SEO Proposal Template – Free Download


See Also: How Much To Charge For SEO Services – Why You Must Charge More

Example Proposal For SEO Services

As I work with hundreds of SEO agencies and consultants who use SEOJet software, many of you have expressed interest in what SEO proposal template I used to close clients when I was doing SEO.

My approach to pitching potential clients is probably different from what the industry norm is, but it worked extremely well for me as I had more clients than I had time.

Probably my biggest win was when I was able to land “The Profit” as a new SEO client.

Before I get into it, it is important to remember that what you are selling to a potential SEO client is yourself. They simply want to know that you are the one that can get the job done. The proposal just helps solidify that.

Let me show you my process and strategy when I send out a proposal.

The SEO proposal you send out needs to look professional and cover all of the points that will help your potential clients feel confident that you can do a good job for them and get them the results they want.

Here are the critical sections of a good SEO proposal.

Company Logo

Every business loves to see their own logo, especially coming from other people. You want someone to instantly like you? Place their logo nice and big at the top of the proposal.

seo proposal template

Areas Of Focus

In this opening section of the proposal, you want to really personalize the SEO plan you are going to put into place for the client. Make it extremely specific to their business including things like the plan to dominate the local region of they are a local business or areas of opportunity for real growth in the search engines.

Here is how this section might look in your proposal if you were sending a proposal to a weight loss surgery center:

Area Of Focus

After some preliminary research in the weight loss surgery niche my strategy would be to focus on 3 different areas to drive buyers to your website.

  1. Dominate California – although your client base expands beyond California, we need to make sure that your website’s Google presence owns all of CA searches. This will be priority number one.
  2. National Expansion – Once we have a stronghold at the top of Google for California related searches, we will shift our focus to rank for national key phrases. This will help bring in new business from out of state and widen the potential market exponentially.
  3. Weight Loss Surgery Prices – Because your prices are so competitive we want all of America to know what your cash price is. Our focus will also be to get your prices page to rank nationally for anyone wanting to know the cost of each surgery. If someone is fine paying the cash prices then they should be fine traveling to California to have the surgery performed by your company.

Keyword Research

In this section you talk about how you will do in depth key phrase research in order to find the best possible key phrases that will bring your clients visitors you are ready to convert to customers.

Keyword Research

I will conduct in depth key phrase research to target the phrases that will bring visitors to your website that are ready to have weight loss surgery. The home page and each category page will target their own set of highly searched phrases.

We will target many “long tail” key phrases on each page that we optimize. These are phrases that are not searched as frequently but convert into customers at a much higher rate than the shorter more competitive phrases.

Meta Tags

In this section you explain how you will optimize the different pages of their site. Explain how many pages you intend on optimizing here as well.

Meta Tags

I will write unique titles and descriptions for the main pages of the website focusing on the home page and category pages on your site. Each page will be optimized for a different set of key phrases so that we maximize the amount of search engine traffic you receive.

Content Strategy

In this section you need to outline the overall content strategy you are going to implement, whether it be building out new pages of content or working with the content on the site to make it more SEO friendly.

Content Strategy
I will work with you to create a content strategy that we can implement on the site to drive more traffic and new clients through each page. This will require that we add content to the site on specific pages and create new pages for the site.

I will work with the content on all pages that we optimize to ensure that it is optimized to the fullest including proper quantity of content per page and keyword density. This includes content recommendations based around key phrases that we will target both locally and nationally.

On Page Optimization

You’ll notice that I don’t spend much time on this section in the proposal. If you want to add more that is fine but because I cover most on-page tactics in other sections this section becomes shorter.

On Page Optimization
I will work with alt tags, headlines and the html code to ensure that each page optimized is search engine friendly and your pages are being indexed properly.


I included this section in my proposals because if you are comfortable making changes to web pages, getting control from your client makes things go a lot faster when you can make the changes instead of having them make the changes.


I will implement all SEO changes to your website unless otherwise requested. FTP and CMS access will be required in order to make these changes.

Link Building

In this section you need to spell out the link strategy including how many links you think it will take per month to make headway in Google. You need to give them your suggested monthly link budget in this section. Remember, don’t be scared to ask for this. Their success depends on it.

Link Building
In order to help give your site the internet presence it needs to compete, I will implement a natural one way link building campaign. These links will be a spread of anchor texts that contain your key phrases in an organic way along with natural anchor texts to maintain an organic appearance to the search engines.

A monthly budget of $1500 will be required to obtain the necessary links to grow in the rankings.

We will continually build links to all pages that we optimize to ensure rankings grow for each page and move up quickly. We will use our “drip linking” system to ensure all links are coming in naturally and are spread out over time.


Every client wants to know how long things are going to take and so in this section of the proposal you give them the timeline for all of the things you will be doing for them.


The following timeline is based upon average time needed to send deliverables
and fulfill process. Each program is unique, and may require additional time, or
could progress faster than outlined.

Program Procedure Estimated Timing
SEO Program Setup Week 1
Keyword Research Week 1
Optimized Code Creation Week 2-3
Content – Ongoing
Link Building – Ongoing


It’s time to show them the cost of the SEO campaign. Don’t be scared to ask for money. Remember, the success of their SEO campaign depends on you charging them enough to make a difference in Google.


The agreement will be valid for a period of 6 months from the signing of the agreement.

My SEO consulting fee for this project is $1500 per month plus the $1500 link building budget for a total cost of $3000 per month. The first installment of $3000 will be due up front and the remaining payments will be due in monthly increments for the remaining 5 months.


Everyone you send a proposal for SEO services to will want to know when they can expect rankings. Even though everyone wants to rank now, you need to set the right expectations even if the client is not happy with the timeline.

We should see results for California related searches within the first month or two. The national results will take more time. For many of the long tail key phrases we will start seeing results within the first few months. The much more competitive phrases we target will take more time to move up in the search engines.

By the end of the 6 month agreement you should see a dramatic overall rise in search traffic and sales from search traffic.

White Hat SEO Promise

Let’s face it, there is a dark cloud that hangs over the SEO industry because a lot of bad SEO’s have wasted a lot of people’s money and even got them penalized doing shady stuff to get results.

Because of this, you need to spend some time easing the concern that almost every single potential client you talk to will have. Here is the terminology I use and this is the last piece in the proposal before I ask for their signature:

White Hat SEO

My promise to you is that your website will be optimized using the most current industry accepted standards giving you the best chance for success.

I will continue to work with your website until we do see an increase in search engine rankings. Based on past experience with similar websites, we can expect great success.

But these can’t just be words you use to close the deal. You have to mean it. You have to be willing to work longer than the term of the contract if your client doesn’t see results.

One of the reasons why I built SEOJet was because in truth link building is the piece of SEO where most sites succeed or fail. On-page SEO is pretty simple with countless guides out there to help, but link building is what separates the top 3 results in Google from everyone else.

Want to make sure that all of your SEO clients not only stay safe from Google updates but also continue to climb the search results, check out what SEOJet can do.

What About The SEO Audit?

Now you’re probably wondering why I haven’t included a whole bunch of reporting on what the potential client has done already, or their current state of SEO (ie SEO audit, backlink audit etc).

Think of it from a potential client’s perspective, they are coming to you because they need help with SEO. They already know this. Spending a ton of time showing them that they need help with SEO isn’t helping solve their problem. It would be like someone going to a salon to get a new hairstyle and the stylist spending the first 10 minutes telling the client why the hairstyle they walked in with looks bad. Don’t bring your potential client down in the dumps right before you are going to ask them for a lot of money.

Instead you give them the plan and solution to solve the problem, that is the focus of the proposal. In 16 years of doing SEO I have never sent an SEO audit or backlink audit to one single potential client unless they specifically asked for it.

How SEOJet Can Help Your SEO Clients

Want to take your SEO to the next level?

SEOJet was built for someone just like you, an SEO consultant that has to manage multiple SEO clients.

I hated guessing every time I built a link for one of my clients and so I set out to finally figure out what Google wants to see in a #1 ranked backlink profile.

Using #1 ranked backlink data from Google, SEOJet builds out link maps for your clients so that every link you build moves you closer to the top of Google.

The results have been amazing both for my own sites and for our users.

Click here to see how SEOJet works.

Using SEOJet link maps I have been able to get top 3 rankings with 70% fewer links than my competitors.

How did I do it?

I only built links that I actually knew would boost my rankings. That’s what SEOJet can do for you.

Want to see how SEOJet can make you look like an SEO ninja?

SEOJet helps you quickly build customized backlink strategies for all of your clients so they can get to the top of Google quickly and stay there for the long term.

Click the button to watch an instant a demo to see how SEOJet works.

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See Also: How Much To Charge For SEO Services – Why You Must Charge More

See Also: The 3 Step Backlink Strategy That Works Like Magic With SEOJet

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