The Best Anchor Text Distribution Using Backlink Research – SEO Link Strategy

by Updated August 11, 2020133 comments

See Also: The 3 Step Backlink Strategy That Works Like Magic

How to build backlinks using backlink research
Almost everyone is building backlinks the wrong way…

And until now no one wanted to explain why.

Before I continue you need to know this is NOT a guide on how to obtain backlinks. SEOJet does have a guest post service on blogs that have organic rankings and traffic (we call them JetFuel links) and a special Link Opps tool to help with this, plus there are a ton of great resources on that subject like this one from Brian Dean.

This article is an extensive SEO link strategy on the proper way to build the perfect anchor text distribution based on some pretty intense backlink research we performed.

In other words, no matter how many backlinks you build to your site but if you don’t have the right anchor text ratio in place, you are wasting your time and money. Or worse, you could get you or a client penalized. Better to spend your money doing some serious influencer marketing or paid ads.

If learning the proven strategy to manage backlinks properly and get top rankings with 70% less links than your competitors interests you, keep reading.



Quick Links To Each Section Of This Post


The Problem

As I have done SEO for some very high profile clients or for my own websites I kept running into the same issue.

I know how valuable quality backlinks are for SEO and that I needed to build links, but there has always been the risk of creating an unnatural link profile.

Losing an SEO client because of slow gaining search results is an issue every SEO has had to deal with at one point or another.

It’s happened to me too.

If I was going to spend the time building backlinks for my own site or a clients website I needed to make sure the backlink profile was completely natural, the anchor text ratios where what Google wanted to see and that my rankings consistently rose to the top of the search results and stayed there.

I also found myself just randomly choosing my anchor text for the links I was building and hoping that my profile was natural and matched Google’s criteria.

It was a lot like this:

It killed me to wait for the link to post, then for Google to index it, then see if my rankings went up at all.

Does that sound familiar?

If yes, then there is good news coming. Read on.

Now I know there are some know-it-all SEO “pros” saying to themselves, “if just build awesome content and get people to share it and you will never have to worry about backlinking.”

That is great advice for huge brands or well-respected leaders in an industry but for the rest of us who don’t believe in link building myths, we need a link building strategy in place beforehand.

It would be like the allied powers during WWII just saying, “we’re going to just start dropping bombs everywhere and hopefully we’ll hit the enemy and win the war.”


If you don’t have a linking strategy in place when you link build, you never really know if you are going to be successful.

You are simply guessing and praying that it will work.

That can cost you time, money or worse yet you could lose SEO clients.

I hate losing SEO clients.

That is why I created link maps.

These link maps make it almost impossible to mess up your link building efforts.

What is a link map?

Simply put, it is a plan you put in place, based on proven #1 ranked link profiles, to build your backlinks before you ever start the process (or a plan to fix your profile if you have already built backlinks to a page). Some people call it an anchor text generator.

I’ll come back to link maps in a bit.


The Process

Let me walk you through the backlink research I did and show you exactly how I built out the link maps so you get an idea of why they are so awesome.

First, I went right to the source, Google.

What we can know for sure is any website that is at the top of Google for any search term is a website that matches what Google wants to see, at least compared to the competition in that niche.

So I started there and worked backwards.

I started picking search terms at random. I chose phrases that had actual search volume in almost every category.

I say almost because I didn’t touch the adult, gambling and Rx categories. But every other niche was fair game.

I performed the search and took the number one ranked website on Google.

Then using Ahrefs backlink reporting I looked at each and every link that pointed to the page that ranked #1 on Google. (Note: I only looked at links pointing to the specific page that was ranking, not links to all pages in the site. Also, I would only look at one link per referring domain.)

What I was most concerned about was the anchor text that was used in every backlink.

You see, ever since Google changed the way they count anchor text I wanted to see what exactly was working.

I expected to find nothing but a random mix of anchor texts with very few money keyword anchors that made for a perfectly natural link profile.

If you just look at a list of anchor texts that link to a page, it does look perfectly random.

But that is when I had an Ah-ha! moment.

As I dissected each anchor text I started to notice certain similarities in all of the link profiles I looked at.

I decided to try and categorize every anchor text in each profile. I assumed there would be somewhere around 50 categories.

To my surprise there were only 3 main anchor text groups and inside these 3 groups there were 12 total categories.

Every single anchor text of every link I looked at (and there were thousands) could be put into 1 of 12 categories.

All of the sudden things weren’t looking so random.


The 12 Anchor Text Categories

Before I explain the rest of my process to you it is important that you understand the anchor text categories I created.

I’ll explain what the categories are, and give you examples of each.

Hopefully many of these will be self-explanatory and should be for anyone that is not new to SEO.

Blended Anchors Group

These first set of categories fall into the Blended Anchors group. This group of anchors contains all or part of a key phrase but not the key phrase by itself (not exact match).

Page Title / Blog Post Title

The page title anchor text refers to the meta title of the page and occurs typically in a blog post. This is because with most blogging software out there, whatever you title your blog will become the meta title of that page.

For example, if I wrote a blog post entitled “The Ultimate Guide For The Perfect Anchor Text Distribution” this would become the meta title of the page.

Here is an example in the real world from an article on Forbes:

The reason this is important is when other people are linking to a post that has great information, they will often grab the title of the post and use that as the anchor. This is a very natural way to reference another website.

What is so great about a link like this is it is usually full of key phrases you are trying to rank for. It’s a great natural way to get keyword-rich anchor text.

That’s why page title is one of my favorite anchors to use.

Keyword Plus

Keyword plus is very similar to page title in that it contains a key phrase you want to rank for with other words that make the anchor look natural.

For example, if I were trying to rank for the key phrase “SEO link strategy” a keyword plus anchor would look something like, “look at this brilliant seo link strategy”, “another SEO link strategy to consider” or “this link strategy for SEO”.

As you can see the phrase is found embedded into the anchor texts but in an extremely natural way. It’s also interesting to note that the key phrase doesn’t have to be in the anchor in exactly the right order as shown in the third example.

Partial Keyword

Partial keyword is exactly as it sounds, an anchor text that contains part of a key phrase that you are targeting.

For example, if I was trying to rank for “backlink research” a partial keyword anchor might be something like “see the research here” or “learn how to place a backlink”.

You can see the anchor just contains one or more of the words in the key phrase but not the entire key phrase.

Brand Plus Keyword

Brand plus keyword is an anchor text I am seeing more and more of. It is, as the name suggests, including your brand name plus a key phrase you are trying to rank for in the anchor text.

For example, in my own business a brand plus keyword anchor text for me might look like “link building software from SEOJet” or “SEOJet’s backlink management software”.

As you can see the anchor includes both the brand name and then an SEO friendly key phrase. It is great for SEO because it allows you to build rankings for both your brand and key phrases all the while having really natural-looking anchor text.

Exact Match Anchors Group

The second anchor group is the Exact Match Anchor Group. This one is pretty self-explanatory and only has one anchor category in it, the keyword anchor.


This anchor is the one SEO’s would typically target for so many years until the big Google updates hit starting in about 2011.

It is literally using the key phrase you want to rank for as the anchor text of the link. For example, if I want to rank for “fast airplanes” or “fast jets” the anchor text of the link would be “fast airplanes” or “fast jets” and nothing more or less.

Please don’t misunderstand me as I explain this one, I’m not saying exact match keyword anchor text is how you rank for a key phrase, I’m simply explaining why you would use that anchor in this scenario.

I have named this one “Keywords” plural because when I look at a link profile most pages will try to target multiple key phrases on a page and any occurrence of one of those phrases as anchor text counts for this category.

Natural Anchors Group

The final anchor group of the 3 is Natural Anchors. These are anchors that have no mention of any keywords (unless a keyword is found in your brand name) or the anchor is some form of your URL.

Home URL

I’m sure this one seems really obvious but you would be surprised how many times one website links to another (and not to the home page) but they use the home page url as the anchor.

For example, let’s say a website wanted to link to they would put “” as the anchor text.

Why do they do this?

Maybe to keep the URL short but it happens at times in the real world of backlinking and so it looks natural.

Full URL

The Full URL is just the opposite of the Home URL. In this scenario, a webmaster links out to another site using the full URL of the page they are linking to as the anchor text.

So using the same URL in the previous example, if a person wanted to link to they would use “” as the anchor text.

This often happens in reference links and is an extremely natural way to link out. You will want to do a lot of these.

No Text

Most website owners don’t realize that they have a large handful of links pointing to their site that have no anchor text at all.

This typically happens to images that link to a site and have no title or alt tag. Google can only use the image file name to try to decide what the link is all about but regardless most websites with a natural link profile have some.


A generic anchor text is one that has no reference to any key phrase whatsoever. Often times it will have no reference to anything related to the web page it is linking to.

A few examples of generic anchors are, “here”, “website”, “this site explains”, “find more here”. As you can see this really can be anything depending on what the surrounding context is around the link, as long as it doesn’t contain key phrases or parts of key phrases.


A link with a brand anchor is simply someone using your brand name to link to any one of your pages. For example, someone might link to this website using “SEOJet” or “SEO Jet” as the anchor text.

Since this is our brand obviously it makes sense that websites will do this and so it is an extremely natural thing to have in your link profile.

This is why exact match domains have always had a lot of power, because if it is also your brand you can build a lot of keyword-rich links naturally.

The anchor text I have dubbed is very similar to Home URL anchor except it is formatted different.

For example, if a website wanted to link to us using this anchor they would use “” as the anchor text. Please note the capitalization of SEO and the “J” in Jet. This is important because when people are referring to a company name or a brand, they will often use that version ( instead of just the brand name by itself.

A natural link profile will contain a lot of these especially with backlinks to the homepage.

URL with www’s

This anchor is simply another version of how people transcribe a URL for the anchor text. In the URL with www’s example a person might link to SEOJet by using “” as the anchor or it could be “”.

The website is simply leaving off the “https://”. This is a less common occurring anchor text but it does happen so a natural link profile will contain a few of these.

Once I had these 12 categories I literally categorized every single link to every #1 ranked web page that I tracked in the research.

That is when we started seeing correlations (more on that in a minute).

I then counted the total number of anchor texts in each category and divided that by the total number of backlinks.


That gave me the percentage that each anchor text was occurring in a link profile.

Let me give you a practical example of this.

A page in Website A has a total of 100 links. (note that I’m only looking at the links to a certain page)

I look at every single link and categorize it into 1 of the 12 anchor text categories I created.

Here is the breakdown of anchor text categories for Website A.

  • url – 16
  • page title – 22
  • keyword plus – 11
  • generic – 16
  • partial keyword – 5
  • brand – 9
  • brand plus keyword – 6
  • – 2
  • Home URL – 3
  • url with www’s – 0
  • no text – 0
  • keyword – 9

The above shows us how many links fell into each category.

I now take those numbers and divide the by the total number of backlinks to that page, in this case 100 (I did that on purpose for easy math).

Here is what the percentages look like sorted out in each of their 3 main groups.

  • Blended Anchors
    • page title – 22%
    • keyword plus – 11%
    • brand plus keyword – 6%
    • partial keyword – 5%
  • Exact Match Anchors
    • keyword – 9%
  • Natural Anchors
    • url – 16%
    • generic – 16%
    • brand – 9%
    • Home URL – 3%
    • – 2%
    • url with www’s – 0%
    • no text – 0%

As you can see from the list above the majority of the links in this case, have fallen into a few categories.

Now, this is obviously a hypothetical link profile but I did skew it toward what I really found in the data.

The truth is every single link profile is different.

Which is why I looked at so many and then took averages (more on that in the next section).

This allowed me to get an overall picture of what the most important categories were in link building.


The Actual Proper Anchor Text Distribution Based On Real Data

I am going to give you what the initial results are with the understanding that I am always doing more research so these could change and because Google rankings are fluid, so too will the distribution of anchor text be ever-changing.

After thousands of links in nearly every niche here are the total averages (updated March 2020):

  • Blended Anchors
    • page title – 17.54%
    • partial keyword – 7.14%
    • brand plus keyword – 7%*
    • keyword plus – 6.09%
  • Exact Match Anchors
    • keywords – 17.50%
  • Natural Anchors
    • full url – 21.75%
    • generic – 15.29%
    • brand – 5.57%
    • – 2.35%
    • no text – 1.54%
    • Home URL – .90%
    • url with www’s – .55%

*I didn’t start tracking this category until half way through the research so its percentage is based on only half of the data. This is also why the total amount is slightly over 100%.

NOTE: This data is for inner-pages of a website. These are not the percentages for homepage SEO which would be skewed sharply around brand and URL anchors.


Data-backed Link Maps

With this anchor text research I could create link maps that matched what Google was telling me was the most important types of links to build.

But because there was such a wide range of number of links and types of anchor texts across searches this also gave me the leeway to create very fluid link maps, in other words, I didn’t have to be rigid and stick to only one set of percentages when I created the link maps.

Adam, why not just use the same link map every time now that you know what works?

The answer is simple, of all of the link profiles that I looked at, and there were many, none of them were the same.

I mean to say that even though all of the websites ranked #1 for their respective search term, none of them had exactly the same amount of links with the same percentages in each category.

I think one of the reasons this is true is because every niche has its own set of competing websites and their level of SEO knowledge varies by industry.

So it is easier to rank a website in some industries than in others and thus link profiles can vary across categories.

There is also a major factor of brand authority with Google. Website’s with established brand authority will end up ranking for key phrases much quicker and with far fewer backlinks.

Also, some #1 ranked websites might have a terrible unnatural link profile but because all of the competition is worse they rank #1.

What we have done is take averages of a large quantity of link profiles and created many link maps that will match the averages of each anchor text type but that are unique in and of themselves.

Why not just look at the phrase you want to rank for and copy the #1 ranked guy’s link profile?

This would only be a viable strategy if you also got links from exactly the same websites as the #1 ranked site, and this of course would not look natural.

We know that link quality and relevance plays a big part in rankings (not just anchor text) and because it is highly unlikely that you would be able to get links from the exact same websites as the top guy, we look at overall averages across many search phrases and this gives us a more accurate picture of what Google prefers.

If I have learned anything it is that a good mix of link types really helps you get higher rankings.

Patterns can kill SEO efforts.



Takeaway #1 – The Page Title Anchor Text

The biggest revelation for me was how big of an impact the “page title” anchor text has on #1 ranked pages.

SEOJet page title

As I mentioned earlier this is more relevant with blog posts because people often link to blog posts by their title, and blog posts rank well because typically there is a lot of content there to support the links.

Notice how I said content supports the links and not the other way around?

From an SEO’s perspective, this is huge because it tells us that we can get lots of page title links that are keyword rich and there is no “unnatural link” penalty.

A Page Title Anchor Case Study

I was recently checking rankings for one of my blog posts and noticed that while I sat at #4 for the phrase “homepage SEO”, a new site I hadn’t seen before was ranked right above me in the #3 spot:

So using our Competitor Analysis feature in SEOJet (Competitor Lock) I ran the numbers to see what they were doing to rank ahead of me.

Here is what the side by side competitor analysis looked like:

SEO Competitor Analysis

As you can see from the side by side comparison that my page outperforms their page in every single category (more homepage links, more links to the ranking page, more content, better keyword density and a more natural backlink profile).

As I looked at these numbers I was stumped. Why was this page ranking above me?

Then I dug in more into the competitor analysis to look at the links this page has that SEOJet doesn’t have:

Of the ten backlinks that they have pointing to this page six of them have the page title as the anchor.


It is the ultimate natural way to target your key phrases.

You can even see from the gauges on the snapshot above that the page’s numbers are way off of what a typical #1 ranked page would have for a backlink profile. Now granted that page is not ranked #1, it ranks #3 but they was able to do it with just 12 links, half of them being page title anchors.

Sharing a great blog post by its title is 100% natural, and the big G is smart enough to pull from the title the key phrases that people search.

And apparently, Google loves these anchors.

Takeaway #2 – Exact Match Keyword Anchors

What was also extremely enlightening is seeing the role the “keywords” anchor plays in #1 ranked websites. I assumed I would see hardly any exact match anchor text links pointing to #1 ranked pages, but they ended up being the second highest category. There were a few outlier niches (SEO being the biggest culprit) where there was an inordinate amount of keyword anchors, but those sites targeted many keywords in their anchor.

The overall percentage for exact match keyword anchors was 19% for any one page but that was looking at all phrases a page was trying to rank for collectively. (A web page almost always is trying to target several key phrases)

When I looked at how often a single keyword showed up by itself in the anchor text it was below 3% of the time. So if you were trying to rank for the phrase “SEO link strategy”, only 3% of your links would have that exact phrase as the anchor text.


This supports what Google has been saying that it is more important to cover a topic in-depth than to target any one key phrase.

The algorithm is smart enough to give you credit for the key phrases that are embedded in the page and mixed into some of the anchors.

Again I just want to drive home the fact that I counted any anchor text that was an exact match phrase. For example, a page could have 10 different key phrases they were targeting, and they could have built 40 links that contained one of those 10 phrases. So one actual key phrase might show up as the anchor text 4 out of 40 times.

Again it goes to show you how low this number should actually be.

Takeaway #3 – Nofollow Links To #1 Ranked Pages

This one doesn’t show up in the results of the anchor text percentages but it was a very interesting takeaway.

As I was looking at every single one of these links I also looked at how many of the links for each website were nofollow vs dofollow.

What was truly surprising was that on average over 30% of the links for each website were nofollow. Some of the #1 ranked websites had over 90% nofollow links. It just goes to show you that although Google says they are not counting nofollow links in their algorithm, a natural link profile will have them.

Takeaway #4

Now that SEOJet is built we can do this research automatically and get up to the minute #1 ranked backlink data. It means the percentages and anchors we are giving you now are 100% accurate up to the minute.

One major thing we have noticed is that it is much more important to focus most of your link building on your homepage and build brand trust and let the on-page SEO do most of the heavy lifting on inner pages on your site.

That’s not to say you should stop building links to inner pages, but for every one link you build to any inner page you should probably build 2-4 links to your homepage.


How To Use This Knowledge

Now that I had real insight into what kind of links I needed to be building I knew exactly what strategy I should be using as I was building my links.

I went through this entire process so I could build more natural backlink profiles.

I used a spreadsheet to built out link maps and track the progress but too much of it was still manual, like trying to decide which anchor text to get next.

I needed a way to automatically create link maps so that I wouldn’t have to think when building links.

I went to work building SEOJet.

SEOJet is backlink management software that manages the process that I have been talking about here.

It builds you proven link maps based on the data from all of the #1 ranked websites we researched.

All you have to do is just go out and get the links it tells you to get.

There is no more guessing.

There’s no more praying to the search engine gods that your rankings will increase.

You literally just fill in the blanks and build a #1 ranked backlink profile.

Then you just sit back and watch as your rankings improve.

Here is what a typical link map looks like when it gets created:

Link map from SEOJet

The beauty of SEOJet is that it automatically creates the link maps for you, all you have to do is get backlinks based on what the link map tells you and then fill them in when they are published.

If you look at the map you can see that the links are color-coded. The purpose of the link map is to help keep your backlink profile looking as natural as possible. We show you exactly what your profile looks like using three gauges, one for each of the anchor text groups.

SEOJet link map gauges

Your goal is to get the needles in the blue ranges for all three groups.

So our link maps are also color coded this way. Any time you see a blue highlighted entry on the link map that is telling you that you need to get that backlink to help your percentages move to the blue ranges.

Otherwise, we gray out the links that will hurt your profile.

This is how the link maps are set up.

Tiered Backlinks

One of the lesser practiced SEO strategies is to build out tiered backlinks, or in other words, build links to your links.

Why do I link to links?

Something else I have found through much testing is that if I build links to links (link stacking), those Primary links seem to hold much more weight.

Essentially what I am doing is building up the authority and the relevance of some of the links that point to my website.

This allows me to climb the rankings faster and with less links.

The majority of the backlinks will be Primary and link directly to the page you are trying to optimize.

The 2nd, 3rd, and 4th Level links are there to build the power of the Primary Links.

I call this tiered linking although I’m not the first person to use that term.


Case Studies

So the real question is do link maps actually work?



After gathering all of that data it wouldn’t be of much use if we couldn’t apply it to our link building efforts to improve in Google.

In order to show you how well these link maps work I’ll show you a couple of examples, but believe me there are many more.

As you can imagine, when something is working really well people are hesitant to let their competitors know what they are doing.

Case Study – Top 3 Rankings With A Brand New Website In Less Than A Year

The first is from another website I personally own called Guest Post Tracker.

Keep in mind the website is less than 1 year old as of writing this article.

The link map I’m going to show you was for my “list of guest blogging sites” page found at

The key phrases I am targeting on that page are:

  • guest posting sites
  • guest blogging sites
  • guest post sites
  • blogs that accept guest posts
  • guest posting

Let me show you what my link map for this page looks like inside of the members area of SEOJet:

SEOJet link map

The link map essentially gives me about 25-35 links that I need to acquire to build out a link profile that is natural.

Here is an example of what one link will look like on the map:

SEO Jet link map single new

When you go to build backlinks for a page you would simply choose one of the empty Primary Links and look at the anchor text.

In this case it is “full url”. So then you would go out and get a link with the full url as the anchor text for the link.

Once the link is placed you would come back to the map and enter the link information.

Here is an example of a link that is published on the link map:

SEOJet link map single complete

This was a backlink with a “keyword plus” anchor which is why I chose to do the anchor containing the phrase “guest posting sites”.

I have literally just been following exactly what the link map is telling me to do.

Here is where the page ranks on Google for the key phrases I am targeting:

  • guest posting sites – top 3
  • guest blogging sites – top 3
  • guest post sites – top 3
  • blogs that accept guest posts – top 3
  • guest posting – top 10


The crazy thing is as you look back up at the link map, you will see a lot of pink left.

I am only about 60% done with the map. And if I don’t get the desired results after the map is completely filled up, with a click of a button I simply add more links to it and keep going, knowing that I’m building a killer link profile.

Here is the craziest part of this entire process.

If you look at each of the top 6 websites that rank for “guest blogging sites” you will be amazed at how many backlinks each of the websites have pointing to their pages compared to Guest Post Tracker.

Here are the top 6 websites with their respective number of links pointing to that particular page:

  • – 178 links
  • – 79 links
  • – 8 links
  • – 124 links
  • – 73 links
  • – 648 links

What? 8 links?

How is that possible? How did I get to the top 3 spot with just 8 links? (Note: Since publishing this research I have since built more links to this page)

top 3 rankings with just 8 links - SEO Jet

This is why having a link building plan in place before you start building backlinks is so important.

From the beginning I have been building the type of links that I know Google wants to see. I guarantee that none of my competitors did that. They just got a ton of links and rose to the top.

Note: Guest Post Tracker is all about guest posting and two of those top 6 websites actually link to my home page and so I think that plays a part in why I can get to the top 3 with so few links. But this shows you why building a link profile based on proven stats is so important.

This is the power of SEOJet’s link maps.

The point is I am always building a hyper-organic link profile and this causes my rankings to continue to rise.

I’m not guessing as I get links anymore, I’m following a plan.

And the plan is working.

Looking to supercharge your link building? Try a free trial of SEOJet for 14 days.

Related: The 3 Step Backlink Strategy That Works Like Magic With SEOJet


  1. Chris

    Very informative blog, Adam. I liked the way you explained the twelve different anchor link categories. This really helped to clarify the entire process. I also enjoyed looking through your case studies. The link maps look great. I’ll be looking forward to reading your next post.

    • Adam White

      Chris, thanks for the comment. Yeah categorizing every anchor text really was a big breakthrough for me.

      • Jeff Stewart

        Adam, I am thinking of using your system for one of my websites but was wondering how your system works if I have had professional link building in the past. Do I build on what I have or start over? I would think the specifics would have to be looked at before making a customized plan. Would appreciate you reaching out to me via the info below.

        • Adam White

          Hey Jeff, looking forward to our demo but so that others can see the answer to this question: The software looks at what you have done for past link building and then creates a roadmap for all of your future links. So whether you have done a ton of link building or are just starting it will get you on the right path.

  2. BMD

    Wow…really interesting and a lot to take in. I’ve read through a couple times, and will read again later. Like you, I am more aware of how important the page title anchor text is. I really liked how the percentage ranking of the occurances of anchor links in the profile. I will be reading through the link mapping later when I have the chance.

    • Adam White

      BMD, yeah it is a ton of information but hopefully it will get you on the right path to building a link profile that flies to the top of Google. It has been a major breakthrough for me.

  3. Dana

    Hi Adam,

    You sure put a lot into this, and I appreciate it.

    Yes, it’s easy to think that all you need to do is create some great content and that’ll be enough to draw traffic. As you clearly demonstrate, it’s far more involved.

    People like me find all of this so technical – and challenging. Your screenshots and detailed specifications are helpful, even though this is something I’ll have to go back over again and again (and save for future reference).

    I’ll make sure to let my friends know about this – and you. This could help a lot of website/ blog owners.

    • Adam White

      Dana, thanks for the comment. I do realize this research is more helpful for people who are actively doing SEO and backlink building, but when you put a link building plan in place before you even start the process makes all the difference in the world.

    • umer

      Yes nice article I inspired of it great content and best way to generate backlinks but kindly explain single anchor text also plzzz. I will wait for it.

      • Adam White

        Umer, Im assuming you mean a single word anchor text. We rarely saw those in our research so I recommend that you only use a single word anchor if it is your brand or if its something like “here”.

  4. Doug Thibault

    Amazing Article Adam.

    I signed up for SEOJet with you and absolutely love it. I am recommending to all of my friends and associates to use for their SEO and Link Building Strategies.

    I am definitely looking forward to seeing how the software evolves and hope to be a part of that process.

    Keep this awesome content coming.


    • Adam White

      Doug, thanks for being an early adopter. Shows how smart you are. 🙂 Seriously though, it’s great to get input from users like you to make the software as good as it can be. Keep the feedback coming.

  5. Bryan Holladay

    Such a great blog post about backlinks and how to properly rank. It is rare that a software or professional is willing to share this much info. Thanks so much for the helpful content, we look forward to using SEOJet on our brands.

    • Adam White

      Bryan, I’m excited to see how it improves your rankings. Thanks again for trusting SEOJet.

  6. Rachael Mills

    This is really informative and in-depth, I am surprised you can share this much in a blog post. I will introduce your blog to a couple of friends. Keep up the good work.

    • Adam White

      Awesome Rachael, thanks for sharing the post!

  7. Deep kakasiya

    Really very deep info thanks

    • Adam White

      Deep, no problem. Im glad you enjoyed it.

  8. Chad Fonger

    I just signed up for SEOJet and I can’t wait to see the results. This is the best anchor text category breakdown I’ve ever seen. I’m going to start using these categories for my own tracking spreadsheets. The Home URL and were ahh-ha moments for me. I do this all the time on my own sites but it never realized it until now. Adam, thanks for the insightful post!

    • Adam White

      Chad that is great to hear. I’m glad you are enjoying the software. Let me know how it turns out.

  9. evgens

    nicen unden postenerun

  10. Jayme

    Great article, thank you for taking the time to share your research and findings. Thanks!

    • Adam White

      Jayme, I’m glad you found the research helpful. It’s nice to know exactly what we should be doing as we build backlinks.

  11. Shraddha Gupta

    This could help a lot of website/ blog owners.

    • Adam White

      Shraddha, if website owners use this strategy of link building I truly believe they will be shocked at how much more effective it is than the traditional shotgun approach to building links.

  12. Irfan

    You’ve written an eBook which is absolutely free for individuals like me who is always learning from people like you. The best one “Anchor Text Distribution Based On Real Data” very deep research you have done which is phenomenal. Great work! Thank you so much!

    • Adam White

      Irfan, thanks for the compliments and best of luck with your link building.

  13. Paul

    Great work !… i’ll probably signup soon…please add me to your email list.,

    • Adam White

      Paul, sounds like a plan.

  14. James

    Adam this is a game changer, I just signed up and waiting for the invite. But I have question, how does the software compliment for link that a not showing in ahref, seems like that is the basis of the case study. Thank you

    • Adam White

      James, if you know of links that dont show in Ahrefs then you just enter them into the link map manually. That way SEOJet can accurately track them.

  15. Yasser Moosa

    Hi Adam, thank you for sharing. I just tried to download the link map from you optin section and I was taken to a 404 error page. Just thought I’d let you know. Will be checking out SEO jet now. It’s so nice to see that there are still UNselfish marketers out there! 🙂

    • Adam White

      Yasser, thanks for the heads up and Im glad you enjoyed the article.

  16. Shara

    Good one. You have not only explained the single anchor text, but you have also explained the 12 different categories with which most backlinks are generated. Very well explained.

    But how important is to have single anchor text as the inbound and outbound link. Will there be any difference in ranking improvement?

    • Adam White

      Shara, with backlinks you want to have a wide variety of anchors for your inbound links. Outbound links dont have to be monitored closely like inbound links do.

  17. Pravin

    The author looks experienced and knowledgeable. I loved reading the blog and gained a lot of valuable information for my work. I shall surely apply the things that I learned from this blog into my work. I thank Adam White for the info!

    • Adam White

      Pravin, you are welcome. I’m glad it helped you.

  18. Rahul Ghundiyal

    Excellent one Adam! Is internal linking works now. I knew this strategy but was not using because it might be risky.

    Also one more question to add is pbn link building good or not?

    Waiting for your reply


    • Adam White

      Rahul, I always try to avoid the spammy pbn links as much as possible but there are some blogs out there that are really good where you can guest post.

  19. shreelatha

    Good post, this is a good way to make good backlink but i remember the queality of post.
    Remember to insert H1 H2 and H3 tag with many subtitles and bold word
    Remember to insert main image and minimum two image in post
    This in this way you will have a post like more to google and ranking will be better.

    • Adam White

      Shreelatha, thanks for the comment.

  20. Madhushalini

    As per my knowledge Yahoo Directory is not exist now but you mention your 92nd point to Get listed in top paid Directories like the Yahoo Directory and linked this with another site.

    Is it as important as Yahoo directory was.

    Please reply. Thnx

    • Adam White

      Madhushalini, you must be thinking of a blog post on a different blog because this post never talked about paid directories.

  21. saman

    that was great article thx

    • Adam White

      Saman, I’m glad it was helpful for you.

  22. Merve Alaçatı

    that was a great article thx

  23. Jonathon

    Very rapidly this website will be famous amid
    all blog users, due to it’s fastidious content

    • Adam White

      Jonathon, thanks for the kind words.

  24. Romano Law

    Hey Adam,

    I’m enjoying using SEOJet. Had another quick question for you.

    I know that regional qualifiers are typically a No-No in backlink profiles. What do you do when many of your titles and URLs include a regional qualifier (such as, in my case) Oregon?

    • Adam White

      Michael, good question. I assume you’re referring to when you need to use the page title anchor. You will probably be OK in that one scenario including the regional qualifier.

  25. Yatin

    Hi Adam,

    I’m A Newbie, Thanks For Such A Great Information. You Help Me A Lot. Thank You Very Much.

    • Adam White

      Yatin, thanks for the comment. Im glad you have found it useful.

  26. Rayhan Islam

    Fantastic link building tutorial. Thanks a lot for sharing.

    • Adam White

      Rayhan, Im glad you found it useful.

  27. Rendra

    Hello Adam.. As beginner , I learn about building backlink from your idea. I ‘ll try practizing your guidance soon. I hope God will give more benefit to your life, thank you Adam

    • Adam White

      Rendra, thanks for the kind words. Best of luck in your link building.

  28. Ezi Noa

    Hey I came here from MBT blog and now I understand why your article was recommended. I have learnt so much here that I cant thank you enough. Please write more such tutorials on link building and share with us similar tools that we may use to further improve our SERPs ranking.

    • Adam White

      Ezi, welcome to SEOJet blog. Im glad you decided to check us out. I hope our SEO content helps you rise in Google.

  29. Umer Prince

    What a worthy article about backlink building,

    Just amazing, I have no words to say 😉


    • Adam White

      Umer, thanks for the kind words. Best of luck with your SEO.

  30. Rahul Tyagi

    Hi Adam,

    I was looking for the way to make quality backlinks and these tips were so helpful every little information was convered. I was just wondring does edu site links really makes a big diffrence or they are just same as others.

    • Adam White

      Rahul, .edu backlinks still do have value but I have been able to be very successful without ever getting any edu links so they definitely aren’t necessary.

  31. Gaddam Gnaneshwar

    Adam White, Thank you for this amazing information!
    Really great tips for link building process.

    • Adam White

      Gaddam, you’re welcome. Let me know how it goes.

  32. akaash

    very helpful post keep up the good work

  33. Eric Choi

    Hello! Adam
    I am Korean.
    I looked up a lot of articles about backlinks.
    I am interested in your writing among them.
    But I can not speak English and there is a limit to the translation.
    Can you help me with SEOJet?

    • Adam White

      Eric, sure what would you like help with?

  34. Hemal doshi

    Nice post. Love this post. Keep it up.

  35. Kenneth Baruch

    @Adam, great post, kinda following your blog right now. There’s a lot to learn. I do have a few questions though:

    1) What are the preferred link velocity for new sites and aged sites? Like how many links done IN A MONTH for a brand new site or an aged site. I know they’re different, but what is your stand on this?

    2) The link map you were talking, is it purely for guest posts only? Or do you recommend those other safe linking methods like Press releases (which are mostly branded or naked URL), Social Network profiles, Manual Blog commenting (which can either be person’s name or brand name), Broken Link Building, AS PART of the link map?

    3) So, if for example, the site I am targetting has like loads and loads of blog posts and pages, how does backlinking strategy works on this? OR should I just focus on the homepage first?

    4) At what point can you say that your brand is already trusted by Google?

    • Adam White

      Kenneth, great questions.

      1) When I started I was building around 9-12 guest post links a month. Some of those were tiered links though so you can see that it really wasn’t that many. That was a personal choice, I think you can safely go faster than that but most of the links when you start should be branded links hitting your homepage.

      2) The link maps are for any type of link but let me give you my opinion on some of the link types you mentioned. I’m not a fan of press release links because they disappear quickly so I dont put them in the link maps. I don’t include social profile links because those are too easy to get and so I don’t believe they hold any weight. I think manual blog commenting is totally worthless for SEO. Its only value is any click through you might get from it. Broken link building is good though. My prefered method is guest posting.

      3) I would choose 5-12 power pages (including your homepage) and focus building most of your links to those pages. Make the content amazing and do at least 2000 words on each post. The rest of the posts you can internally link to if you are trying to get them to rank. Definitely focus most of your links to your homepage.

      4) When you are ranking in the top 5 for many phrases you know Google trusts you. But even then you need to work to maintain that trust.

      Hope this helps.

  36. Kenneth Baruch

    So it is safe to assume that link velocity would be highly irrelevant (regardless if it’s new or aged domain) so long as you’re doing it in a “branded” way.

    Perhaps I am going to try guest posts + citations + social signals combo, on my new site. It’s not aged per se, just bought it within this month, but let me try a new approach here. My original plan though is to build 4-6 backlinks per month.

    So many people are preaching about link diversity — like getting all sorts and all kinds of backlinks from different sources — and none of them are actually doing any good at all.

    Also, these guest posts passing juice to power pages which are linking to the target money page, it does seem like a reverse silo method.

    • Adam White

      Kenneth, yeah you should have a diverse link profile but SEOJet helps you do it in a way that matches what Google actually says is a diverse backlink profile. The power page passing value to the rest of the site has been working really well.

  37. Brian Dean

    Awesome post, Adam. The anchor text distribution stats are really interesting. It’s funny how they mirror what “natural” anchor text looks like… probably because that’s exactly what it represents!

    • Adam White

      Brian, you’re absolutely right. I put Backlinko into SEOJet and your site fell right into these percentages.

  38. bernard

    Excellent and awesome post. It is very useful and handy for us

    • Adam White

      Bernard, Im glad you found the link building strategy helpful.

  39. Hp Sangha

    Awesome anchor text technique, sometimes I am confused wich anchor text using for my website, but this guide is really helpful Thanks Adam

    • Adam White

      Sangha, Im glad the anchor text guide was helpful for you.

  40. George

    Great article!

    But you don’t spend 1 dime on AdWords, Facebook, etc, something that will NOT bring your site to Top 100.

    • Adam White

      George, yeah sometimes I do some FB ads but I spend most of my time on SEO.

  41. Sarah

    Wow! In the end I got a web site from where I can truly
    get useful SEO anchor text information and make real progress with it.

    • Adam White

      Sarah, Im glad the anchor text research was helpful to you.

  42. rohit aggarwal

    thanks for the information

    • Adam White

      Rohit, you’re welcome.

  43. cristopher

    Hi there!
    Thank you for the useful ideas.In my personal opinion guest post on sites like WSJ,Silicon Republic or Blogr can bring a lots of benefits to your name as a writer and boost up your onilne presence.
    With Respect: Cristopher

    • Adam White

      Cristopher, they can definitely help with credibility for sure. From an SEO perspective they are just one piece of the link building puzzle.

  44. Mohit Rawal

    Thanks for sharing your thoughts. Anchor text % matters a lot specially if you are going to rank with EMD, I usually use 50% to homepage with atleast 25% naked url and remaining 25% using other variations.


    • Adam White

      Mohit, thats definitely a safer strategy than most use. Thanks for the comment.

    • Adam White

      No problem Iswanto.

  45. Hector

    Great post.

    • Adam White

      Hector, thanks for the comment. Im glad you liked the post.

  46. David lincoln

    i think Broken Link Building is one of the easiest and effective link building strategies on the planet.

    Because you add value to someone’s website or blog by notifying them about the broken link.

    Not only that, you are offering a good replacement (Your content) for the dead link.

    • Adam White

      David, broken link building is a great way to get good quality links, although this post isn’t really about how to get links but more the proper way to build links.

  47. Web Shiny

    Thank you for the awesome ideas on backlinks, one must read before making links.
    Thanks for sharing an awesome article

    • Adam White

      Web, yeah it is a smart move to have a strategy in place before you start building backlinks.

  48. rajesh arora

    Thanks for useful information about Anchor text and link building

    • Adam White

      Rajesh, you are welcome. I hope it helps you get better results with Google.

  49. Brista Torris

    This is great and informative article for seo purpose. But i have a question i’m creating backlinks on my site but they are not getting crawled in google, how can i get the links crawled..

    • Adam White

      Brista, if you build backlinks from blogs that have organic traffic they will get indexed much quicker.

  50. Chloe

    Your guide is amazing. I’ve learned a lot and will apply to my site. I want to ask 1 question: I often use phrases like “learn here”, or “click here” as anchor texts when asking people to go click on the link and go to another article. It’s because I couldn’t find any better choices. Do you have any recommendations to avoid this?

    • Adam White

      Chloe, I wouldn’t worry too much about using those anchor texts. Google knows you are not trying to do it for ranking purposes so it wont hurt you.

  51. Guve

    This is a great post on how to build backlinks the right way. Thanks for everything.

    • Adam White

      Guve, let me know how it works for your website. Having a strategic plan when you build backlinks can make all the difference.

  52. Pam

    I just read your whole post and all i can say is this is the best backlinks guide i read till now.

    • Adam White

      Pam, thanks for the kind words.

  53. Darren Williams

    This article was a bit lengthy for me to take on, but this is a great way of doing backlinks.

    • Adam White

      Hey Darren, yeah power pages tend to be lengthy but its a necessary thing in the SEO niche.

  54. John Thomas

    I feel kinda ashamed at myself that I never knew the term “Anchor text” until now, and I’ve been trying to study SEO for a few years! I think for my little niche site, the Keyword Plus is what’s helping it rank. I make sure to include very popular keyword search phrases in the title of every post.

    What are your thoughts on including very popular search phrases in the domain name? Like just having the domain itself being the search phrase? I recently did a website with this, having to do with custom pet socks, and I have been getting hits, but they are from yahoo, bing and duckduckgo. I didn’t even know people really still used these! I’m waiting to get ranked in Google! But I probably need more content.

    • Adam White

      John, I think that having one of your key phrases as part of your domain name can actually be really advantageous. Im not a fan of doing exact match domains anymore though.

    • Rakesh

      Thanks for this step by step guide for backlinks.

  55. Christian Alcantara

    Such an in-depth analysis and explanation about anchor texts, what a great read, I’ve only started in my blogs and I mostly get low SEO analysis scores, I will try to incorporate this next time.

    • Adam White

      Christian, yeah its a smart link strategy to spread your anchors like this.

  56. Rooswati

    How do you choose the right anchor text? Do you have any solution for this?

  57. Andrew

    Ahhh good… Pretty goood!!

    • Adam White

      Thanks Andrew!

  58. Fathan

    very detailed and complete discussion. I was very lucky to get to this post, when I was looking for strategies to spread keywords in the backlink layer strategy. It turns out you made a post that thoroughly discussed it, along with a very easy example for me to apply. Greetings my respect to you Adam, I think you should be a judge in the SEO competition … thank you very useful post … I really appreciate this

    • Adam White

      Fathan, thanks for the kind words. Not sure which SEO competition you are referring to but if there was one I’m sure being a judge would be a blast.

  59. Erland Ramdhani

    Hi, nice article! What backlink checker tool do you use?

    • Adam White

      Erland, personally I connect my Ahrefs account to SEOJet to pull in all of the backlink data.

      • Emmanuel

        The video is one of the funniest I have come along on a an SEO post. Very funny and creative.

        Thanks for the information and humor.

        Manny – Online Business Consulting Llc

  60. Neha

    Great sharing. Very depth article on link building strategy .

    I often use branded anchor text for link building as my most of the clients are doctors.

    • Adam White

      Hey Neha, that is a smart move. Branded anchors are super important.

  61. Desmond Yeo

    Hi Adam

    Great article which I’ve learned lots from.

    How does your data account for authority sites ranking for KWs with little to no backlinks?

    What should the appropriate anchor text ratio be if we plan to try and outrank them?

    • Adam White

      Hey Desmond, thanks for the great question and frankly Im shocked that more people dont ask this. This is exactly why we look at the backlinks to a page, the content length and homepage backlinks when looking at top 10 data. The reason we look at homepage backlinks is that tells us how much brand trust a page has. The more brand trust the easier it is to rank other pages with little to no backlinks, especially when that page has great content. You can read more about that in our post about anchor text ratios.

  62. Bhargav Bavarva

    Adam, Its really informative…. anchor text categories, the whole process and specially very very curious when seen that only 8 links got better results while rest of competitors are having way more than this number…Thanks

    • Adam White

      Hey Bhargav, yeah its surprising what you can do with the right anchor text distribution.

  63. Thomas

    Hi Adam. In “A Page Title Anchor Case Study” you show an example of a competitor page that ranks better than your page even though your page is 100% compliant with SEOJet and the competitor page is completely off. Did you rejig SEOJet based on that takeaway? Or would you say the number one ranking advice is to use the page title as anchor text?

    • Adam White

      Hey Thomas, thanks for the question. The takeaway from that was that every key phrase is going to have a unique set of proper anchor text ratios so for me it was looking at who was ranking ahead of me and building my anchor text profile around that instead of the average #1 ranked anchor text ratio across all niches. Inside of SEOJet you can choose whichever option you want to copy.

  64. Grant

    Thanks, Adam, really enjoyed your email series and this article.

    Google has stated a number of times that they have been devaluing guest post links for years and that they’re unnatural.

    I’m curious about your take on this.

    • Adam White

      Grant, yeah Google says things all the time to stop spammers from manipulating the results. The truth of the matter is I have been able to get many rankings using only guest posts. When you do legitimate guest posts on real sites that have their own rankings and traffic, those links pass SEO value. What Google is trying to stop is the PBN stuff or spun content guest posts that add no value to the internet.


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