13 Tips for Effective Link Management
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As a content creator, you need to know the ins and outs of creating compelling and engaging content paired with effective link building strategies. Those that don’t are doomed to fall into the chasms of content voids. This can be a costly mistake in both time and monetary resources.
An estimated 46% of businesses spend as much as $10,000 on their website’s SEO link building. Despite this, they may still not have an effective link building strategy. But there are easier ways to have effective link management you can rely on.
If you’re looking for better link management options out there, this guide can help you. In it, you’ll find 13 great tips to make your link management easy and effective. Keep reading below to discover more information.
1. Don’t Underestimate Strategic Guest Blogging
Guest blogging is still a highly vital medium for link building when done correctly. Around 60% of blog writers will write between 1 to 5 guest posts per month.
The end goal isn’t just to post a basic guest post on a niche site and hope that this will create the proper link building back to your website. Proper link management relies on using strategy to make the content relevant to the site you’re posting on.
You must also create guest post content that adds value to that site and establishes authority. Using compelling yet unique content that is relevant to your site and the third-party site is the best form of link management. It reflects well on your site as an authority on the topic and creates a quality backlink that search engines like Google will respect.
This will also provide your website with high-quality leads, increased website traffic, and higher search ranking results.
2. Utilize Social Media for Effective Link Management
Social media can be a fountain of engagement. It can also assist you with more effective link management. With social media, you have a vast market of demographics available across a wide array of interest areas to tap into amongst over 270 million users.
Knowing which social media platforms best serve your targeted audience is the first place to start. From there, create and share branded content to reach out to potential consumers who may not be aware of your brand. They will share this content with their followers with your site’s link, which can boost your link profile.
If you have content hosted on third-party sites, your authoritative backlinking will increase your site’s visibility. The links for your most popular content will be shared over and over again across the extensive landscape of social media platforms and followers.
3. Examine Your Competitors’ Backlinks
You may be wondering how your competitors are gaining the winning edge to rank higher than you in Google search result rankings. You may think the best way to sneak a peek at your competitors’ links is to browse their content to see the links they use, but there’s a better way.
Use a link management software like SEOJet to find the backlinks of your competitors. Simply input the competitor’s domain address into the search bar. Click Search to instantly view the results under the backlinks box. Then, scroll down to view all of the sites linking to your competitor’s site.
This will help you determine your own link management strategies. You’ll be able to see what links work and what don’t. Knowing this information will allow you to fine-tune your site’s link management as a result.
4. Determine How to Replicate Your Competitors’ Link Management Strategies
Once you have seen the backlinks from your competitor’s websites, you need to figure out how you can make this work to your own advantage. This does not mean merely copying their links into your own content. You need to determine how they got these links.
Links can be obtained from methods like guest posting. They can also be acquired as a result of a paid placement or through outreach and networking. Effective link management requires you to obtain organic links from Google to establish yourself as an industry leader.
Remember, you want to replicate their success, but not duplicate their exact links. The end goal is not to have a link for link copy and paste. This won’t help you rank organically and can even cause Google to penalize you for duplicate content.
5. Keep Track of Your Used Backlinks
Tracking the status of your backlinks is an important part of effective link management. You need to know how those backlinks are performing. If they’re performing well, let them be, but if they’re not, you need to focus on further link building.
Backlinks could fluctuate for a number of different reasons. A site’s owner could remove your backlink from their page without you knowing. That site could also no longer be in use, rendering that backlink useless.
If you don’t know what backlinks you have used or the number of backlinks your site currently uses, you can use the SEOJet software trick for your own website. Just input your website’s domain name into the search box to search. Then click on the Backlinks box to view the graph detailing your own lost and gained backlinks.
6. Search For Ways to Use Link Insertion
If you’re trying to find other ways to use link building without creating original content, there is another method you may not have thought of before. You can use link building by searching for opportunities to insert your links to already existing content that is relevant to your brand.
For example, you can search for mentions of your website or brand on another website. If you find any unlinked mentions pertaining to your brand, contact the site owner. Ask them if they would add a link for your website or a particular product or brand you sell.
It’s one of the best link building options because it’s an effective way to help boost your link management with existing content. You don’t have to create new content, and you also don’t have to spend any money to accomplish this goal.
7. Search For Broken Links on Other Sites
Searching for broken links is another link management strategy you can use that requires no cost or content creation. It is also simple enough to do. The chances of other sites having broken links are very good since this is a fairly common occurrence.
Broken links can negatively impact a site’s visitor experience as well as its SEO ranking. Websites need to fix these errors so that their sites look professional and run as they should. Reaching out to these sites with broken links can work to your advantage.
If the broken link is for a similar product or service relating to your website, offer the site master your site’s link as a replacement for the broken one. You’ll build up a symbiotic relationship with a fellow website owner and you’ll get a quality backlink in the process.
8. Create Your Own Infographic
Infographics are pieces of information, data, or collective knowledge contained within graphic imagery. A 2021 study found that infographics were the third most used media content type. Its format of data combined with visual content makes it easy to share on multiple platforms.
Individuals are more likely to link back to a well-designed infographic. This is especially true if it is informative enough to stand out from other infographic pieces. You should include a custom URL and an embed code or watermark on the page where it is hosted to make your infographic more linkable.
Including infographics as a part of your link management helps you expand the content your website hosts. It gives your website richer search results because it uses the image search function as well as the SEO keyword search to rank higher.
9. List Your Website on Online Directories
You need to steer clear of low-quality directories. They won’t get you the results you need. It won’t even be worth your time and effort.
You’ll want to focus on directory sites that have a high DA or domain authority. Some examples of high domain authority directory sites are Yelp, Yahoo! Directory, and Business.com.
All you have to do to get listed with these directories is to create a profile. Once you’ve created your profile, list your website URL with a description of your site. Be sure to list your site under a relevant business category.
Online directories can work hand in hand with link management since they use effective SEO link building strategies. Online directories can help increase your link popularity while improving your SERP ranking, and it helps drive traffic to your site.
10. Optimize Your Site Content for SEO
If you rely heavily on content creation as the driving force behind your website, then make sure you have the best possible content available. Good ranking content is worth its weight in gold for link building and link management, especially in the era of SEO optimization. Use keyword-enriched titles, images, and videos, and make sure that it is informative and easy to read.
Good content will receive shares and backlinks to it that can bolster your ranking in search engine result pages. If you’re not sure what kind of content to create, look at the content on your competitors’ websites. You will be able to see which topics are the most popular and the most relevant to your industry.
11. Build Up a Relationship with Fellow Bloggers
The competition may be fierce out there in your business’s industry, but that doesn’t mean you can’t also build up a sort of camaraderie over time with other bloggers. Find bloggers within your niche and share their content on social media or leave positive comments on their posts.
You can also reach out and ask them if you can have a link in exchange for something of value they can put on their site. This could be anything from a video, infographic, or a guest post.
Having a symbiotic relationship with other bloggers will boost both of your sites. You’ll always have compelling content to share and can use this method in your link management options for link building.
12. Focus on the Quality of Links Over the Quantity of Links
The previous approach to link building used to just involve bombarding posts with a slew of links. It was once thought that the more backlinks your content had, the better the ranking it would receive in search results. While that may have worked in some areas with more high-quality links in play, it is a frowned-upon approach now.
But modern link management has a different focus. It relies on using only high-quality backlinks from trusted and vetted sources. It also focuses on making your content high-quality enough that it creates a trusted natural backlink to your site.
You’re linking to high-quality content to propel your site up the search rankings. While at the same time, in the case of guest posting, you’re also creating high-quality content that others will want to link to.
13. Use SEOJet Software for Link Management
There is an easier way to do your link management strategies. You no longer need to hassle with time-consuming link building on your own. SEOJet link management software makes it easy to do your link management right.
Track and monitor your backlinks through the software interface. See which ones are performing well and which ones aren’t. If a backlink disappears, SEOJet will send out a warning.
You can also see a deep dive into every Top 10 competitor’s backlinks with our Competitor Lock feature. Or view your own JetRank scoring for each page graded on a scale of 1-100 to find the health and strength of your pages. SEOJet even lists, organizes, and ranks thousands of potential link partners for you with an Engage Score.
SEOJet Link Management Software takes the guesswork out of effective link management, so all you’ll get is quality results you can rely on.
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