How to Optimize Your Content for SEO

Did you know that 90.63 percent of online content gets no views? This is because nine in ten people don’t go past the first page of Google’s results after making a query. As a growing business, online traffic is essential for getting customers and generating interest. This means that you need to optimize content for SEO and ensure that it rises in Google’s rankings.

Read on to learn how you can boost your page traffic and convert clicks to sales.

On-Page SEO Strategies

Search engine optimization (SEO) is a general term that refers to manipulating web content to make your page more appealing to Google’s bots.

These bots, called search engine crawlers (or spiders), index the pages on the web and rank them in order of relevance. If your SEO strategy is successful, Google crawlers will see your site as relevant, high-quality, and value-driven.

On-page SEO is a core component of any digital marketing strategy. It happens when you manipulate facets of your own website to make it appealing to Google crawlers. It has nothing to do with other areas of the web- you’re just building your page up.

Some of these strategies include:

  • Keyword optimization
  • Internal linking
  • HTML alteration
  • Multimedia content
  • SSL/HTTPS
  • URL structure
  • Title tags
  • Meta descriptions

The most important on-page strategies for beginners are keyword research and internal linking.

Keyword Research

Keyword research refers to finding the terms, phrases, and queries that direct people to your website. You can:

  • Brainstorm phrases related to your topic
  • Head over to a keyword research tool like SEMrush
  • Enter each potential keyword individually
  • Analyze the stats for each keyword and find those with the highest search volume (SV)
  • Choose the words with SVs over 100
  • See which of those keywords have low keyword difficulty (KD) so that you can realistically rank for them
  • Choose the ones that have both a >100 SV and a <80 KD

Once you find high-volume keywords that generate traffic, you can incorporate them into your blog posts. Google crawlers will then believe that these are the queries that your page is relevant to. This boosts your visibility and ensures that you connect with the right market.

Internal Linking

Internal linking is the practice of linking to other areas of your own website from blog posts and other informational pages (company information, contact forms, etc). The idea is to drive traffic within your webpage so that viewers explore more.

This keeps visitors on your site more so that they remain engaged. They’ll be more likely to make a purchase. Crawlers will also see that visitors stay on your site for a long time and believe it to be engaging.

Off-Page SEO Strategies

Off-page SEO is a component of optimization where you manipulate areas of the web other than your own website. This is in contrast with on-page SEO because you’re not altering anything on your own page. You’re manipulating the web at large.

If people are linking to you on other websites and you have a solid social media reputation, your services look amazing to both customers and crawlers. The goal is to make you look reputable in your target market.

Some off-page strategies include:

  • Local SEO
  • Social media traffic
  • Reviews that bolster your reputation
  • Domain authority
  • Traffic from PPC ads

Backlinks and guest posting are the most critical things for SEO newbies to understand.

Backlinks And Link Building

Backlinking is an off-page SEO strategy where you link to other relevant websites within your online content. These sites should never be your direct competitors but should still be related to your services. Think about other services that your audience might be interested in using alongside your solutions.

There are many awesome reasons that backlinking is important:

  • Drives traffic from your page to other areas of the web (showing that you’re connected with others)
  • Drives traffic to your social media of off-site reviews (if you choose to link to them)
  • Connects you to other reputable pages so that Google crawlers view you as equally reputable
  • Helps your customers to find other services that they might like (improving your brand image and user-friendliness)
  • Helps you establish relationships with other businesses, bolstering professional connections

You can also pay to have your page be made into a backlink on other sites. This is a process called “guest posting.”

Guest Posting

When you pay for a guest posting package, you get a link to your content incorporated in a related website’s blog post. Because these blogs generate real organic traffic, so will your webpage. People will naturally move from other pages onto yours and generate inbound traffic.

Guest post packages are also awesome because you’re paying for natural link placement. The anchor text will fit seamlessly into the blog post. Your backlink will be completely natural so that people feel comfortable clicking on it.

Creating Core Content

One of the most important facets of SEO goes beyond simple research. It entails creating quality content that people actually want to read and engage with. If your content is disinteresting to your target audience, they’re going to click away from your page quickly.

This means that consumers won’t take the time to learn more about your services and will instead head over to your competitor’s more interesting websites. It also means that Google crawlers will see a high bounce rate and push you down in SERPs.

Keep Content Relevant

Before writing any blog posts, it’s critical that you first identify your target market. People are all interested in different subjects. You want to capture the interest of the same people who will use your goods or services so that they stick around.

You’ll need to:

  • Analyze your current customer base and identify their core demographics (age, gender, location, occupation, and income)
  • Look at Google Analytics information to determine the search terms that drive traffic to your website
  • Track cookies to learn which pages lead to sales (and which lead to higher bounce rates)
  • Talk to pre-existing customers and get reviews
  • Track which products are the most and least popular (and consider what this means to your audience
  • Think about the personality and attitudes of your identified audience and create a buyer persona to market to

You can use this information to better understand the demographics, interests, likes, dislikes, and favorite products of your target audience.

This information lets you tailor your content to specific individuals. You can make those most likely to make purchases happy by curating content towards them. Specificity and personalization are key to a successful 2022 SEO strategy.

Prioritize Readability

Do you know the feeling of clicking an article and just seeing walls and walls of overwhelming text? We’ve all been there, and it’s safe to say that most of us clicked away.

Short paragraphs garner twice as much attention as longer ones. They take less time to process and are more skimmable. When generating SEO content, you should never have paragraphs over three sentences.

Another awesome way to make your text more readable is to incorporate bullet points. This makes sense because:

  • People can easily skim bulleted lists
  • Bullets tend to attract the eye of readers (as something that stands out in a longer blog post)
  • They’re fast to read and easy to process

Regardless of your distribution of short paragraphs and bulleted lists, you’re going to want to split longer articles up with multiple headers.

H2 headers let people know the subjects that will be discussed in each part of a post. H3 headers make the post even more readable by breaking it up further. Keep headers clear, concise, and relevant to the content.

Eliminate Fluff

Fluff, also known as filler, is content that isn’t essential to a blog post’s message. It’s content meant to fill up space or help you reach a minimum word count.

In short, it adds 0 value for the reader (and will likely irritate them because it wastes their time). Fluff content might include:

  • Long-winded transitions
  • Obvious information and common knowledge
  • Information that isn’t essential for understanding the content
  • Irrelevant information
  • Flowery text and purple prose

Fluff is also the enemy of brevity and leads to lower readability. Keep things short and sweet if you want to keep bounce rates low.

Don’t Keyword Stuff

As we discussed earlier, using keywords is critical for your on-page SEO strategy. However, too much of a good thing is a bad thing and can lead to a tarnished content marketing campaign.

When you incorporate keywords into an article too many times, it’s called ‘keyword stuffing.’ This happens when a writer or other content creator inserts keywords densely throughout the article in a calculated effort to get Google crawlers to index the page for those keywords.

Google penalizes you when crawlers pick up on this, which they will when they see the same phrases used dozens of times throughout the article. It will immediately throw you down in SERPs because your page looks like spam.

Additionally, site visitors are likely to get annoyed if they read the same phrase every few sentences. Content needs to stay fresh and engaging so that people don’t decide that it isn’t worth their time and mental energy.

Optimize Content For SEO ASAP

Boosting your website’s rankings in SERPs is the first step towards getting noticed. Now you know how you can get customers onto your webpage to learn what you’re all about. That means it’s time to get started.

We’re committed to ensuring that your website gains visibility and traffic. That’s why we’re excited to assist you with all facets of beginning to optimize content for SEO. Contact SEOJet’s experts to ask about our services and the content optimization packages that you can choose from.

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