Reduce the Cost of SEO: How to be More Efficient in SEO

Over 50% of website traffic is coming from organic SERPs (Search engine results page). With so much of all traffic coming in from the results of hard work with SEO, people want to know how they can be more effective and efficient. After all, the more effective and efficient your SEO campaign is, the better the results.


If you are looking to improve your return on investment and decrease your cost of SEO, this guide has everything you need to know. By focusing on these key areas, you can make your SEO efforts more cost-effective and improve your SEO return on investment (ROI). Let’s take a closer look at each of these areas.


The Cost of SEO


To get started on this topic, we’ll need to first take a look at the cost of SEO and see where your money is going. The cost of SEO can be broken down into two main categories:


1. The cost of labor


2. The cost of tools


The cost of labor is pretty self-explanatory. This is the cost you pay for someone to do the work for you. If you are hiring an agency or a freelancer, this is the cost you will need to pay them for their time.


The cost of tools is a little less obvious. These are the tools that you use to help with your SEO efforts. These can be things like keyword research tools, link analysis tools, rank tracking tools, backlinking platforms, and much more. While some of these tools have free versions, the paid versions usually have more features and data that can be helpful for your SEO.


The Cost of SEO Services (Labor)


When it comes to SEO, you get what you pay for. If you are looking for someone with a lot of experience and knowledge, then you will need to be prepared to pay more. This is because those with more experience and knowledge often cost more.


However, this doesn’t mean that you can’t find someone who is affordable and still has a lot of knowledge. There are many great SEOs out there who charge a fair price for their services. You just need to be willing to do your research and find the right one for you.


The Cost of SEO Tools


Just as with SEO services, the cost of SEO tools can vary greatly. There are many great tools out there that are affordable, and there are also many that are very expensive.


The important thing to remember is that you don’t need to spend a lot of money on tools to be successful with SEO. There are many great free options out there that can be just as effective as the paid versions.


You should also keep in mind that some tools will cost more than others. This is usually due to the features and data that they offer. If you only need a basic tool, then you shouldn’t have to pay for all of the bells and whistles.


SEO Cost vs. Speed & Quality


When it comes to SEO, there is no one-size-fits-all answer. The speed and quality of results will vary depending on the type of project, the size of the project, the budget, and many other factors.


It’s also critical to note the “quality” aspect of your SEO company’s services. If one agency is charging far more than another, it’s likely because they’ll be performing more work and offering you better outcomes.


However, keep in mind that the more effort you put into your SEO strategy, the more it will cost (and the greater your ultimate success is likely to be). Your SEO costs will scale according to how much work is done or needed.


Typically you’ll see your minimum marketing budget on SEO starting at around $2,000 – $3,000 per month. But again, this marketing spend can quickly scale depending on the size, needs, quality, and speed of the project.


Cost Effective SEO: What Can You Do


Now that we have a better idea of how the costs of SEO work and the major factors that contribute to it, let’s discuss reducing those costs and becoming more efficient.


There are quite a few things that you can do to achieve this, here are some of the most important and biggest contributors.


1) Target Audience


One of the most important things you can do to reduce your SEO costs is to target your audience and keywords more efficiently. The better you target your audience, the less work you’ll need to do to reach them, and the higher your conversion rates will be.


If you haven’t already, complete a thorough buyer persona, which is essentially a description of your ideal consumer or clients. This will make it simple to come up with content ideas that would interest them.


Once you know what they need, put a list of content ideas together. Use this to ensure that everything you do is centered around those potential customers. This is going to help you increase conversions and reduce bounce rates.


2) Better Keyword Research & Usage


Your keywords are one of the most important tools that you have at your disposal. They help you determine what content to create, what topics to write about, and how to structure that content.


If you want to reduce your SEO costs, then you need to be efficient with your keyword research. This means taking the time to find the right keywords for your business and target audience.


There are a number of great keyword research tools out there that can help you with this process. Once you’ve found the right keywords, it’s important that you use them effectively. This means using them in your titles, throughout your content, in your meta tags, and in your URL structures.


Lastly, ensure that you build keyword clusters and utilize similar secondary keywords around your main keyword.


3) Create a Content Plan & Calendar


Creating a content plan and setting up a calendar for it can help you save a lot of time (and money). This way, you won’t be scrambling to come up with ideas or trying to piece together content at the last minute.


Your content calendar should include all of the topics that you want to write about, when you plan on writing them, and what format they’ll take. For example, will it be a blog post, an infographic, or a video?


Without a plan, you won’t be implementing keywords and content in a synergized way to help build around increasing your rankings.


4) Perform Regular Website Maintenace


Performing regular website maintenance is going to help ensure that your SEO efforts are not wasted. You can create all of the backlinks, blogs, and new content all you want, but if your website isn’t operating as it should be, your SEO efforts will be wasted.


So, what does that look like?

With about 70% of all website traffic coming from mobile devices, it’s imperative that you ensure that your website is mobile optimized. This means that everything is working as it should, pages are loading fast, and everything fits on the small screen!


5) Look at Your Analytics Regularly


If you’re not regularly looking at your analytics, then you’re missing out on a lot of valuable data. Your analytics can tell you what’s working and what’s not. It can show you where your website traffic is coming from and how they’re interacting with your site.


This can give you a couple of things to help ensure you’re being as efficient as possible with your SEO:

This information is vital to help you adjust your SEO strategy as needed. If something isn’t working, then you’ll be able to quickly identify it and make the necessary changes.


Google Analytics is one of the best ways to do this and it’s free! So you don’t need to dish out more on expenses. 


6) Update Old Content & Page


This is one that not many websites take advantage of! You’ll see blog pages that were created 10 years ago and have not received a single update. This is a huge opportunity missed by many businesses and companies.


Updating your old content can be as simple as adding a sentence or two to the beginning or end of a blog post. Changing the dates to better reflect current happenings. This way, you’re not starting from scratch and trying to come up with new ideas. You can simply build upon what you already have!


Additionally, it reflects poorly on your brand. People will see that your content is outdated and that you don’t care enough to keep it up-to-date.


Decreasing Your SEO Costs & Improving Your SEO Efficient


The cost of SEO can seem expensive, but it doesn’t have to be. You’ve got options that allow you to control your cost while still improving your rankings and driving more traffic with the strategies outlined above.


Becoming SEO efficient is going to take work, but it will be worth it for your ROI.


If you’re ready for SEO guidance and help to improve your rankings, book a call for a free demo!

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