you to build rankings for both your brand and key phrases all the while having really natural looking anchor text.

Exact Match Anchors Group

The second anchor group is the Exact Match Anchor Group. This one is pretty self explanatory and only has one anchor category in it, the keyword anchor.


This anchor is the one SEO’s would typically target for so many years until the big Google updates hit starting in about 2011.

It is literally using the key phrase you want to rank for as the anchor text of the link. For example, if I want to rank for “fast airplanes” or “fast jets” the anchor text of the link would be “fast airplanes” or “fast jets” and nothing more or less.

Please don’t misunderstand me as I explain this one, I’m not saying exact match keyword anchor text is how you rank for a key phrase, I’m simply explaining why you would use that anchor in this scenario.

I have named this one “Keywords” plural because when I look at a link profile most pages will try to target multiple key phrases on a page and any occurrence of one of those phrases as anchor text counts for this category.

Natural Anchors Group

The final anchor group of the 3 is Natural Anchors. These are anchors that have no mention of any keywords (unless a keyword is found in your brand name) or the anchor is some form of your URL.

Home URL

I’m sure this one seems really obvious but you would be surprised how many times one website links to another (and not to the home page) but they use the home page url as the anchor.

For example, let’s say a website wanted to link to they would put “” as the anchor text.

Why do they do this?

Maybe to keep the url short but it happens a lot in the real world of backlinking and so it looks natural.

Full URL

The Full URL is just the opposite of the Home URL. In this scenario a webmaster links out to another site using the full url of the page they are linking to as the anchor text.

So using the same url in the previous example, if a person wanted to link to they would use “” as the anchor text.

This often happens in reference links and is an extremely natural way to link out. You will want to do a lot of these.

No Text

Most website owners don’t realize that they have a large handful of links pointing to their site that have no anchor text at all.

This typically happens to images that link to a site and have no title or alt tag. Google can only use the image file name to try to decide what the link is all about but regardless most websites with a natural link profile have some.


A natural anchor text is one that has no reference to any key phrase whatsoever. Often times it will have no reference to anything related to the web page it is linking to.

A few examples of natural anchors are, “here”, “website”, “this site explains”, “find more here”. As you can see this really can be anything depending on what the surrounding context is around the link, as long as it doesn’t contain key phrases or parts of key phrases.


A link with a brand anchor is simply someone using your brand name to link to any one of your pages. For example someone might link to this website using “SEOJet” or “SEO Jet” as the anchor text.

Since this is our brand obviously it makes sense that websites will do this and so it is an extremely natural thing to have in your link profile.

This is why exact match domains have always had a lot of power, because if it is also your brand you can build a lot of keyword rich links naturally.

The anchor text I have dubbed is very similar to Home URL anchor except it is formatted different.

For example, if a website wanted to link to us using this anchor they would use “” as the anchor text. Please not the capitalization of SEO and the “J” in Jet. This is important because some people will write the full url and others will format it this way.

A natural link profile will contain a lot of these especially links to the homepage.

URL with www’s

This anchor is simply another version of how people transcribe a url for the anchor text. In the URL with www’s example a person might link to SEOJet by using “” as the anchor or it could be “”.

The website is simply leaving off the “http://”. This is a less common occurring anchor text but it does happen so a natural link profile will contain a few of these.

Once I had these 12 categories I literally categorized every single link to every #1 ranked web page that I tracked in the research.

That is when we started seeing correlations (more on that in a minute).

I then counted the total number of anchor texts in each category and divided that by the total number of backlinks.


That gave me the percentage that each anchor text was occurring in a link profile.

Let me give you a practical example of this.

A page in Website A has a total of 100 links. (note that I’m only looking at the links to a certain page)

I look at every single link and categorize it into 1 of the 12 anchor text categories I created.

Here is the breakdown of anchor text categories for Website A.

  • url – 16
  • page title – 22
  • keyword plus – 11
  • natural – 16
  • partial keyword – 5
  • brand – 9
  • brand plus keyword – 6
  • – 2
  • Home URL – 3
  • url with www’s – 0
  • no text – 0
  • keyword – 9

The above shows us how many links fell into each category.

I now take those numbers and divide the by the total number of backlinks to that page, in this case 100 (I did that on purpose for easy math).

Here is what the percentages look like in order from highest to lowest:

  • page title – 22%
  • url – 16%
  • natural – 16%
  • keyword plus – 11%
  • brand – 9%
  • keyword – 9%
  • partial keyword – 5%
  • brand plus keyword – 6%
  • – 2%
  • Home URL – 3%
  • url with www’s – 0%
  • no text – 0%

As you can see from the list above the majority of the links in this case, have fallen into a few categories.

Now this is obviously a hypothetical link profile but I did skew it toward what I really found in the data.

The truth is every single link profile is different.

Which is why I looked at so many and then took averages (more on that in the next section).

This allowed me to get an overall picture of what the most important categories were in link building.


The Actual Proper Anchor Text Distribution Based On Real Data

I am going to give you what the initial results are with the understanding that I am always doing more research so these could change and because Google rankings are fluid, so too will these results be ever changing.

After thousands of links in nearly every niche here are the total averages (updated October 2018):

  • page title – 17.54%
  • keywords – 17.50%
  • natural – 15.29%
  • full url – 21.75%
  • partial keyword – 7.14%
  • brand plus keyword – 7%*
  • keyword plus – 6.09%
  • brand – 5.57%
  • – 2.35%
  • no text – 1.54%
  • Home URL – .90%
  • url with www’s – .55%

*I didn’t start tracking this category until half way through the research so its percentage is based on only half of the data. This is also why the total amount is slightly over 100%.

NOTE: This data is for sub-pages of a website. These are not the percentages for homepage SEO which would be skewed sharply around brand and URL anchors.


Data-backed Link Maps

With this anchor text research I could create link maps that matched what Google was telling me was the most important types of links to build.

But because there was such a wide range of number of links and types of anchor texts across searches this also gave me the leeway to create very fluid link maps, in other words, I didn’t have to be rigid and stick to only one set of percentages when I created the link maps.

Adam, why not just use the same link map every time now that you know what works?

The answer is simple, of all of the link profiles that I looked at, and there were many, none of them were the same.

I mean to say that even though all of the websites ranked #1 for their respective search term, none of them had exactly the same amount of links with the same percentages in each category.

I think one of the reasons this is true is because every niche has its own set of competing websites and their level of SEO knowledge varies by industry.

So it is easier to rank a website in some industries than in others and thus link profiles can vary across categories.

Also, some #1 ranked websites might have a terrible unnatural link profile but because all of the competition is worse they rank #1.

What we have done is take averages of a large quantity of link profiles and created many link maps that will match the averages of each anchor text type but that are unique in and of themselves.

Why not just look at the phrase you want to rank for and copy the #1 ranked guy’s link profile?

This would only be a viable strategy if you also got links from exactly the same websites as the #1 ranked site, and this of course would not look natural.

We know that link quality and relevance plays a big part in rankings (not just anchor text) and because it is highly unlikely that you would be able to get links from the exact same websites as the top guy, we look at overall averages across many search phrases and this gives us a more accurate picture of what Google prefers.

If I have learned anything it is that a good mix of link types really helps you get higher rankings.

Patterns can kill SEO efforts.



Takeaway #1

The biggest revelation for me was how big of an impact the “page title” anchor text has on #1 ranked pages.

SEOJet page title

As I mentioned earlier this is more relevant with blog posts because people often link to blog posts by their title, and blog posts rank well because typically there is a lot of content there to support the links.

Notice how I said content supports the links and not the other way around?

From an SEO’s perspective, this is huge because it tells us that we can get lots of page title links that are keyword rich and there is no “unnatural link” penalty.

A Page Title Anchor Case Study

I was recently checking rankings for one of my blog posts and noticed that while I sat at #4 for the phrase “homepage SEO”, a new site I hadn’t seen before was ranked right above me in the #3 spot:

So using our Competitor Analysis feature in SEOJet (Competitor Lock) I ran the numbers to see what they were doing to rank ahead of me.

Here is what the side by side competitor analysis looked like:

SEO Competitor Analysis

As you can see from the side by side comparison that my page outperforms their page in every single category (more homepage links, more links to the ranking page, more content, better keyword density and a more natural backlink profile).

As I looked at these numbers I was stumped. Why was this page ranking above me?

Then I dug in more into the competitor analysis to look at the links this page has that SEOJet doesn’t have:

Of the ten backlinks that they have pointing to this page six of them have the page title as the anchor.


It is the ultimate natural way to target your key phrases.

You can even see from the gauges on the snapshot above that the page’s numbers are way off of what a typical #1 ranked page would have for a backlink profile. Now granted that page is not ranked #1, it ranks #3 but they was able to do it with just 12 links, half of them being page title anchors.

Sharing a great blog post by its title is 100% natural, and the big G is smart enough to pull from the title the key phrases that people search.

And apparently, Google loves these anchors.

Takeaway #2

What was also extremely enlightening is seeing the role the “keywords” anchor plays in #1 ranked websites. I assumed I would see hardly any exact match anchor text links pointing to #1 ranked pages, but they ended up being the second highest category. There were a few outlier niches (SEO being the biggest culprit) where there was an inordinate amount of keyword anchors, but those sites targeted many keywords in their anchor.

The overall percentage for exact match keyword anchors was 19% for any one page but that was looking at all phrases a page was trying to rank for collectively. (A web page almost always is trying to target several key phrases)

When I looked at how often a single keyword showed up by itself in the anchor text it was below 3% of the time. So if you were trying to rank for the phrase “SEO linking strategy”, only 3% of your links would have that exact phrase as the anchor text.


This supports what Google has been saying that it is more important to cover a topic in depth than to target any one key phrase.

The algorithm is smart enough to give you credit for the key phrases that are embedded in the page and mixed into some of the anchors.

Again I just want to drive home the fact that I counted any anchor text that was an exact match phrase. For example, a page could have 10 different key phrases they were targeting, and they could have built 40 links that contained one of those 10 phrases. So one actual key phrase might show up as the anchor text 4 out of 40 times.

Again it goes to show you how low this number should actually be.

Takeaway #3

This one doesn’t show up in the results of the anchor text percentages but it was a very interesting takeaway.

As I was looking at every single one of these links I also looked at how many of the links for each website were nofollow vs dofollow.

What was truly surprising was that on average over 30% of the links for each website were nofollow. Some of the #1 ranked websites had over 90% nofollow links. It just goes to show you that although Google says they are not counting nofollow links in their algorithm, a natural link profile will have them.

Takeaway #4

Now that SEOJet is built we can do this research automatically and get up to the minute #1 ranked backlink data. It means the percentages and anchors we are giving you now are 100% accurate up to the minute.

One major thing we have noticed is that it is much more important to focus most of your link building on your homepage and build brand trust and let the on-page SEO do most of the heavy lifting on inner pages on your site.

That’s not to say you should stop building links to inner pages, but for every one link you build to any inner page you should probably build 2-4 links to your homepage.


How To Use This Knowledge

Now that I had real insight into what kind of links I needed to be building I knew exactly how I should be building my links.

I went through this entire process so I could build more natural backlink profiles.

I used a spreadsheet to built out link maps and track the progress but too much of it was still manual, like trying to decide which anchor text to get next.

I needed a way to automatically create link maps so that I wouldn’t have to think when building links.

I went to work building SEOJet.

SEOJet is link management software that manages the process that I have been talking about here.

It builds you proven link maps based on the data from all of the #1 ranked websites we researched.

All you have to do is just go out and get the links it tells you to get.

There is no more guessing.

There’s no more praying to the search engine gods that your rankings will increase.

You literally just fill in the blanks and build a #1 ranked backlink profile.

Then you just sit back and watch as your rankings improve.

Here is what a typical link map looks like when it gets created:

SEOJet Link Maps

The beauty of SEOJet is that it automatically creates the link maps for you, all you have to do is get backlinks based on what the link map tells you and then fill them in when they are published.

If you look at the map you can see that the links are color coded. The blue links are called “Primary Links” and these are links that link directly to the page of your website you are optimizing.

The yellow links are 2nd Level links. These links point to the Primary Links to build their power and SEO weight.

For example, let’s say that the url links out to is a Primary Link.

Then I got a link to link to is a 2nd Level Link.

We also have green (3rd Level Links) and on a rare occasion, baby blue (4th Level Links).

link stack

This is how the link maps are set up.

Why do I link to links?

Something else I have found through much testing is that if I build links to links (link stacking), those Primary links seem to hold much more weight.

Essentially what I am doing is building up the authority and the relevance of some of the links that point to my website.

This allows me to climb the rankings faster and with less links.

The majority of the backlinks will be Primary and link directly to the page you are trying to optimize.

The 2nd, 3rd, and 4th Level links are there to build the power of the Primary Links.

I call this link stacking although I’m not sure if I’m the first person to use that term.

The pink boxes you see in the map are just how we visually indicate that no link has been placed on that part of the map. It helps you quickly find links you still need to get published.


Case Studies

So the real question is do link maps actually work?

BONUS: No time to read right now? Download this full guide as a PDF and read it on your own schedule.

After gathering all of that data it wouldn’t be of much use if we couldn’t apply it to our link building efforts to improve in Google.

In order to show you how well these link maps work I’ll show you a couple of examples, but believe me there are many more.

As you can imagine, when something is working really well people are hesitant to let their competitors know what they are doing.

Case Study – Top 3 Rankings With A Brand New Website In Less Than A Year

The first is from another website I personally own called Guest Post Tracker.

Keep in mind the website is less than 1 year old as of writing this article.

The link map I’m going to show you was for my “list of guest blogging sites” page found at

The key phrases I am targeting on that page are:

  • guest posting sites
  • guest blogging sites
  • guest post sites
  • blogs that accept guest posts
  • guest posting

Let me show you what my link map for this page looks like inside of the members area of SEOJet:

SEOJet link map

The link map essentially gives me about 25-35 links that I need to acquire to build out a link profile that is natural.

Here is an example of what one link will look like on the map:

SEO Jet link map single new

When you go to build backlinks for a page you would simply choose one of the empty Primary Links and look at the anchor text.

In this case it is “full url”. So then you would go out and get a link with the full url as the anchor text for the link.

Once the link is placed you would come back to the map and enter the link information.

Here is an example of a link that is published on the link map:

SEOJet link map single complete

This was a backlink with a “keyword plus” anchor which is why I chose to do the anchor containing the phrase “guest posting sites”.

I have literally just been following exactly what the link map is telling me to do.

Here is where the page ranks on Google for the key phrases I am targeting:

  • guest posting sites – top 3
  • guest blogging sites – top 3
  • guest post sites – top 3
  • blogs that accept guest posts – top 3
  • guest posting – top 10


The crazy thing is as you look back up at the link map, you will see a lot of pink left.

I am only about 60% done with the map. And if I don’t get the desired results after the map is completely filled up, with a click of a button I simply add more links to it and keep going, knowing that I’m building a killer link profile.

Here is the craziest part of this entire process.

If you look at each of the top 6 websites that rank for “guest blogging sites” you will be amazed at how many backlinks each of the websites have pointing to their pages compared to Guest Post Tracker.

Here are the top 6 websites with their respective number of links pointing to that particular page:

  • – 178 links
  • – 79 links
  • – 8 links
  • – 124 links
  • – 73 links
  • – 648 links

What? 8 links?

How is that possible? How did I get to the top 3 spot with just 8 links? (Note: Since publishing this research I have since built more links to this page)

top 3 rankings with just 8 links - SEO Jet

This is why having a link building plan in place before you start building backlinks is so important.

From the beginning I have been building the type of links that I know Google wants to see. I guarantee that none of my competitors did that. They just got a ton of links and rose to the top.

Note: Guest Post Tracker is all about guest posting and two of those top 6 websites actually link to my home page and so I think that plays a part in why I can get to the top 3 with so few links. But this shows you why building a link profile based on proven stats is so important.

This is the power of SEOJet’s link maps.

The point is I am always building a hyper-organic link profile and this causes my rankings to continue to rise.

I’m not guessing as I get links anymore, I’m following a plan.

And the plan is working.

BONUS: Download this full guide as a PDF for free and get access to it whenever you want.

Get Started With SEOJet

Are you ready to let SEOJet help boost your SEO efforts?

SEOJet will allow you to build #1 ranked link profiles for your business or your client’s websites.

Using our proven link maps you can literally just follow the map and watch your rankings climb.

We also have a members only premium guest posting service where we only post on blogs that have organic rankings and traffic and it is extremely affordable because we take advantage of all of our users buying together.

Start link building with a plan.

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Related: The 3 Step Backlink Strategy That Works Like Magic With SEOJet


  1. Very informative blog, Adam. I liked the way you explained the twelve different anchor link categories. This really helped to clarify the entire process. I also enjoyed looking through your case studies. The link maps look great. I’ll be looking forward to reading your next post.

    • Chris, thanks for the comment. Yeah categorizing every anchor text really was a big breakthrough for me.

      • Adam, I am thinking of using your system for one of my websites but was wondering how your system works if I have had professional link building in the past. Do I build on what I have or start over? I would think the specifics would have to be looked at before making a customized plan. Would appreciate you reaching out to me via the info below.

        • Hey Jeff, looking forward to our demo but so that others can see the answer to this question: The software looks at what you have done for past link building and then creates a roadmap for all of your future links. So whether you have done a ton of link building or are just starting it will get you on the right path.

  2. Wow…really interesting and a lot to take in. I’ve read through a couple times, and will read again later. Like you, I am more aware of how important the page title anchor text is. I really liked how the percentage ranking of the occurances of anchor links in the profile. I will be reading through the link mapping later when I have the chance.

    • BMD, yeah it is a ton of information but hopefully it will get you on the right path to building a link profile that flies to the top of Google. It has been a major breakthrough for me.

  3. Hi Adam,

    You sure put a lot into this, and I appreciate it.

    Yes, it’s easy to think that all you need to do is create some great content and that’ll be enough to draw traffic. As you clearly demonstrate, it’s far more involved.

    People like me find all of this so technical – and challenging. Your screenshots and detailed specifications are helpful, even though this is something I’ll have to go back over again and again (and save for future reference).

    I’ll make sure to let my friends know about this – and you. This could help a lot of website/ blog owners.

    • Dana, thanks for the comment. I do realize this research is more helpful for people who are actively doing SEO and backlink building, but when you put a link building plan in place before you even start the process makes all the difference in the world.

    • Yes nice article I inspired of it great content and best way to generate backlinks but kindly explain single anchor text also plzzz. I will wait for it.

      • Umer, Im assuming you mean a single word anchor text. We rarely saw those in our research so I recommend that you only use a single word anchor if it is your brand or if its something like “here”.

  4. Amazing Article Adam.

    I signed up for SEOJet with you and absolutely love it. I am recommending to all of my friends and associates to use for their SEO and Link Building Strategies.

    I am definitely looking forward to seeing how the software evolves and hope to be a part of that process.

    Keep this awesome content coming.


    • Doug, thanks for being an early adopter. Shows how smart you are. 🙂 Seriously though, it’s great to get input from users like you to make the software as good as it can be. Keep the feedback coming.

  5. Such a great blog post about backlinks and how to properly rank. It is rare that a software or professional is willing to share this much info. Thanks so much for the helpful content, we look forward to using SEOJet on our brands.

    • Bryan, I’m excited to see how it improves your rankings. Thanks again for trusting SEOJet.

  6. This is really informative and in-depth, I am surprised you can share this much in a blog post. I will introduce your blog to a couple of friends. Keep up the good work.

    • Awesome Rachael, thanks for sharing the post!

  7. Really very deep info thanks

    • Deep, no problem. Im glad you enjoyed it.

  8. I just signed up for SEOJet and I can’t wait to see the results. This is the best anchor text category breakdown I’ve ever seen. I’m going to start using these categories for my own tracking spreadsheets. The Home URL and were ahh-ha moments for me. I do this all the time on my own sites but it never realized it until now. Adam, thanks for the insightful post!

    • Chad that is great to hear. I’m glad you are enjoying the software. Let me know how it turns out.

  9. nicen unden postenerun

  10. Great article, thank you for taking the time to share your research and findings. Thanks!

    • Jayme, I’m glad you found the research helpful. It’s nice to know exactly what we should be doing as we build backlinks.

  11. This could help a lot of website/ blog owners.

    • Shraddha, if website owners use this strategy of link building I truly believe they will be shocked at how much more effective it is than the traditional shotgun approach to building links.

  12. You’ve written an eBook which is absolutely free for individuals like me who is always learning from people like you. The best one “Anchor Text Distribution Based On Real Data” very deep research you have done which is phenomenal. Great work! Thank you so much!

    • Irfan, thanks for the compliments and best of luck with your link building.

  13. Great work !… i’ll probably signup soon…please add me to your email list.,

    • Paul, sounds like a plan.

  14. Adam this is a game changer, I just signed up and waiting for the invite. But I have question, how does the software compliment for link that a not showing in ahref, seems like that is the basis of the case study. Thank you

    • James, if you know of links that dont show in Ahrefs then you just enter them into the link map manually. That way SEOJet can accurately track them.

  15. Hi Adam, thank you for sharing. I just tried to download the link map from you optin section and I was taken to a 404 error page. Just thought I’d let you know. Will be checking out SEO jet now. It’s so nice to see that there are still UNselfish marketers out there! 🙂

    • Yasser, thanks for the heads up and Im glad you enjoyed the article.

  16. Good one. You have not only explained the single anchor text, but you have also explained the 12 different categories with which most backlinks are generated. Very well explained.

    But how important is to have single anchor text as the inbound and outbound link. Will there be any difference in ranking improvement?

    • Shara, with backlinks you want to have a wide variety of anchors for your inbound links. Outbound links dont have to be monitored closely like inbound links do.

  17. The author looks experienced and knowledgeable. I loved reading the blog and gained a lot of valuable information for my work. I shall surely apply the things that I learned from this blog into my work. I thank Adam White for the info!

    • Pravin, you are welcome. I’m glad it helped you.

  18. Excellent one Adam! Is internal linking works now. I knew this strategy but was not using because it might be risky.

    Also one more question to add is pbn link building good or not?

    Waiting for your reply


    • Rahul, I always try to avoid the spammy pbn links as much as possible but there are some blogs out there that are really good where you can guest post.

  19. Good post, this is a good way to make good backlink but i remember the queality of post.
    Remember to insert H1 H2 and H3 tag with many subtitles and bold word
    Remember to insert main image and minimum two image in post
    This in this way you will have a post like more to google and ranking will be better.

    • Shreelatha, thanks for the comment.

  20. As per my knowledge Yahoo Directory is not exist now but you mention your 92nd point to Get listed in top paid Directories like the Yahoo Directory and linked this with another site.

    Is it as important as Yahoo directory was.

    Please reply. Thnx

    • Madhushalini, you must be thinking of a blog post on a different blog because this post never talked about paid directories.

  21. that was great article thx

    • Saman, I’m glad it was helpful for you.

  22. that was a great article thx

  23. Very rapidly this website will be famous amid
    all blog users, due to it’s fastidious content

    • Jonathon, thanks for the kind words.

  24. Hey Adam,

    I’m enjoying using SEOJet. Had another quick question for you.

    I know that regional qualifiers are typically a No-No in backlink profiles. What do you do when many of your titles and URLs include a regional qualifier (such as, in my case) Oregon?

    • Michael, good question. I assume you’re referring to when you need to use the page title anchor. You will probably be OK in that one scenario including the regional qualifier.

  25. Hi Adam,

    I’m A Newbie, Thanks For Such A Great Information. You Help Me A Lot. Thank You Very Much.

    • Yatin, thanks for the comment. Im glad you have found it useful.

  26. Fantastic link building tutorial. Thanks a lot for sharing.

    • Rayhan, Im glad you found it useful.

  27. Hello Adam.. As beginner , I learn about building backlink from your idea. I ‘ll try practizing your guidance soon. I hope God will give more benefit to your life, thank you Adam

    • Rendra, thanks for the kind words. Best of luck in your link building.

  28. Hey I came here from MBT blog and now I understand why your article was recommended. I have learnt so much here that I cant thank you enough. Please write more such tutorials on link building and share with us similar tools that we may use to further improve our SERPs ranking.

    • Ezi, welcome to SEOJet blog. Im glad you decided to check us out. I hope our SEO content helps you rise in Google.

  29. What a worthy article about backlink building,

    Just amazing, I have no words to say 😉


    • Umer, thanks for the kind words. Best of luck with your SEO.

  30. Hi Adam,

    I was looking for the way to make quality backlinks and these tips were so helpful every little information was convered. I was just wondring does edu site links really makes a big diffrence or they are just same as others.

    • Rahul, .edu backlinks still do have value but I have been able to be very successful without ever getting any edu links so they definitely aren’t necessary.

  31. Adam White, Thank you for this amazing information!
    Really great tips for link building process.

    • Gaddam, you’re welcome. Let me know how it goes.

  32. very helpful post keep up the good work

  33. Hello! Adam
    I am Korean.
    I looked up a lot of articles about backlinks.
    I am interested in your writing among them.
    But I can not speak English and there is a limit to the translation.
    Can you help me with SEOJet?

    • Eric, sure what would you like help with?

  34. Nice post. Love this post. Keep it up.

  35. @Adam, great post, kinda following your blog right now. There’s a lot to learn. I do have a few questions though:

    1) What are the preferred link velocity for new sites and aged sites? Like how many links done IN A MONTH for a brand new site or an aged site. I know they’re different, but what is your stand on this?

    2) The link map you were talking, is it purely for guest posts only? Or do you recommend those other safe linking methods like Press releases (which are mostly branded or naked URL), Social Network profiles, Manual Blog commenting (which can either be person’s name or brand name), Broken Link Building, AS PART of the link map?

    3) So, if for example, the site I am targetting has like loads and loads of blog posts and pages, how does backlinking strategy works on this? OR should I just focus on the homepage first?

    4) At what point can you say that your brand is already trusted by Google?

    • Kenneth, great questions.

      1) When I started I was building around 9-12 guest post links a month. Some of those were tiered links though so you can see that it really wasn’t that many. That was a personal choice, I think you can safely go faster than that but most of the links when you start should be branded links hitting your homepage.

      2) The link maps are for any type of link but let me give you my opinion on some of the link types you mentioned. I’m not a fan of press release links because they disappear quickly so I dont put them in the link maps. I don’t include social profile links because those are too easy to get and so I don’t believe they hold any weight. I think manual blog commenting is totally worthless for SEO. Its only value is any click through you might get from it. Broken link building is good though. My prefered method is guest posting.

      3) I would choose 5-12 power pages (including your homepage) and focus building most of your links to those pages. Make the content amazing and do at least 2000 words on each post. The rest of the posts you can internally link to if you are trying to get them to rank. Definitely focus most of your links to your homepage.

      4) When you are ranking in the top 5 for many phrases you know Google trusts you. But even then you need to work to maintain that trust.

      Hope this helps.

  36. So it is safe to assume that link velocity would be highly irrelevant (regardless if it’s new or aged domain) so long as you’re doing it in a “branded” way.

    Perhaps I am going to try guest posts + citations + social signals combo, on my new site. It’s not aged per se, just bought it within this month, but let me try a new approach here. My original plan though is to build 4-6 backlinks per month.

    So many people are preaching about link diversity — like getting all sorts and all kinds of backlinks from different sources — and none of them are actually doing any good at all.

    Also, these guest posts passing juice to power pages which are linking to the target money page, it does seem like a reverse silo method.

    • Kenneth, yeah you should have a diverse link profile but SEOJet helps you do it in a way that matches what Google actually says is a diverse backlink profile. The power page passing value to the rest of the site has been working really well.

  37. Awesome post, Adam. The anchor text distribution stats are really interesting. It’s funny how they mirror what “natural” anchor text looks like… probably because that’s exactly what it represents!

    • Brian, you’re absolutely right. I put Backlinko into SEOJet and your site fell right into these percentages.

  38. Excellent and awesome post. It is very useful and handy for us

    • Bernard, Im glad you found the link building strategy helpful.

  39. Awesome anchor text technique, sometimes I am confused wich anchor text using for my website, but this guide is really helpful Thanks Adam

    • Sangha, Im glad the anchor text guide was helpful for you.

  40. Great article!

    But you don’t spend 1 dime on AdWords, Facebook, etc, something that will NOT bring your site to Top 100.

    • George, yeah sometimes I do some FB ads but I spend most of my time on SEO.

  41. Wow! In the end I got a web site from where I can truly
    get useful SEO anchor text information and make real progress with it.

    • Sarah, Im glad the anchor text research was helpful to you.

  42. thanks for the information

    • Rohit, you’re welcome.

  43. Hi there!
    Thank you for the useful ideas.In my personal opinion guest post on sites like WSJ,Silicon Republic or Blogr can bring a lots of benefits to your name as a writer and boost up your onilne presence.
    With Respect: Cristopher

    • Cristopher, they can definitely help with credibility for sure. From an SEO perspective they are just one piece of the link building puzzle.

  44. Thanks for sharing your thoughts. Anchor text % matters a lot specially if you are going to rank with EMD, I usually use 50% to homepage with atleast 25% naked url and remaining 25% using other variations.


    • Mohit, thats definitely a safer strategy than most use. Thanks for the comment.

    • No problem Iswanto.

  45. Great post.

    • Hector, thanks for the comment. Im glad you liked the post.

  46. i think Broken Link Building is one of the easiest and effective link building strategies on the planet.

    Because you add value to someone’s website or blog by notifying them about the broken link.

    Not only that, you are offering a good replacement (Your content) for the dead link.

    • David, broken link building is a great way to get good quality links, although this post isn’t really about how to get links but more the proper way to build links.

  47. Thank you for the awesome ideas on backlinks, one must read before making links.
    Thanks for sharing an awesome article

    • Web, yeah it is a smart move to have a strategy in place before you start building backlinks.

  48. Thanks for useful information about Anchor text and link building

    • Rajesh, you are welcome. I hope it helps you get better results with Google.

  49. This is great and informative article for seo purpose. But i have a question i’m creating backlinks on my site but they are not getting crawled in google, how can i get the links crawled..

    • Brista, if you build backlinks from blogs that have organic traffic they will get indexed much quicker.

  50. Your guide is amazing. I’ve learned a lot and will apply to my site. I want to ask 1 question: I often use phrases like “learn here”, or “click here” as anchor texts when asking people to go click on the link and go to another article. It’s because I couldn’t find any better choices. Do you have any recommendations to avoid this?

    • Chloe, I wouldn’t worry too much about using those anchor texts. Google knows you are not trying to do it for ranking purposes so it wont hurt you.

  51. This is a great post on how to build backlinks the right way. Thanks for everything.

    • Guve, let me know how it works for your website. Having a strategic plan when you build backlinks can make all the difference.


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