SEO Proposal Template That Will Get You Better Clients
Example Proposal For SEO Services
As I work with hundreds of SEO agencies and consultants who use SEOJet software, many of you have expressed interest in what SEO proposal template I used to close clients when I was doing SEO.
My approach to pitching potential clients is probably different from what the industry norm is, but it worked extremely well for me as I had more clients than I had time.
Probably my biggest win was when I was able to land “The Profit” as a new SEO client.
Before I get into it, it is important to remember that what you are selling to a potential SEO client is yourself. They simply want to know that you are the one that can get the job done. The proposal just helps solidify that.
Let me show you my process and strategy when I send out a proposal.
The SEO proposal you send out needs to look professional and cover all of the points that will help your potential clients feel confident that you can do a good job for them and get them the results they want.
Here are the critical sections of a good SEO proposal.
Every business loves to see their logo, especially coming from other people. You want someone to instantly like you? Place their logo nice and big at the top of the proposal.
Areas Of Focus
In this opening section of the proposal, you want to really personalize the SEO plan you are going to put into place for the client. Make it extremely specific to their business including things like the plan to dominate the local region of they are a local business or areas of opportunity for real growth in the search engines.
Here is how this section might look in your proposal if you were sending a proposal to a weight loss surgery center:
In this section you talk about how you will do in depth key phrase research in order to find the best possible key phrases that will bring your clients visitors you are ready to convert to customers.
In this section you explain how you will optimize the different pages of their site. Explain how many pages you intend on optimizing here as well.
In this section you need to outline the overall content strategy you are going to implement, whether it be building out new pages of content or working with the content on the site to make it more SEO friendly.
On Page Optimization
You’ll notice that I don’t spend much time on this section in the proposal. If you want to add more that is fine but because I cover most on-page tactics in other sections this section becomes shorter.
I included this section in my proposals because if you are comfortable making changes to web pages, getting control from your client makes things go a lot faster when you can make the changes instead of having them make the changes.
In this section you need to spell out the link strategy including how many links you think it will take per month to make headway in Google. You need to give them your suggested monthly link budget in this section. Remember, don’t be scared to ask for this. Their success depends on it.
Every client wants to know how long things are going to take and so in this section of the proposal you give them the timeline for all of the things you will be doing for them.
It’s time to show them the cost of the SEO campaign. Don’t be scared to ask for money. Remember, the success of their SEO campaign depends on you charging them enough to make a difference in Google.
Everyone you send a proposal for SEO services to will want to know when they can expect rankings. Even though everyone wants to rank now, you need to set the right expectations even if the client is not happy with the timeline.
White Hat SEO Promise
Let’s face it, there is a dark cloud that hangs over the SEO industry because a lot of bad SEO’s have wasted a lot of people’s money and even got them penalized doing shady stuff to get results.
Because of this, you need to spend some time easing the concern that almost every single potential client you talk to will have. Here is the terminology I use and this is the last piece in the proposal before I ask for their signature:
But these can’t just be words you use to close the deal. You have to mean it. You have to be willing to work longer than the term of the contract if your client doesn’t see results.
One of the reasons why I built SEOJet was because in truth link building is the piece of SEO where most sites succeed or fail. On-page SEO is pretty simple with countless guides out there to help, but link building is what separates the top 3 results in Google from everyone else.
Want to make sure that all of your SEO clients not only stay safe from Google updates but also continue to climb the search results, check out what SEOJet can do.
What About The SEO Audit?
Now you’re probably wondering why I haven’t included a whole bunch of reporting on what the potential client has done already, or their current state of SEO (ie SEO audit, backlink audit etc).
Think of it from a potential client’s perspective, they are coming to you because they need help with SEO. They already know this. Spending a ton of time showing them that they need help with SEO isn’t helping solve their problem. It would be like someone going to a salon to get a new hairstyle and the stylist spending the first 10 minutes telling the client why the hairstyle they walked in with looks bad. Don’t bring your potential client down in the dumps right before you are going to ask them for a lot of money.
Instead you give them the plan and solution to solve the problem, that is the focus of the proposal. In 16 years of doing SEO I have never sent an SEO audit or backlink audit to one single potential client unless they specifically asked for it.
How SEOJet Can Help Your SEO Clients
Want to take your SEO to the next level?
SEOJet was built for someone just like you, an SEO consultant that has to manage multiple SEO clients.
I hated guessing every time I built a link for one of my clients and so I set out to finally figure out what Google wants to see in a #1 ranked backlink profile.
Using #1 ranked backlink data from Google, SEOJet builds out link maps for your clients so that every link you build moves you closer to the top of Google.
The results have been amazing both for my own sites and for our users.
Using SEOJet link maps I have been able to get top 3 rankings with 70% fewer links than my competitors.
How did I do it?
I only built links that I actually knew would boost my rankings. That’s what SEOJet can do for you.