Newsflash: Search engines can generate 300% more traffic for your website than social media.
What does this mean for you and your business? While social media and other tactics are an important part of your marketing efforts, nothing replaces a solid SEO strategy.
And if you know anything about SEO, you know that one crucial aspect is building a network of backlinks. Without trustworthy backlinks pointing to your site, it’s nearly impossible to rank well on Google, Yahoo, or Bing.
Of course, there’s a big difference between knowing these facts and creating a backlink strategy that really works. That’s why many business owners and marketing managers rely on backlink software to guide their efforts.
What do you think? Is SEO backlink building software worth the investment? Or can you achieve the same results from free SEO backlinks software?
We’ll answer these important questions and much more, so keep reading below.
Why Are Backlinks Important?
Google changes its algorithms 500-600 times per year. Most of these updates are minor and have a small impact (if any) on SEO. Even when there are major updates, though, one factor that remains consistently important is backlinks.
Think of backlinks as a digital version of “street credit” for your business. The more reputable websites mention your business, brand, and website, the more likely a search engine is to reward your website with a better rank.
In other words, backlinks make your site appear trustworthy. They signal to Google and other search engines that users could benefit by visiting your site. Over time, you can establish yourself as an authority in your niche and enjoy the reward of more traffic to your website.
Here are just a few of the many benefits of building backlinks:
- Better ranking in Google and other search engines
- Increased traffic to your website
- Improved brand recognition
- More credibility for your business
- Establish yourself as an industry expert
- More opportunities for sales
- Higher visibility and exposure
- Consistent, long-term referral traffic
- Lower website bounce rates
- Grow your professional network
- Opportunities for collaboration
Be honest: Can your business afford not to experience these benefits?
True, backlinks alone won’t magically land your site in the number one position in the SERPs. Combined with a solid SEO strategy, however, you’re sure to reap the rewards of your backlinking efforts.
Quality vs Quantity: Which Is More Valuable?
So here’s the million-dollar question. Which is more important when it comes to backlinks: the total number or the quality of the links?
While both factors are important, there are no hard and fast rules about having a certain number of backlinks. Landing on page one of SERPs involves a number of factors including:
- Homepage SEO
- Your website’s niche
- How niche-specific your site is
- How natural your backlink profile is
Understandably, some niches will be harder to rank for than others. You’ll need a lot more backlinks to rank well for a competitive niche like SEO or digital marketing than you would if you run a flower shop or a plumbing business.
On the other side of the coin, the quality of your backlinks also plays a role. If you have 1,000 spammy backlinks from poor-quality sites, it could actually hurt your ranking rather than improve it. A few backlinks from reputable sites with high domain authority will do a lot more for your SEO efforts.
This is especially true if you run a “your money or your life” (YMYL) site. This includes any sites that deal with medical, legal, or financial subjects. Google loves to see clean, high-quality backlinks here, ideally from .gov domains.
Why Should I Consider SEO Backlink Building Software?
By now, it’s clear that both the quality and quantity of your backlinks are vital. So then, what’s the best way to get those all-important backlinks?
Common backlink building techniques include:
- Doing competitor research
- Pitching & writing guest posts
- Establishing your expertise
We won’t go into detail here, as each of these topics could be in a dedicated article of their own. The takeaway is that building backlinks requires extensive knowledge of SEO and a major investment in time — two things you simply may not have.
This is where professional backlink software comes to the rescue. It combines your efforts into one easy-to-use software while removing all of the guesswork.
- How can you find out which strategies your competitors are using?
- How does each of your pages score compared to competitor pages?
- How can you decide who to reach out to as potential link partners?
- How can you generate, plan, and choose the best anchor texts?
- How can you find the best sites where you can publish guest posts?
- How can you determine the health of each of your pages and posts?
- How can you monitor, import, export, or disavow backlinks?
These are just a few examples of the solutions that backlink software provides. Rather than splitting your efforts in a dozen different directions, you can create and execute a solid strategy with just one software.
What Features Come With Backlink Building Software?
Now that you’re more familiar with the concept of backlink software, let’s talk numbers. Here’s a quick comparison of our three affordable pricing plans:
For $69/month, you get these features:
- Add up to five websites and unlimited users
- Target up to 100 keywords
- Get anchor text ratios for up to 20 pages
- Use keyword sniper for three projects per month
- Enjoy a 5% discount on extra guest posts
For $99/month, you get these features:
- Add up to 25 websites and unlimited users
- Target up to 600 keywords
- Get anchor text ratios for up to 100 pages
- Use keyword sniper for 10 projects per month
- Enjoy a 10% discount on extra guest posts
For $199/month, you get these features:
- Add unlimited websites and users
- Target up to 1,500 keywords
- Get anchor text ratios for up to 250 pages
- Use keyword sniper for 20 projects per month
- Enjoy a 15% discount on extra guest posts
In addition, all of our plans come with link maps, analysis tools, keyword rank tracking, and backlink monitoring. When there’s a change or update to one of your backlinks, you’ll receive instant notification.
The best way to learn more about these features is to experience them for yourself. That’s why we offer a free 14-day trial when you sign up for a monthly plan. We’re convinced that once you see how easy it is to take the guesswork out of backlinks, you’ll never want to go back.
What Are the Benefits of Backlink Software?
To round out our discussion, here are four major benefits of using professional backlink software.
1. Save Time
Remember those 500-600 Google algorithm updates we mentioned earlier? How much time do you or your team realistically have to monitor updates, research your competitors, and pitch guest posts?
Most importantly, do you want to dedicate the required time and energy to these tasks?
Backlink software combines everything into one platform, allowing you to track your progress and make updates with just a few clicks. This frees up your valuable time to focus on the core aspects of running your business.
2. Save Money
If time is money, then investing in backlink building software can truly save you both.
Sadly, too many businesses invest their money into SEO strategies that don’t work. Even worse, they unwittingly spend money on tactics that could harm their website ranking.
Don’t let this happen to you. A small monthly investment in backlink software will yield huge results as you watch your website climb through the rankings.
3. Avoid Penalties
In your efforts to generate backlinks, you could accidentally do more harm than good.
Once-popular tactics like press release links, directory submissions, and blog comments no longer work in your favor. In fact, the wrong types of backlinks are a serious red flag to Google and could spell big trouble for your website.
Backlink software helps you to avoid potential problems by identifying the best anchor texts, link partners, and guest post opportunities.
4. Multiple Sites & Users
Do you run multiple websites for different businesses? Do you work with a variety of SEO specialists and clients?
The best backlink building software allows you to add as many sites and users as you need to get the job done — at no extra cost.
What’s the Best SEO Software for Backlink Building?
Although many factors of SEO update and change, building backlinks is a constant. As we’ve discussed, backlink building is an integral part of your SEO business strategy.
Of course, it’s easier said than done. And while it is possible to find some backlink builder software for free, it’s worth the investment to use professional backlink software.
If you want to combine all of your backlinking efforts into one easy-to-use tool (and see real results), SEOJet is your go-to choice. When you sign up, you’ll also get a free 30-minute strategy session with our SEO experts.
Don’t leave your backlink strategy to chance. Take a look at our monthly plans and choose the option that’s best for your business needs. With our free 14-day trial, you have nothing to lose and everything to gain!