Finding Quality Backlinks: How to Choose How Many Links You Need

Today, there are over 1.5 billion websites around the world. Out of this, about 200 million are active.

Websites are competitive, and you want the right strategy to help your site get traction. Have you heard about choosing quality backlinks before? 

Whenever you create content on your website, you should think about outreaching with backlinks. Backlinks are the websites you merge with your content and add value to your website. This is a useful tool to use and create beneficial content on your website.

With that being said, you want your backlinks to be quality because some backlinks can harm your website in the long run. So, how do you find who to reach out to and where to look for backlinks?

Find out how to choose how many links you need in this guide.

What Are Backlinks?

This is when 1 website links to another. Google sees it as a site saying that they trust the other. 

They also see it as a sign of quality content. Backlinks are an excellent way to boost your organic (free) traffic. 

How To Choose the Right Number of Backlinks

When looking for quality backlinks, it is important to consider the number of links you need. This will vary depending on the quality of the links and your website.

If you have a new website, you will need fewer links than an established website. Likewise, if you have a high-quality website, you will need fewer links than a low-quality website.

The number of links you need will also depend on your website’s niche. A niche website will need fewer links than a general website. Finally, consider the competition when choosing the number of backlinks. If your competitors have a lot of backlinks, you will need more links to compete.

To find the right number of backlinks, start by finding a backlink profile for a similar, successful website in your industry. Look at the total number of backlinks that the site has, and then look at the number of domains linking to the site.

The latter number is usually a more accurate representation of the number of quality backlinks that the site has. Use this number as a starting point for your own backlink profile. If you can exceed the number of domains linking to the successful site, you’re on the right track.

The Difference Between Quality and Quantity When It Comes to Backlinks

There’s a big difference between quality and quantity when it comes to backlinks. A few high-quality backlinks will do more to improve your search engine rankings than a bunch of low-quality links.

To get quality backlinks, you need to target high-authority websites in your niche. These are the sites that have an influence in your industry. They’re also the sites that are most likely to link to your content.

To get backlinks from these sites, you need to create content that’s worth linking to. This means publishing well-researched, original articles and infographics. Once you have this kind of content, reach out to the site’s webmaster and pitch your article.

Remember, it’s better to have a few high-quality backlinks than a bunch of low-quality links. So, focus on getting links from the most authoritative sites in your industry.

How To Increase the Quality of Your Backlinks

If you want to increase the quality of your backlinks, you need to focus on two things: the Anchor Text of your links, and the PageRank of the linking site.

Anchor text is the actual text that is hyperlinked to your site. So, if you want your link to say “Click Here,” then the anchor text should be “Click Here.” PageRank is a measure of the quality and popularity of a website.

A higher PageRank means a better quality site. Some websites will allow you to see potential partners.

So, how many backlinks do you need? It depends on your goals. If you just want to rank higher in the search engines, then you need to focus on getting more quality backlinks with good anchor text.

How To Build Backlinks

Look out for anyone mentioning your website. Then you can reach out to them to see about receiving a backlink. 

Consider writing or being mentioned in guest posts. Avoid spammy content since that’ll detract people from your page. 

Send in your guest post requests to high-quality websites. Many of them will allow you to link back to your site once or twice. 

Prove to the company that you’re trustworthy by offering them testimonials. Have high-quality content on your site and on what you’re pitching. 

If you’re just starting out, try medium-domain authority websites. While not every website will respond to your pitch, keep going. 

Be sure to check out your competitors’ links. Find competitors in your niche and see what links they have. Sign up for their newsletter to see what tactics they use in their business. 

What Are Spam Backlinks?

Since it’s about quality, not quantity, avoid spam backlinks since Google could punish you for this. Signs of spam include a large number of outbound links from the linking page. 

If you see an outdated site, avoid it. Don’t reach out to sites that seem to have “spun” content. This could cause you to drop in the searches. 

How Many Backlinks Should a Website Have for Google Ranking?

You’ll want to have about 40-50 backlinks to your homepage. You’ll want them to be high-quality backlinks because if they’re not, then 50 backlinks won’t matter. 

This number can vary from site to site, but this is a good place to start. Your goal should always be to pick out the highest-quality backlinks possible. 

For each page, you’ll want to have up to 100 backlinks to rank. How many backlinks you need will depend on the keyword difficulty, domain authority, and the number of internal links that you have. Internal links are important for organic traffic as well. 

An Effective Backlink Strategy

Focus on building your high-quality backlinks and combine them with a winning SEO strategy. Have at least a few keywords that are less competition but high in searches. 

Post high-quality content. This will be more likely to attract potential customers. Think about what pain points your ideal customer might have and how you can help. 

Think about high-quality backlinks to increase your domain’s authority. If you can, try to have high editorial standards, such as in online magazines.

These are much harder to land and will take time. The easier a backlink is to receive, the lower quality it tends to be. 

Check the quality of the backlinks that you’re considering and use SEOJet’s features to help. You’ll be able to find potential link partners and build your backlink plan. 

Check Indexing

Head to google and type in “” If it doesn’t come up, then it might not be a high-quality site. 

What Backlinks to Avoid? 

Avoid public blog networks. They perform artificial link building, which isn’t beneficial for your company. If you have backlinks to these sites, Google could penalize you. 

Building Your Backlinks

Along with your content strategy, you’ll want to see what pages already have backlinks. Add internal links to these sites to increase SEO traffic. 

Create long-form content to encourage more backlinks. It still needs to be high-quality content, though. 

You can host interviews and different events to help build connections. If you have a podcast, consider having a website as a guest. That way, they’re more likely to link back to your site. 

Pitch to websites and keep it professional. Use your professional email when you do reach out. Invite them to take action, such as having them let you know what they think. 

Another way is through content syndication. This allows you to save time on having to reach out to various publishers and editors. It’ll send your content to hundreds of high-quality websites. 

Finding Quality Backlinks and How Many You Need

After exploring this guide, you should have a better idea of how to find quality backlinks and how many you need. Searching the internet and trying to find good backlinks can take hours, if not days.

Do you dream of automating the process to have more time in your day? From customized backlink plans to targeting specific keywords, we offer a variety of services to help! 

Sign up for free today! You’ll be able to see our plans in action and how you can take your website to a higher authority in Google. If you have any questions along the way, we’re here to help. 

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