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Did you know that there are more than 1.1 billion websites currently active on the internet? When it comes to growing your website and making it successful, it might seem like an impossible task to compete with so many other websites, especially considering that many of those websites are already so large and established. Does this mean that your growing website has no chance of being a success?
Not at all! By utilizing SEO tactics such as backlinks and by having a bit of patience, you’ll find that growing your website isn’t impossible at all. But what is SEO exactly, and how do backlinks work?
How can SEO make the difference between your website being a big success or a big flop? Keep reading and learn more about how SEO and backlinking strategies can work to grow your website fast.
What Is SEO Exactly?
SEO is short for search engine optimization. It has everything to do with how certain search engines like Google find various websites on the internet. Many people who don’t know much about SEO tend to think that it is too complicated to learn and, as a consequence, their websites won’t grow in the slightest.
This is because without using SEO for your website, search engines won’t be able to find or promote your website, and, as a result, people won’t be able to find it. Not using SEO is not much different than burying your website alive. But when you do use SEO, you’ll find that search engines will be able to see the content you’re putting out, and, as long as the content is optimized, traffic will flow into your website.
The foundation of SEO has to do with keywords and linking strategies. Keywords are nothing more than a word or series of words that people might search for when looking up information on the internet. For example, “red lipstick” is a very popular keyword.
When you type this keyword into Google, you will find that Google will provide you with millions of search results. These search results will all be trying to sell products or provide information regarding this keyword. However, if there are so many results for this particular keyword, why are there so few results on the first page of Google?
What makes a website end up on Google’s first page compared to the 30th page? As it turns out, using a popular keyword isn’t enough to bring thousands of viewers over to your website.
What You Need to Know
Instead, when choosing keywords, you will have to do a lot of research when it comes to keyword popularity, competition, and more.
This, along with backlinking, can make a big difference when it comes to optimizing your website for SEO. Less popular keywords and keywords that are less competitive are best for newer websites. This is because you will have more of a chance of standing out from the crowd when you use less competitive and more niche keywords.
Once you figure out how to choose the right keywords, you will find that search engines will be able to find your content more easily. Beyond that, more people will be able to find your content, and, as a result, your traffic will increase. But keywords alone won’t make your website successful, although they can certainly help.
There are a few other SEO tactics that you will need to utilize, and one of the first you should try involves using backlinks. There are many backlink options to choose from, and once you find the right ones for your website, your site will really start to take off.
What Are Backlinks Exactly?
When it comes to linking strategies, there is no way you can avoid including backlinks. There are two types of links in the world of SEO that you should be aware of internal links and external links. Internal links are those that link your content to more of your own content.
What is the point of this link, you may ask? Internal links can be quite helpful when making sure that there is a connection between different portions of your website’s content. By linking your content in this way, you can create a sort of spider web.
This linking strategy will show search engines that all of your content is connected. That way, once your website starts to grow, all of it should start to grow in a relatively balanced way. If you don’t link your content together, some pieces of content might skyrocket in popularity while others remain quite obscure.
But what about external links? External links are simply links that connect your website with a page from another website. You might be wondering what the point is of having a link that directs traffic from your website to another.
Won’t this cause you to lose traffic in the long run?
While it might sound counterintuitive, using external links, also known as backlinks, can be very beneficial for your website in a variety of ways. The only problem is that getting backlinks in the first place can be a bit tricky, especially if you’ve never done it before.
It is even harder to get high-quality backlinks which are the most important if you care about the success of your website. However, nothing is impossible when you put your mind to it. All you have to do is search around on the internet and look for websites that might agree to backlinks.
When looking for backlinks, you will want to look for websites that are somewhat similar to yours. That way, the links on your content will be related to whatever your content might cover. After all, it wouldn’t make much sense to link a website about makeup to a website bout gardening equipment.
Doing this also wouldn’t help your website’s popularity or reliability very much. Once you find some good backlinks, you’ll find that your website’s success will steadily increase. But what makes backlinks so beneficial for your website in the first place?
Understanding the Benefits of Backlinks
When it comes to using a backlink, the first thing you should know is that backlinks, in general, increase a website’s credibility. What does credibility have to do with your website, you might ask? If search engines such as Google don’t think that your website is very credible, they’re not going to promote it.
As a result, no one will ever be able to see your website and enjoy the content it has to offer. Of course, this is the last thing you want when you’re trying to grow your website. Credibility is important for websites because if a website isn’t credible, it might not be reliable or trustworthy either, and, furthermore, it might not be a safe website to display for those searching for information on the internet.
This is often the case with low-quality websites. Of course, your website is not likely to be low-quality, but search engines might think it is if you don’t have any backlinks. The more backlinks you have throughout your website, the better because search engines will find your content to be much more credible.
All About Backlinks
In a way, you can think of backlinks as “votes” for your website. The more votes you have, the more informative and reliable your website will be. In simple terms, your website will be better if it has more backlinks.
Backlinks can also help your website rank better on Google. Ranking has to do with where your website ends up on a search engine’s search results. For example, a website that ranks very well will end up on Google’s first page, while a website that ranks poorly will end up on the 30th page or worse.
Ranking is important because very few people ever bother to explore pages beyond the first page. This is due to the fact that the first page already has most of the information that the average person would be searching for. By having more backlinks to your content, search engines will put your website at a much higher rank.
Using high-quality backlinks to large and established websites will provide you with the best results. It’s best not to use low-quality backlinks since they can actually damage your website’s reputation.
Everything You Need to Know About Backlinks
When it comes to the world of SEO, backlinks are indispensable. Backlinks involve linking your website with another, preferably larger, website. By doing this, search engines will see that your website is credible and trustworthy.
As a result, search engines will improve the rank of your website and more people will be able to see your content. Book a call for a free strategy session and to learn more.