The Best Anchor Text For SEO Backed By Research
I told you before that as I built SEOJet I did a ton of backlink research.
I know it sounds really boring but believe me it was super helpful.
I looked at every single backlink of every page that was ranked #1 for a ton of random searches.
And as I went through all of these links I noticed something really strange.
First I noticed that the more you look at the word “Google”, the less it looks like a real word.
But, more importantly, I noticed that blog posts often ranked #1 on Google.
There are probably a few reasons for this, (content length, plus good content that is shareable means good links) but we won’t get into that in this email..
But what surprised me the most was that overwhelmingly, on any blog post that ranked #1 on Google, its most reoccurring anchor text was…
The blog post title.
The Blog Post Title Anchor Text
Let me first explain what the “blog post title” anchor text is.
Page title anchor just means the anchor text was the meta title of the page being linked to.
Let me explain in further detail.
If I was looking at all of the links pointing to one #1 ranked web page, and I categorized all of the links (more on that in a minute) the highest percentage of links pointing to that page had the full blog post title as the anchor text.
In SEOJet I have actually categorized this as the page title because what almost every blogging software does is use the blog post title as the meta title.
On average, the #1 ranked websites I looked at had the page title as their anchor text on 32% of their links.
This means that if they had 100 links pointing to that page, 32 of them had the page title as the anchor text.
Seems really high right?
I thought so too, but it kept occurring over and over again.
Why is this important?
When I started thinking about it, it made perfect sense.
If you’re writing an article and you want to reference another blog post, it’s extremely natural to link to the blog post like that.
Also, if you know SEO then what are you going to do to your blog post title?
Exactly, you’ll put your key phrases in the title.
So now, every link you get with your post title as the anchor includes the key phrases you want to rank for.
Google is smart enough to pull your key phrases out of the long anchor text and give you credit for them.
And because it is your post title, you can get an unlimited number of links with that as your anchor and it looks perfectly natural to Google.
Talk about a revelation.
I Drank My Own Kool-aid
Once I realized how important the page title anchor text was for ranking high in Google I immediately put it into practice.
I built out the link maps with the correct percentages of all 12 types of anchor texts and started building links.
People thought I was crazy. Some SEO pros tried to talk me out of it.
But I knew the truth.
I had done the research.
And the results have been phenomenal.
On the sister site I own (GuestPostTracker.com), I have used SEOJet’s link maps to quickly rise up the rankings for phrases like “guest post“, “guest blogging sites“, “guest posting sites” and hundreds more.
And this was on a new site (less than a year old) in a very competitive niche with some really established players (read: Kissmetrics, Backlinko).
How did I do it?
SEOJet’s link maps give me a plan that I know is proven. I simply follow it.
What about non blog post pages
But some of you may ask, “what if the page I’m optimizing is not a blog post?”
Don’t worry. Let’s just look at what this anchor text really is.
It’s simply your key phrases with some random natural looking text around the phrase or phrases.
For example, if I was trying to rank for “blue widgets” I could achieve the same effect as the page title anchor by getting links like:
“these blue widgets are the best”
“you can find blue widgets in any local”
“blue widgets from YOUR COMPANY NAME”
All we’re doing is masking your key phrase by putting natural looking text around it.
The only difference between these and the page title anchor text is you have to do a good mix of these, you can’t do the same exact anchor over and over.
Like I said, Google is smart enough to pull your key phrase out and give you credit for it.
That’s it. That’s the most important anchor text you can get.
When starting to build links to a page, start there.
In my link research I found that there were 12 total types of anchor text that all play an important role in #1 rankings.
Page title was just 1 of them.
Start Using SEOJet
But don’t worry, when you start using SEOJet, our link maps give you the perfect mix of all 12 anchor text categories.
Our proven link maps build a custom link plan for you so all you have to do is go out and get the links we tell you to get and your rankings will rise to the top of Google.