What Is a Backlink Checker

There are more than 5.03 billion people worldwide that currently use the internet.

With so many people on the internet, a strong online presence is crucial for any business. If you have a website or are planning on building one, one of the most crucial factors you need to consider is SEO (search engine optimization). This will affect your website’s search engine ranking, and therefore, how much traffic your site receives.

There’s a range of things you can do to improve the SEO of your site. One such example is the use of backlinks. You can use a backlink checker to help implement backlinks properly, which can significantly improve your SEO strategy.

So what is a backlink checker, and why should you use one? Keep reading to find out.

Backlinks Explained

Backlinks are also sometimes called inbound or incoming links, and they connect one web page to another. A backlink to your site is a link that’s on a different website that will bring users to yours.

Backlinks can appear in a range of formats, such as a button, an image, or a hyperlink. Hyperlinks are generally formed using anchor text, which is a short descriptive phrase that makes it clear to the user the type of content they can expect to find when they follow the link. Anchor text is generally underlined and a different color to the rest of the text so that it stands out.

Backlinks help users as they can follow them to find more content that’s relevant to whatever they’re looking at. They can also be useful for giving additional details on a complicated topic.

How Backlinks Affect SEO

Search engines such as Google use web crawlers to index the content from various websites. This allows them to display these websites on results pages when users make a relevant search. A backlink that contains a URL can be either do-follow (Google bots will crawl the link) or no-follow (bots won’t crawl the link).

Including backlinks, Google uses over 200 ranking factors when providing search results. The more of these you understand, the better you’ll be able to optimize your website.

As backlinks are located on other websites rather than your own, it may initially seem impossible to know how many you have, and where they are. You can look into this, however, using a backlinks checker.

What Is a Backlink Checker?

You can use a backlink checker tool to see all of your site’s backlinks with ease. It simply works by entering your website’s URL, and it will display all of the backlinks that lead back to your site.

SEOJet has a backlink checker that can help you improve your backlinks to better optimize your website. Without a checker, you might just be using guesswork for link building. If you use our tool to check for backlinks you’ll be able to track your SEO, grow your backlinks, and naturalize your anchor ratios.

You can establish a plan to build your backlinks. This will improve your profile in terms of both quality and efficiency.

Why Backlinks Are Important for Google

Trust is an important factor when it comes to Google search results, and is one of the most essential elements in terms of getting your site onto page one. A strong system of backlinks will help establish your brand as an authority within your industry. As such, your website will have a higher ranking, resulting in increased traffic.

Organic traffic is crucial to the success of a website. When users perform a Google search, 28.5% of people will click on the first link. This drops to 15.7% for the second, 11% for the third, and continues to go down from there.

Because of the way people use search engines, showing up higher can have a huge impact. On top of increasing the traffic to your site, it can produce some other positive results.

If your site has good backlinks, it will get faster indexing. It will also increase your domain authority, and brand awareness will spread further and faster.

Backlink Quality

When it comes to backlinks, the quality can vary more than you might realize. One option that some companies go with is paid backlinks. While you might think these are a good way to quickly improve your SEO, they often aren’t the best idea.

Paid backlinks aren’t considered authoritative by Google. This means that using a lot of backlinks may lead to certain penalties, and Google may even de-crawl it. Anyone can pay for backlinks, so they don’t indicate that your site contains quality content or accurate information.

It will take more time to establish a strong network of organic backlinks, but the quality will be higher. The overall effect will be much better for your site if you put in the effort and gain some quality backlinks.

When you’re looking for sites to get backlinks on, you should bear in mind that some websites are more suitable than others. You want to ensure that you find sites that are related to your industry so that they’re reaching the ideal audience.

Finding authoritative websites is also beneficial. These will already be getting more traffic, and are considered trustworthy by Google as well as users.

One thing to look out for is a high number of outgoing links (upwards of 100 per page). When a website has too many of these, Google will consider it ‘spammy’. In these cases, search engines are also unlikely to index such a large amount of links.

Getting Backlinks to Your Site

You should avoid paid backlinks, and rather go for organic ones. It will take time and work, but there are several things you can do to generate high-quality backlinks.

Guest Posts on Popular Blogs

Guest posts are a great way that two websites can help each other out. You can write a guest post for your business, and publish it on another blog site. In exchange for providing the content, the blog site will provide links back to your site.

You can find suitable blogs through Google with a search such as:

  • (Your niche) blogs accepting guest posts
  • (Your niche) blog write for us

Once you find some suitable blogs, you can contact them with some of your ideas, and provide them with some of your recent posts so that they can get an idea of what your content is like. If they’re interested, you can then determine what to write, and create the content that will link back to your site.

Create Quality Content

Regardless of SEO, you should always strive to produce quality content. People may visit your site for various reasons, and there’s a range of things that can turn them away. The quality of the content you provide for them is an important factor, so it should always be a priority.

Depending on your business, there’s a range of types of content you can use. This can include blog posts, surveys, statistical information, and more. You need to focus on providing value to users and keeping things unique so that you stand out from your competitors.

With such content on your site, more other websites are likely to backlink to yours. If you create a completely unique survey, for example, more websites will link to it as you’re the only one providing the content.

Perform Outreach

While creating quality content is essential, you sometimes need to do a bit more. Ultimately, you need to make sure that people are seeing the content you create, otherwise, it’s essentially useless.

One of the best ways to do this is by building relationships with other websites in the same industry. Once you do this, you’ll be able to share your content with them as you produce it, which will hopefully lead to some backlinks. Just keep in mind that you don’t want to spam them in an effort to get backlinks – instead, you should be showing them how your content provides value.

Finding the Best Backlink Checker

Now you’re no longer wondering “what is a backlink checker?”, but you may still be wondering where to find the right one. Fortunately, SEOJet has got you covered. Our backlink software can help you grow your backlinks, find suitable guest posts, and improve your overall SEO.

By checking backlinks, you’ll be able to improve your online presence and bring more traffic to your site. In today’s world, this is one of the best ways to help your business grow and find new customers. To find out more about our backlink checker tool, click here to contact us today.