importance of content marketing

Marketing is arguably the most essential part of business because it helps you grow and bring in new audiences and customers.

Today, close to 70% of web traffic comes about due to search engine queries. This means that you need to master search engine optimization (SEO) in order to gain traction for both a local and global audience.

Content is king today when it comes to SEO for several reasons. So what are the advantages of mastering content marketing? We’d be happy to explain.

Here’s what you should know about the importance of content marketing.

SEO Content Provides Visibility and Engagement

It’s important to embrace content marketing because it grows your traffic and visibility.

When you’d like to explore your search engine optimization (SEO) efforts, it’s important that you do so in the most organic way possible. Few things are more organic than creating content that hits all the right notes.

One of the biggest hindrances of marketing is that people are resistant to it when it’s overt. Content provides immediate value so that people don’t necessarily feel like they’re being marketed to.

You’ll be able to create comment sections on your content that allow for plenty of engagement. This continues the conversation with your followers in a meaningful way.

Content Creation Builds Long-Term Followers

Keep in mind that content is a long-term play. Building a huge catalog of content will give you the chance to bring back repeated viewers.

When people love your blog, they’re far more likely to check back for your content on a regular basis. A YouTube channel will give you a large follower base of people who trust what you do and want to share your content with others.

This will build positive user behavior and brand trust that gives you a return on investment (ROI) for years to come. Even if followers don’t immediately make purchases with you, many will eventually open their wallets.

Your Website Rank Will Soar in Google

Upward of $80 billion has been invested into SEO strategies in the United States in recent years.

Website ranking is a critical part of the SEO process because it helps you maximize your brand visibility. The higher you can rank on relevant Search Engine Results Pages (SERP), the easier it’ll be for you to capture the attention to the public as a whole.

This works for businesses with both a global presence and those trying to capitalize on local SEO rankings. When your website ranks this highly, it’s less likely to be static, and will give you more of an opportunity to engage with customers that are looking for what you offer.

Using Content in SEO Helps With Keyword Strength

Keywords are where your SEO projects are made or broken. You can get ranked for keywords that fit your business, brand, and industry.

Content provides you the best opportunity to incorporate keywords in a manner that is both organic and effective. Search engines will pick up on your content thanks to these keywords, though readers won’t be distracted or put off by them as long as you use them in an equitable and effective manner.

As a rule of thumb, you’ll want to conduct some keyword research so that you can aggressively use them to help your ranking. From there, you can break down primary and secondary keyword options, and then use them in a way that is effective.

For instance, brands that regularly publish blog content will likely want to include the primary keyword in the title, meta description, the first 100 words of content, an H1 header, and in the conclusion of the piece.

They will also incorporate several secondary keywords judiciously throughout the content. As long as these strategies are carried out in ways that are organic and effective, you can expect your content to serve as the SEO gift that keeps on giving.

It Will Help Your Link Building Strategy

Content is also one of the best ways to build backlinks in your website.

When you have backlinks posted in your content, it helps with the Domain Authority (DA) and Page Authority (PA) of your website, in addition to making your site more likely to rank highly. It’s important to use a mixture of multiple internal and external links.

By taking the time to write long-form, thoughtful content, your links will make the piece more authoritative, while also giving you better SEO results. Consider using well-researched links to cite statistics or other facts.

It’s helpful to link them to other important pages in your website, in addition to other trustworthy, high-ranking websites.

More than 40% of experts in the field of SEO say that link building is the hardest part of this form of marketing. When you figure out the most effective ways to incorporate your links, it becomes easier for you to improve your traffic and make your website more effective as a whole.

Making Content Can Help You Break Into New Markets and Avenues

Content is also a useful way to expand the scope and reach of your company. For instance, a cannabidiol (CBD) company trying to get into Delta 8 can begin publishing more informational posts on the topic.

This trains your followers to understand more about this information and will give you the chance to create a customer base. Being able to hit different segments of your industry will improve your profit margins and help you scale your business in whatever way suits you.

Your Company Will Get Better Conversions and Sales

Simply put, content is a valuable way to turn followers into conversions. For instance, your posts can include a call to action at the end that points people toward different products and services that you’re pushing.

This is particularly helpful when you have a new discount or promotion that you’re working on. A well-thought-out content campaign can serve as the lead-up to the product release and will prep your consumers on everything that they need to know.

You can use content to help take pre-orders or to gauge interest in new products and services that you intend to roll out. It’s important to embrace this because these conversions will grow your profit margins and help your company increase its revenue quarter by quarter.

There Are Several Types of Content You Will Appreciate

Content marketing is helpful for SEO because there are several types that you can embrace. In addition to blog content, you may want to incorporate e-books, podcasts, video content, storytelling visuals, and several other forms of content.

By trying out different formats, you can pinpoint different demographics or customer segments that you’d like to hit. For instance, you may figure out that your older consumers prefer your e-books, while younger audiences with disposable income may prefer to take advantage of courses.

This diversifies your web presence and will help you with all aspects of SEO.

Publishing Content Is Excellent for Mobile

Content strategies are also helpful for brands trying to capitalize on mobile SEO. This is critical since 97% of people in the United States currently own a cell phone.

Most people today access the web on their smartphones more frequently than they log onto computers. For your marketing to work, you need to be aware of this shift and have your SEO campaigns reflect that.

Always design and create your content with mobile in mind, and you’ll be able to hit the mark with any audience that you’re trying to reach. Expect SEO to become increasingly mobile-reliant, so that your efforts toward mobile optimization will only keep paying off for you.

It’s a Cost-Effective Form of Marketing

Finally, keep in mind that content marketing is also one of the more cost-effective methods. It doesn’t necessarily take a lot of heavy-lifting but will get you the biggest return on investment (ROI).

You can start as small as you need to and scale your way up as your content campaign begins to take off. This pays off whether you decide to handle your own content marketing campaigns or hire a professional that can do it for you.

Embrace the Power and Importance of Content Marketing

The tips above are helpful when you’re looking to understand the importance of content marketing. Since content is a cornerstone of SEO, let the tips above build a strong foundation.

We’re happy to assist you when you’re interested in getting into content marketing.

SEOJet can masterfully address all of your search engine optimization needs. Take the time to contact us via the web so you can learn some strategies that work.