Everyone who does SEO professionally has “their way of doing it” but what we’ve discovered at SEOJet is an effective link building methodology backed by hard data. This method can help any type of website to boost its ranking regardless of industry or size.
SEOJet isn’t based on our opinion of what works. Our team gained this knowledge and experience by optimizing over 300 websites over 15 years. We’ve also incorporated some of the top SEO research from well-respected experts like Brian Dean or Nathan Gotch.
Understanding that we have something transformative to offer clients, we created this guide to show how SEOJet can be used for link building. This is the most important part of SEO, regardless of what other “pros” try to tell you.
Before diving fully into our methodology, there are a few things we’re going to assume about you and your website.
First Assumption: When you build links, you focus on getting backlinks from relevant websites that are in good standing with Google and will totally stay away from PBN’s (private blog networks).
Second Assumption: You understand how important link building is and you make it the main focus of your SEO efforts.
Third Assumption: You understand that in order to build a natural link profile, you can’t just build links to your home page. You must build links to other pages in your site as well.
Is it safe to say we’re describing you in these three assumptions? If so, that’s fantastic and keep scrolling.
Now that we’re on the same page, let’s get started.
The purpose of a homepage is to establish your brand and build trust with Google or customers.
When doing SEO for a homepage, 95% of backlinks should be branded or use some form of URL as the anchor text. For example, https://seojet.net or SEOJet.net. You want to create a branded presence online.
Our team will rarely get any links with key phrases in the anchor unless there is a key phrase in the brand name like the “SEO” in SEOJet. Your high-performing key phrases should be used on any SEO power pages instead.
Links to your home page can be useful but you’ll want to spread the love. Don’t spend all of your time trying to rank the home page.
An easy way to avoid doing this is by following the link maps provided to you by SEOJet. They will guide you in building a link profile with the right percentages to appear natural and trustworthy to Google.
Now you’re probably wondering: what the heck is a power page? Keep reading and you’ll find out.
Think of power pages like the epicenter of your SEO work. You should put a lot of time and effort into them. Select your best, most in-depth content (2,000 words or more) for the power page. It should be a topic visitors are more likely to read or share. Here is a great example of a power page:
Start building as many links as you can to this content once it’s posted to your power page. Actively start to get links through software, agencies, or direct outreach to other sites.
Of course, avoid spammy links at all costs because they can actually damage your rankings.
This is another situation where SEOJet link maps can help guide you through the process. Our software studies what the top ranking sites are doing and builds you a natural-looking link profile that can get you on the first page of Google with fewer links than your competition.
All you have to do is follow your link map and you’ll be amazed as the rankings increase. It will even give you recommendations for what anchor text to use.
As you build backlinks to your power pages their SEO value increases. You can pass that value to other pages on your site.
You do this by internal linking to other pages on your site from the content of your power pages. This works best for smaller pages where it doesn’t make sense to have a ton of content but where you are targeting important key phrases (product pages).
For example, a realtor in Orlando might have an SEO power page about how to sell 20 houses a month like clockwork. In that article, they link out to a couple of the smaller Orlando suburb city pages on their website to rank for those phrases. These smaller pages are sub-pages.
Sub-pages are important pages in your website when you’re targeting specific key phrases but it doesn’t make sense to have a ton of content on the page. The best examples of sub-pages are those that target services in a specific city (“lawn care services in Anaheim”).
None of the competing websites will have a lot of links pointing to their city pages so you don’t want to build a ton of links to them either.
For these sub-pages, we build out smaller link maps and stack the links so each link has a ton of value but still looks natural.
Ultimately, we use the SEO power pages to pass SEO value to these sub-pages by linking to the smaller pages from the content on the power page.
Something else that has worked wonders for getting into the top 10 results with fewer links is link stacking. This is done when a website builds backlinks to other backlinks that point back to their site. The purpose of this is to boost the power of the tier 1 links. Check it out below:
Not only does this super-charge links, but it also protects a website from Google updates. They each look extremely natural so they won’t be red-flagged.
The link maps we build you in SEOJet automatically guide you through backlink stacking.
Social Signals & Comments
The next level of boosting the value of every link is to send social signals and blog comments to those pages that have your links.
One of the easiest ways to get indexed quickly is by sending social signals to a page. This means a few people share the page on Facebook or Twitter. Not only does this boost traffic but it shows Google your site is real and not a private blog network (PBN).
You can also go to Fiverr and pay someone there to send social signals to the page, although you have to be careful with that because many of the services send too many signals. Often it doesn’t look natural. A few social shares will be sufficient.
Another thing you should do is leave at least 1 comment under the blog post if it allows comments. This is to show the website has actual people visiting it. Then the link will have a better chance of being counted. No one knows for sure if Google uses this as a signal but we’ve found it helps.
How Often To Get Links Using SEOJet
Set a goal for yourself to get several links to your power pages and home pages each month. These are your most important pages.
Keep in mind that links often come in naturally, especially to home pages. This is wonderful when it happens and means you don’t have to be as proactive that month.
Don’t let more than 30 days pass without getting a link to the most important power pages. On the other hand, don’t link to them every day like clockwork. Switch things up.
The point is to randomize when links show up. Some months you may get 2-3 links to a power page in a month, others could be as many as 10. The speed of the link building doesn’t matter as long as the page has awesome content and the links are coming from legitimate websites.
The great thing about power pages is that if you have created some awesome content you can build a ton of links to those pages and your rankings will continue to climb, especially if the link profile follows the SEOJet link maps.
Build links to your sub-pages every now and again. A good time to do this is if you haven’t seen their rankings move in a while.
You do need to be careful on how many links you build to sub-pages because depending on your niche, it could appear unnatural.
Filling out 1 link map for a sub-page over the course of 1-2 years is fast enough. Let the link value come from the power pages.
Where To Get Links?
If you have the resources to write articles for guest posts, then check out Guest Post Tracker. GPT is a huge curated list of guest blogging sites where you can submit to get links.
If you don’t have the time or the staff to do the blogger outreach yourself you can use companies like HOTH’s Guest Post Service who will do the outreach for you. They will do outreach on blogs that are DA 10 to about DA 50. DA stands for domain authority.
If you want to pay someone to do outreach for you for really high-end links, then check out Audiencebloom or find someone on People Per Hour.
Here are some frequently asked questions with answers.
Do I have to manually enter all links I get into SEOJet?
Yes. Because every link has to be manually categorized, this has to become a manual process. This is the most important thing you can do for SEO and a hands-on approach is how it should be.
Do I have to complete a link map to get top 10 rankings?
No. In fact often times you will get to page 1 long before a link map is completed, but you still want to continue working on the map so your rankings keep moving up or stay at the top.
How long will it take for me to get a webpage to the top 10 of Google?
This really depends on a lot of factors, like how many links you start with, how good the links are you build to the page, and how good the content on the page is. There are other factors but you could see rankings move up in a month or two or it could take up to 6-12 months.
What if halfway through a link map I still don’t see results, do I stick with it?
Yes, trust the link map. It is built from research on thousands of links pointing to #1 ranked pages. Make sure your links are from relevant websites and the websites have a good mix of domain authority.
Now get out there and start building amazing #1 ranked link profiles.