Statistics show that the #1 spot in a Google search receives an average click-through rate of 32%. This is a phenomenal rate and a lot of exposure. If you can get your site to rank first in relevant searches, you’ve hit the traffic jackpot. However, securing a top-ranking position in the SERPS is no easy feat. Currently, Google uses over 200 factors to rank websites. Gone are the days of simply putting up a blog and watching the traffic roll in. Which is one reason why you need SEO tracking software.
SEO rank tracking software takes the guesswork out of SEO, saves you time, money, and more. If you aren’t using SEO tracking software, you’re missing out on traffic and opportunities to rank higher than the competition.
Curious to know whether SEO tracking software is worth the money? Keep reading to find out how SEO tracking software can catapult your SEO results.
What Is SEO Tracking?
Before we get into the benefits of SEO tracking software, let’s first define SEO tracking and why it’s so important.
SEO tracking is the practice of measuring the progress and performance of an SEO campaign.
Tracking progresses is absolutely vital in SEO. If you don’t track results, how will you know if your SEO strategy is doing anything?
SEO tracking shows you what’s working, what’s not, and where you can make adjustments to improve your ranking.
Some of the things SEO experts monitor when tracking results are:
- Backlink growth
- Organic traffic numbers
- Keyword rankings
- Bounce rates
- Domain authority
Most SEOs use analytics tools to track these metrics. Some, however, also leverage SEO tracking software. Good SEO tracking software not only delivers you the metrics you need, but it can also analyze these metrics and tell you exactly what to do to improve them.
SEO Tracking Software Can Save You Time
One of the big benefits of SEO tracking software is it can save you vast amounts of time. Analyzing SEO metrics and figuring out how to improve them can be very time-consuming.
SEO tracking software takes the leg work out of SEO monitoring. For instance, if you use SEOJet tracking software, it will automatically track all of your backlinks to ensure they are still live.
If you had to do this manually, it would eat up huge amounts of time. Whether you are a business owner, or an SEO or marketing expert, your time is valuable.
The time you spend manually checking elements of your SEO takes away from time you could be spending on core, revenue-generating activities that move the needle.
SEO Rank Tracking Software Let’s You in on What Your Competitors Are Doing
Another impactful benefit of SEO rank tracking software is it lets you effortlessly “spy” on competitors. Competitor research is a vital, but very time-consuming part of SEO.
If you’re trying to rank for industry-related searches, it’s imperative that you find out how you can top your competition. To do so, you need to get an inside glimpse of what keywords they are ranking for, their page authority, their backlinks, and more.
Once you know these details, you can implement and improve on them for your own site, and thereby rank higher than your competitors in search.
There’s just one problem. Regular analytics tools will help you understand what’s going on in your own SEO, but they are limited when it comes to competitor SEO analysis.
This is where SEO rank tracking software can be game-changing. Instead of having to cobble together info on your competitors, you can let a tool like SEOJet instantly generate competitor analysis for you. It will also snipe competitor backlinks for you and tell you exactly what you need to do to beat your competitors’ ranking across their top ten pages.
SEO Keyword Tracking Software Provides Better Results Than Manual Tracking
Besides saving you time and giving you unique insight into your competitors’ SEO, SEO tracking software also gives you better, more accurate results than manual tracking.
For example, with keyword tracking software you can track how your site is ranking for specific keywords on a daily basis. If you are implementing SEO changes, your keyword ranking can be quite volatile in the beginning, jumping up and down on a daily basis.
If you manually check how well your site is ranking for a specific keyword, the results might be skewed, depending on what day you look.
With SEO keyword tracking software you can get a clear overview, and see how rankings fluctuate over time.
SEO tracking software will also alert you if a backlink or other element is actually hurting your rankings rather than helping it.
SEO Tracking Software Eliminates Guesswork
One of the most challenging parts of SEO is it can involve a lot of guesswork.
If you have a good knowledge of SEO, you’ll have an informed idea of what measures to implement in your SEO strategy. But even then, good SEO has always been a matter of trial and error.
You try one thing, only to find it doesn’t produce the results you expected. You tweak things, make improvements, test, and continue optimizing.
And this can happen whether you’re an SEO pro or not. Stats show that while 75% of digital marketers use content to specifically generate links, 28% report having campaigns that generated not even one link.
With SEOJet tracking software, you never have to guess what your next step should be. SEOJet will tell you how to rise above the competition in search, what anchor text to use, and more. It will even generate an organized plan for your backlinks, tell you the right anchor text ratios and suggest the best linking opportunities.
If you don’t use an SEO tracking software solution like SEOJet, you will need to make a lot of shots in the dark.
SEO Tracking Software Can Save You Money
Another substantial benefit of SEO tracking software is it can save you money. Have you ever put money or time into creating a guest post to gain a good backlink, only to be disappointed in the results?
Or perhaps you’ve developed an entire SEO campaign based on a certain set of keywords, and realized afterward that you inadvertently triggered keyword cannibalization on your site?
If you are armed with SEO tracking software, you can maximize the time and money you put into SEO. For example, with SEOJet, you’ll know from the get-go what anchor text to use in guest posts for best results, as well as which sites will get you the most “link juice.”
If you have been tracking how your site ranks for specific keywords, you can nip things like keyword cannibalization in the bud.
Like we said above, SEO tracking software can also save you incredible amounts of time. If time is money for you, then SEO tracking software can also “save” you money by helping you make better use of your time.
It Can Also Directly Drive More Revenue for Your Business
Besides saving you money and maximizing your SEO efforts, SEO tracking software can also be a direct driver of increased revenue.
If you are selling something through your site, your ultimate goal is sales. It doesn’t matter how much traffic your site gets, if visitors aren’t buying anything you won’t see an impact on your revenue.
Keyword tracking software can help you analyze why certain pages aren’t converting, and what you can do to fix this. It can also show you where you are losing site visitors.
Once you know which pages convert the best, and why, you can use this data to find more opportunities for triggering conversions. A good SEO software tracker will also tell you what you need to advance pages’ rankings in search.
Moving a page just one spot up in search results can increase its click-through rate by 30.8%.
If you take a page that has a high conversion rate and bump it up a spot or two in search, you could almost double your conversion rate on it, and with that, your revenue.
Are You Looking for the Best SEO Tracking Software Solution?
SEO tracking software can show you exactly how to beat your competition in searches, build the right backlinks, and more. SEO rank tracking software can also save you a lot of time and SEO-related expenses trying strategies out until something sticks.
However, to truly experience these advantages you need to use the right SEO tracking software.
SEOJet will help you build backlinks by providing a proven plan, give you insight into competitor SEO strategies, and get Google to recognize you as a legitimate business that deserves to be on page one.
Curious to see how SEOJet works? Book a free demo with us today!