SEO Client Management Software: What to Look For

The amount of organic traffic is continuously growing and has reached up to 53% in 2022. Compared to only 15% coming from paid traffic. From those numbers alone you can see just how important it is to invest in strategies to help your site bring in more organic traffic, such as SEO tactics.

The problem with SEO though is that it not only takes time to work for your site and your client’s sites, but it’s also extremely time-consuming. Manually working on monthly SEO tactics takes hours upon hours to perform.

There is good news though, through SEO client management software, you can not only cut that time down but also make performing those SEO tactics much easier for yourself and your team! Which is what we’re going to discuss today. What to look for in your SEO management software.

Let’s dive right in!

What Is SEO Client Management Software

Before we get into discussing what to look for, let’s quickly go over what SEO client management software is. In short, it’s software that helps you manage and automate your SEO tasks and deliverables. Automating these processes will help save you time so that you can focus on other areas of your business.

Not only that, but it usually means providing you with more data, reporting, and analytics for your SEO campaigns. Which is critical to running any successful SEO campaign.

What to Look for When Choosing an SEO Client Management Software

Now that we’ve gone over what SEO client management software is, let’s discuss what to look for when choosing the right software for your needs.

1) SEO Audit Tool

The first thing you should look for is an SEO audit tool. This tool will help you analyze your website to see where there are any potential areas of improvement in your SEO. This is going to be the basic standard tool that you need in order to perform any type of SEO task.

It helps you analyze your website, typically with an audit tool you’ll be able to find and see things such as:

  • Rank checker
  • Which pages are ranking for which keywords
  • If you have any issues with your URLs
  • Website errors such as 4xx errors
  • If any of your pages are being blocked from search engines

The list goes on and on but you get the idea. This is important because it allows you to fix any errors and optimize your site so that you can rank higher in the search engines. Without knowing the “health” of your websites, you won’t be able to fix potential errors and search engines will see that!

Lastly, you’ll also be able to use it to analyze your client’s competitors and see what they’re doing with their SEO as well. Which is going to help you build out your SEO strategies. 

2) Workflow Automation

On average, companies can expect to spend anywhere between 12 and 104 hours per week working on their SEO campaigns. Obviously, this number greatly ranges based on a number of things such as company budget, the size of your website, how fast you want to grow, ext. But as you can see, a lot of time is spent performing your SEO every month.

One of the main benefits of having SEO client management software is that it can automate a lot of these processes for you. Automating tasks such as analyzing your website, implementing changes, tracking progress and keyword rankings, sending out monthly reports, and more.

A CRM that can manage all your contacts and interactions with them, as well as automated email marketing campaigns, will make you more productive by saving time. All you’ll have to do is come up with strategies.

This will help free up time so that you can focus on other areas of your business while still being able to effectively manage your SEO campaigns.

3) Easy to Use

You want to make sure that the software you’re choosing has an easy-to-use interface. You don’t want to be spending hours trying to figure out how to use the software. The last thing you want is for your team to get frustrated with it.

Make sure that it’s something that’s intuitive and easy to use from the get-go. A lot of times, software companies will offer free trials so that you can test out the software and see if it’s a good fit for you before committing to anything. If they have that, take advantage of that!

When selecting the proper SEO campaign management software, you can look at a few different things to consider its user-friendly interface and if it will actually help you be more productive. The following are some of the things to look for in assessing usability:

  • How quickly and easily can someone learn to use it
  • How effective are the features
  • Does it provide a quick and easy workflow process
  • Is it engaging and pleasant to use

Looking at these questions can help you find out if it’s the right software for your team.

4) Backlink Building

One of the most important SEO tactics is backlink building. The truth about backlinks is that in order for your website to rank higher, you need to have links from high-quality websites. It’s important to note the “high-quality” websites part. Links from weak, spammy, or unrelated websites are useless for your SEO.

If anything the wrong type of backlinks can even hurt your own SEO rankings. You don’t want to associate your site with a low-quality site. Remember quality over quantity.

Backlink building is something that can be very time-consuming and it’s important to have software that can help you with this.

A lot of times, the software will come with features such as link prospecting and link tracking. These are going to be very helpful in helping you build quailty backlinks as well as keeping track of your progress. Properly managing backlinks is going to be key to any successful SEO campaign.

Make sure to find a software service that includes not only backlink management but also guest blog posting services and content syndication. The amount of time and effort put into backlinks is overwhelming, finding the right SEO client management software with these types of services is going to make things move quicker and easier.

5) Lead Generation

The goal of SEO is to bring traffic to your website and turn that traffic into leads. While backlinks and content are important, if you’re not able to generate SEO leads from the traffic, then it’s all for nothing.

Your software should have features such as lead capture forms and call-to-actions that help you turn traffic into SEO leads. If it doesn’t have this capability built-in, then you’re going to need to find other ways to generate leads from your SEO efforts.

It’s important that you track your progress when it comes to lead generation so that you can assess what’s working and what’s not. You want to make sure that you’re getting a good return on investment for your SEO tools.

This is a basic building block for any SEO agency, so if you want to start using good SEO client management software, find one with lead tools.

6) Outreach Tools

Outreach is important for two reasons. The first reason is that it helps you with discovery. You need to be able to find the right blogs and publications to pitch your content and links to.

The second reason is that outreach helps with workflows. You need to be able to track your progress and make sure that you’re following up in a timely manner.

Identifying those blogs, and publications and then pitching content and links for your websites are also going to be time-consuming. So finding software that can help you with that process is going to be critical.

7) Accuracy & Innovation

As with anything, you want to make sure that your software is accurate. The last thing you want is to use software that’s going to give you inaccurate data. SEO is led by data, so having the correct information can be the difference between ranking a site on the first page of SERPS and not ranking at all.

When it comes to accuracy, you also want to make sure that the software is always up-to-date with the latest algorithm changes. Google makes changes to its algorithms every day and your software should be able to keep up.

The other thing to consider is innovation. You want to find software that’s always on the cutting edge and find new ways to help you with your SEO efforts.

If a software service isn’t innovating, then it’s going to become outdated quickly and you’re going to be stuck using something that’s not as effective.

These are just a few of the things that you should look for when choosing SEO client management software. Remember, your choice of software is going to play a big role in the success of your SEO campaigns, so choose wisely!

Finding the Right SEO Client Management Software

SEO client management software is a critical tool for any business looking to improve their client’s SEO. It’s important that you find the right software with the features that are going to help you achieve your business goals.

Look for project management software for SEO that includes auditing tools, lead generation tools, outreach tools, accuracy, and innovation. With the right software, you’ll be able to drive traffic to your website, and your client’s websites.

If you’re looking for the best SEO tools, head over to SEO Jet! We provide high-quality guest posts on real blogs with real traffic all with huge discounts for our members.