The Best Anchor Text For SEO Backed By Research

by Updated April 15, 2020Link Building16 comments

best anchor textI told you before that as I built SEOJet I did a ton of backlink research.

I know it sounds really boring but believe me it was super helpful.

I looked at every single backlink of every page that was ranked #1 for a ton of random searches.

And as I went through all of these links I noticed something really strange.

First I noticed that the more you look at the word “Google”, the less it looks like a real word.

But, more importantly, I noticed that blog posts often ranked #1 on Google.

There are probably a few reasons for this, (content length, plus good content that is shareable means good links) but we won’t get into that in this email..

But what surprised me the most was that overwhelmingly, on any blog post that ranked #1 on Google, its most reoccurring anchor text was…

The blog post title.

The Blog Post Title Anchor Text

Let me first explain what the “blog post title” anchor text is.

Page title anchor just means the anchor text was the meta title of the page being linked to.

Let me explain in further detail.

If I was looking at all of the links pointing to one #1 ranked web page, and I categorized all of the links (more on that in a minute) the highest percentage of links pointing to that page had the full blog post title as the anchor text.

Like this: How To Build Backlinks – Proof From 5,734 Links

In SEOJet I have actually categorized this as the page title because what almost every blogging software does is use the blog post title as the meta title.

On average, the #1 ranked websites I looked at had the page title as their anchor text on 32% of their links.

This means that if they had 100 links pointing to that page, 32 of them had the page title as the anchor text.

Seems really high right?

I thought so too, but it kept occurring over and over again.

Why is this important?

When I started thinking about it, it made perfect sense.

If you’re writing an article and you want to reference another blog post, it’s extremely natural to link to the blog post like that.

Also, if you know SEO then what are you going to do to your blog post title?

Exactly, you’ll put your key phrases in the title.

So now, every link you get with your post title as the anchor includes the key phrases you want to rank for.

Google is smart enough to pull your key phrases out of the long anchor text and give you credit for them.

And because it is your post title, you can get an unlimited number of links with that as your anchor and it looks perfectly natural to Google.

Talk about a revelation.

I Drank My Own Kool-aid

Once I realized how important the page title anchor text was for ranking high in Google I immediately put it into practice.

I built out the link maps with the correct percentages of all 12 types of anchor texts and started building links.

People thought I was crazy. Some SEO pros tried to talk me out of it.

But I knew the truth.

I had done the research.

And the results have been phenomenal.

On the sister site I own (, I have used SEOJet’s link maps to quickly rise up the rankings for phrases like “guest post“, “guest blogging sites“, “guest posting sites” and hundreds more.

And this was on a new site (less than a year old) in a very competitive niche with some really established players (read: Kissmetrics, Backlinko).

How did I do it?

SEOJet’s link maps give me a plan that I know is proven. I simply follow it.

What about non blog post pages

But some of you may ask, “what if the page I’m optimizing is not a blog post?”

Don’t worry. Let’s just look at what this anchor text really is.

It’s simply your key phrases with some random natural looking text around the phrase or phrases.

For example, if I was trying to rank for “blue widgets” I could achieve the same effect as the page title anchor by getting links like:

“these blue widgets are the best”
“you can find blue widgets in any local”
“blue widgets from YOUR COMPANY NAME”

All we’re doing is masking your key phrase by putting natural looking text around it.

The only difference between these and the page title anchor text is you have to do a good mix of these, you can’t do the same exact anchor over and over.

Like I said, Google is smart enough to pull your key phrase out and give you credit for it.

That’s it. That’s the most important anchor text you can get.

When starting to build links to a page, start there.

In my link research I found that there were 12 total types of anchor text that all play an important role in #1 rankings.

Page title was just 1 of them.

Start Using SEOJet

But don’t worry, when you start using SEOJet, our link maps give you the perfect mix of all 12 anchor text categories.

Our proven link maps build a custom link plan for you so all you have to do is go out and get the links we tell you to get and your rankings will rise to the top of Google.




  1. Rachael Mills

    Interesting, are you saying these 12 types of anchor text will cover all kinds of niches?

    • Adam White

      Rachael, yes the 12 anchor text categories work for all niches. Any anchor text that I have seen will fit into one of the categories.

  2. Swapan Kumar

    I am a big fan of your seo plan. Can you suggest me if my domain is tan need to create more anchor links.

    • Adam White

      Swapan, right now Im not seeing any links pointing to this domain. I would recommend you start out by building homepage brand trust. In other words get a bunch of links to the homepage that have your brand name or some form of your URL as the anchor text.

  3. Kelly

    I didn’t realise that anchor text in the blog post title was so important. I tend to do this anyway, just because I always put my keywords in the title, but I haven’t really noticed any difference – then again, I’ve got nothing to compare it against. Perhaps I need to look more at the keywords in the actual post?

    • Adam White

      Kelly, its not just putting the anchor text in your blog post title. You need to build links to your page using the blog post title as the anchor text. Then you will get real SEO value out of it.

  4. Jorma J Tontti

    Great research! Post title as an anchor, what an amazing thing! I have always optimized with search terms and also reached good rankings, but this is something new, a turbo of SEO maybe!

    • Adam White

      Jorma, yeah it really seems to be the anchor the moves the needle the most.

  5. Andrea Maria

    Thank you for the valuable information. Anchor text is the visible words that hyperlinks display when linking to another webpage or website. Anchor text can provide both search engines and users relevant contextual information about the content of the link’s destination.

    • Adam White

      Andrea, those things are all true.

  6. Miriam Reilly

    It’s helpful to know about the importance of carefully choosing the anchor text for backlinks. Also found useful to know about getting backlinks using URL or homepage to build up credibility for a new site. Thanks for sharing these helpful tips!

    • Adam White

      Miriam, Im glad it was helpful for you. Anchor text is so often misunderstood and misused that it causes a lot of SEOs grief.

  7. technohills

    nice blog thanks for sharing such a beautiful post on the best anchor text. I never considered using the blog post title.

    • Adam White

      techno, Im glad you enjoyed it.

  8. Kurt

    Are you talking about the SEO title that shows up in the SERPS, or the actual page title?

    • Adam White

      Kurt, typically they are the same thing but I would go with the actual page title. A lot of times it is the title of a blog post as well. Any of those fall into the page title anchor category.


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