SEO Case Study: How Sproutbox Increased Their Client Successes While Saving Time + Money

Sproutbox, a small but growing digital marketing agency in Portland, Oregon, found itself facing a significant operational challenge as its client base expanded. The agency specializes in Local SEO, a service that requires a strong focus on building quality backlinks to enhance the online visibility of its clients. However, the manual process of finding and securing backlinks was becoming increasingly burdensome as their business grew.

What Could Sproutbox Accomplish If They Had More Time? 

The challenge of managing link building was not just about time; it directly impacted Sproutbox’s ability to scale its business and maintain the high standards of service it was known for. As the agency grew, the founder and his small team found that way too much time was being consumed by the labor-intensive task of link building. This left less time for other critical activities, such as content creation, client strategy meetings, and the optimization of other SEO factors like technical SEO and local citations.

The manual nature of the link-building process also introduced inconsistencies. Even with free DIY tools like the Backlink Checker and Keyword Planner, running an agency manually is labor-intensive and difficult to scale. Without a streamlined system, it was difficult to ensure that every client received the same level of attention and quality in their SEO efforts. This inconsistency risked diminishing client satisfaction and potentially jeopardizing long-term relationships.

Moreover, the lack of a scalable link-building solution hindered Sproutbox’s growth. The agency had to be cautious about taking on new clients, knowing that the additional workload might stretch their resources too thin. This bottleneck meant that the agency could not fully capitalize on the growing demand for Local SEO services in their region, potentially leaving revenue on the table.

Overall, the problem was significant because it threatened Sproutbox’s ability to deliver consistent, high-quality results to its clients and limited its potential to grow. The agency needed a solution that could automate and streamline the link-building process, allowing them to focus on scaling their business and enhancing other aspects of their SEO services.

Finding the RIGHT Solutions

To overcome these challenges, Sproutbox turned to SEOJet+ Managed Services with a hands-off approach monitored and managed by highly skilled SEOJet experts. In this case, Sproutbox was partnered with Adam, one of our coolest gurus. Adam was able to integrate seamlessly with Sproutbox’s existing workflow, addressing their need for efficient and scalable link-building services. Here’s a breakdown of some of the ways that SEOJet+ was leveraged to help get Sproutbox streamlined for excellent backlinking results:

1. Automated Link-Building Plans
   SEOJet+ offers automated link-building plans that are tailored to the specific needs of each client. These plans are based on a comprehensive analysis of the client’s website, competitors, and industry trends. For Sproutbox, this meant that SEOJet+ could create customized link-building strategies that targeted the most relevant and high-authority sites, reducing the time and effort required to identify and secure quality backlinks.
2. Competitor Analysis
   One of the standout features of SEOJet+ is its competitor analysis tool. This feature allowed Sproutbox to identify link gaps and authority deficits by analyzing the backlink profiles of competitors. By understanding where competitors were gaining their backlinks, Sproutbox could strategically target similar opportunities, ensuring that their clients remained competitive in local search rankings.
3. High-Quality Backlink Acquisition
   SEOJet+ is known for its focus on acquiring high-quality backlinks from reputable sources. The platform’s database includes a vast network of sites that have been vetted for their authority and relevance, ensuring that every link built contributes positively to the client’s SEO performance. This was crucial for Sproutbox, as maintaining the quality of backlinks was a top priority for their clients’ success.
4. Integrated Reporting and Analytics
   Another critical feature of SEOJet+ is its integrated reporting and analytics dashboard. This tool provided Sproutbox with real-time insights into the progress of their link-building campaigns, allowing them to track key metrics such as Domain Rating (DR), organic traffic, and keyword rankings. This transparency was important for Sproutbox, as it allowed them to demonstrate the value of their services to clients and make data-driven adjustments to their strategies.
5. Scalability and Time Efficiency
   Perhaps the most significant benefit of SEOJet+ for Sproutbox was its ability to scale link-building efforts without a corresponding increase in workload. With SEOJet+ handling the heavy lifting of link acquisition and strategy development, Sproutbox was able to onboard new clients and expand their services without stretching their resources too thin. This scalability was essential for the agency’s growth and long-term success.

Earning Long-term Loyalty

Given their previous experiences with manual link building, Sproutbox was initially skeptical about whether an automated platform like SEOJet+ could deliver the same level of quality and precision. However, the trial period on Sproutbox’s own website quickly dispelled these doubts. The ease of use, combined with the measurable improvements in SEO performance, convinced Sproutbox of the platform’s value. After just one month, they decided to fully onboard their clients onto SEOJet+, marking the beginning of a successful partnership.

Quantitative Outcomes

The implementation of SEOJet+ resulted in significant and measurable improvements across all active campaigns managed by Sproutbox. Notably, there were substantial increases in both website traffic and Domain Rating (DR) for each client’s site. The automated link-building plans provided by SEOJet+ not only increased the volume of backlinks but also improved their quality, leading to better search engine rankings and, ultimately, more organic traffic for Sproutbox’s clients.