Buying backlinks cheap can be a great idea if you want to increase your rankings, but there’s an art to it. You need to be careful when choosing how and where to buy backlinks to get the best results, because not all backlinks are equal (even the cheap ones).

True, we said in this post about traffic vs. domain authority that bought links are usually a no-go. But that’s because most people don’t go about it the right way. 

If you’re looking to build your website’s authority using SEO, buying backlinks is a good idea, if you follow our best practices.

Here’s a closer look at what are backlinks, why you want to buy backlinks cheap, and how you can do it successfully.

What Are Backlinks?

Backlinks are links from other websites that point back to your website. Backlinks are important because they’re a sign of credibility and trust, which means Google (and other search engines) take this into account when determining where your website ranks in search results.

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SEO Benefits of Backlinks

Backlinks are SEO gold. They make you appear more credible because other websites show they trust your content by linking to it.

The more backlinks you have, the higher your site usually ranks on search engine results pages (SERPs). Your website may look more credible compared to a website that doesn’t have as many backlinks but has similar content as yours, and that can be the deciding factor when choosing how to rank you.

In addition, backlinks help drive more organic traffic to your site. When other sites link to your website, you have a chance to earn referral traffic and get more eyeballs on your brand.

How Do You Get Backlinks?

Getting backlinks to your website can happen in one of four ways:

• Organically (the publisher decides to link to your site at their own discretion)
• Guest posting (you write content for third-party sites and link back to your own website)
• Outreach (you contact websites and ask them to link to you)
• Backlinking services (you pay for backlinks)

Backlinking services may use guest posting and outreach as part of their strategies. The difference is that it’s done for you, so you can focus on results.

Why Buying Backlinks Is a Good Idea

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There are lots of reasons why buying backlinks is a good idea. Aside from the benefits of backlinks, you might buy backlinks if you:

• Have a new website and want to earn backlinks and rankings quickly
• Aren’t getting organic links to your website
• Want to improve your SEO in a short time period
• Want to save time and money by not having to do your own outreach
• Want free traffic from relevant sources to your website
• Are struggling to get backlinks on your own

Buying backlinks is a proven strategy that works well in both organic and paid search results (especially Google).

Also, contrary to popular belief, buying quality backlinks has no negative impact on SEO. It can help you achieve higher rankings in Google because it gives you an advantage over competitors who don’t have as many links coming from authoritative sources.

The key is to prioritize quality links. You can achieve this even when you buy cheap backlinks, as cost isn’t the only factor to consider. You simply need to know what to look for, which we’ll cover more in just a moment.

The Old Way of Building Backlinks

Backlinks have been a big part of SEO for many years, and the practice looked very different in the early days compared to today. You might have heard of these tactics to build backlinks, but be warned they’re not the best options:

PBNs

Private blog networks (PBNs) are a great way to build links that look natural and can be a low-cost way to get backlinks.

However, building and managing PBNs is time-consuming and can be expensive if you want them to look legitimate. For example, one of the most popular PBNs on the market costs $99 per month for access to their private network of sites with over 1 million subscribers on blogs from leading publications such as Forbes and Harvard Business Review.

Forum Profile Links

Forum profile links are one of the easiest ways to get backlinks. They can build your brand, drive traffic, and establish yourself as an authority in your industry.

However, you need to be careful that you don’t violate the forum’s terms of service when using forum profile links. If a blog post or article is considered spammy according to the rules set forth by a forum’s moderator team, then it could get flagged and removed from the site entirely.

Article Directories

Article directories are one of the most popular ways to build backlinks, and for good reason: they’re easy to find, easy to submit your website to, and can be a great way of getting backlinks from reputable sites. However, there are also some downsides.

Article directories aren’t always relevant to your site’s content; if you write about fitness but submit articles about dog training, then it’s unlikely that you’ll get much traffic or keyword rankings from that article directory.

If you have a low-quality site (according to Google), then submitting articles through article directories won’t help build any authority—in fact, it can hurt because those links will be counted as spammy by Google and other search engines.

3 Better Ways to Build Backlinks Cheap

SEO is constantly evolving, along with Google’s algorithms and priorities. What used to work well in SEO (like keyword stuffing) is considered risky today, and it’s essential to know your best options when it comes to improving rankings. 

Let’s explore three methods to build backlinks cheap that still work today and are much less risky than old-school methods.

1. Guest Posting

When it comes to link building, guest posting is a great way to get links. When you guest post on someone else’s blog, the owner of that site will typically provide you with two things.

First, an introduction to their audience. You’re being allowed into their space and given a megaphone. This will allow you to easily introduce yourself and your business while exposing your target audience to new information they might not have been aware of before.

Secondly, you get a link back to your own website or landing page (if applicable). This link lets search engines know where they should direct traffic when people search for something related to whatever subject matter was discussed in the post–which can improve both ranking and traffic!

Remember, you need high-quality guest posts to rank highly. Avoid low-quality rehashed content so the publisher will be willing to publish your content and even invite you to publish again.

2. Niche Content

Another method is to reach out to sites in your niche (but not competitors)  and see if they will link to your website. To do this, you’ll need a clear and compelling reason to encourage them to link to you, like these:

• Find content on their site where a link to your content would fit naturally
• Find a broken link on their site that they can replace with a link to your content
• Offer to provide a testimonial or do a case study if you have used their product/service

Some sites will take you up on their offer, especially if you make it easy for them to do so. You want to clearly state what’s in it for them and give them everything they need upfront to handle your request. The less friction for them, the more likely you’ll get what you want.

3. Backlinking Services

If you don’t feel that cold outreach is your strong suit, you can hire a backlinking service to do it for you. Backlinking services like SEOJet have established partnerships with myriad publishers and websites across industries, making it easier to get you backlinks at a low cost.

They do the heavy lifting of creating content, choosing anchor text, and reaching out to website owners. They also have the expertise to ensure each website reflects your audience and goals, giving you higher-quality links.

What to Consider When Building Backlinks

No matter how you choose to gain backlinks, there are a few points you’ll need to align to make your backlinks pay off. Here’s how you can tell the difference between and high-quality backlink vs. a low-quality backlink—and it has nothing to do with cost.

The Source

There is no shortage of backlink services to choose from. Some of them are legit; others just want your money (and might harm your website). But it’s somewhat easy to tell the difference.

Simply ask how they go about building backlinks.

Listen for white-hat indications, such as:

• Link relevance
• Authority of the referring domain
• Monthly traffic of the referring domain
• Link context
• Trustworthiness of the referring domain

If they’re asking questions about your website, audience, and goals, take it as a good sign.

Also listen for black-hat indications, such as:

• Link-for-link exchanges
• Spammy websites
• Foreign websites
• PBNs
• Extremely low costs and/or lots of links for the same price
• Guaranteed links

Be wary of services that guarantee placement on a specific website, especially if it’s popular. This might indicate they have publishing rights to that site, but they’re likely selling links without considering your audience and the context and relevance of the link.

Remember, link building is a time-consuming process and can take lots of legwork before you see any results. 

If it sounds too good to be true, it probably is.

Topical Relevance

When you want to buy quality backlinks, relevancy is king. If a link is relevant, that means it’s closely related to the content on your site. For example, you’re selling pet supplies online and someone links to your site from their blog post about dog training. That link has high topical relevance. 

Relevance also extends to keyword intent and backlink strategy. If someone searches for “brown dogs,” for instance, any links related to brown dogs are considered highly relevant. This can be tricky because keywords change over time and vary in popularity by region (and all sorts of other factors).

There are tools available (like Ahrefs and UberSuggest) that track keyword popularity and help keep track of changes over time so that you don’t have to worry too much about keeping up with them yourself!

Link Location on the Page

The location of a backlink is extremely important. The closer your link is to the beginning of your article, the more powerful it is.

Therefore, when buying backlinks cheaply through Fiverr or another platform, make sure that you get links that are as close to the article’s beginning as possible. 

Editorial Guidelines

The blog’s guidelines will give you some idea of what style you need to adhere to. But the best way to align your content with the site is to read their content. You won’t see good results from your link building if your link looks out of place in the content. It’s best to make it feel natural, not forced.

Next, see how much traffic the blog gets and whether their niche is relevant to yours. If you are in fashion and they write about finance, that probably will not work out well for you.

Also, check out the authority of the blog—how long has it been around? How many links do they have pointing back to them? Do people trust what they say?

You can use Moz’s free tool to check a website’s Domain Authority. The higher the DA, the more authoritative it appears to search engine algorithms.

There is no point in spending hours following editorial guidelines for a site that is not valued in your niche community.

Anchor Text

The anchor text is the clickable text (usually highlighted in a different color) that people click to go to your content. This text is super important because it adds context for search engines to know what the link is about. 

So, what should the anchor text say?

We cover this topic more in-depth in our article, How Many Backlinks Does a Website Need?. But generally speaking, you’ll want to use a mix of:

• Branded anchors (like your business name)
• Keyword-specific anchors (the primary keyword of the linked web page)
• Generic anchors (like Click Here)

At least half of your anchor text should be related to your business or brand name. This is what most people will link to organically, so it looks more natural when your purchased backlinks include these, too. 

Buying Backlinks Is a Good Idea if You Know How To Do It

If you are going to buy backlinks, do it right. Be sure to follow these guidelines so that you can get the best deals on link building and avoid wasting time or money on bad deals.

Know the difference between good and bad backlinks. Bad links are usually low-quality (such as those from foreign sites). Good links come from high-quality pages, like those with helpful content. Ask which sites they have access to, then check those sites for yourself to see what type of content they publish. You’ll quickly find whether it’s a good fit for you.

Always check the quality of the links you buy. The easiest way to do this is by using a tool such as Ahrefs or Majestic SEO that shows how many other websites are linking to a page before buying their services.

Buy Backlinks Cheap Because They Are Great

The key to buying backlinks is knowing how much you’re willing to invest in the process. The more money you spend on this type of service, the more likely it is that your site will get better rankings and drive more traffic.

But that doesn’t mean you need to spend a lot of money—there are many affordable options out there if you know where to look and how much work they require from you beforehand. So yes, you can buy backlinks cheap!

For more on our guest post service and how we can assist you today, check out our demo!