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Google holds 93.12% of the global search engine market. So it’s no wonder every online business’ dream is to end up on the first page of Google’s search results. Getting ranked can significantly improve awareness of your brand.
But Google isn’t the only search engine out there. Alternative search engines offer unique benefits for users. They can also be a great way to get your content seen while working on your Google ranking.
What are the top search engine alternatives, who uses them, and how can you benefit from ranking on one or more of them? Keep reading to find out.
Top 5 Alternative Search Engines
Google may be winning the search engine race by a mile. But these five search engine alternatives are catching up.
Microsoft’s Bing search engine is Google’s biggest competitor, holding 2.77% of the global market. Like Google, Bing’s goal is to connect searchers with the most relevant content based on their queries.
People who love Bing praise its beautiful, high-quality images. Additionally, this search engine values older content as much as newer articles. It can help websites with valuable but outdated content rank better than Google.
Yandex is the search engine of choice in Russia. It’s also the third-most popular search engine in the world, with a 1.15% market share. Users claim that of all alternative search engine results, Yandex’s are most similar to Google’s.
Another cool thing about this search engine is its strong focus on local SEO. Consumers see different results for the same query depending on their location. You can imagine the benefits for Russia-based businesses.
Yahoo! Search, commonly known as Yahoo, is the fourth-most popular global search engine. It holds 1.11% of the total search engine market. It also offers popular content services like Yahoo News, Yahoo Finance, and Yahoo Sports.
Yahoo’s algorithm is unique because it values content from well-established websites. An online business or service provider with a long history will tend to outperform a younger website, even if its content is slightly better.
DuckDuckGo is relatively new to the search engine game. It came about only a few years ago, in 2008. Yet already, this search engine holds a 0.51% market share, making it the fourth-most popular behind Google.
This search engine is becoming increasingly popular, mainly because it doesn’t capture user data. People with privacy concerns or who wish to conceal their information for whatever reason enjoy using DuckDuckGo.
Baidu is the #1 search engine in China and the sixth-most popular in the world, with 0.49% of the global search engine market. Like Yandex, Baidu puts a lot of weight on local Chinese internet searches.
Content written in Chinese languages ranks higher on Baidu than other articles. Websites with servers based out of China also tend to rank higher on Baidu. China-based businesses thrive on this alternative search engine.
The Top Social Media Search Engines
When most people think of social media platforms, they don’t consider them search engines. TikTok, YouTube, and Pinterest are changing that perception.
TikTok recently made news for being Gen Z’s most-used search engine. In fact, Gen Z may use TikTok for search queries even more often than Google. These searchers turn to TikTok when looking for new activities and places to try.
At the same time, adults are turning to this platform more often than ever, too. A recent survey found that TikTok is the fastest-growing news source for adults in the UK.
YouTube is the #1 search engine for video content in the world. With 3.5 million searches per day, some consider it Google’s top competitor.
YouTube likely won’t outrank everyone’s favorite search engine anytime soon, though. After all, Google owns it.
Still, YouTube is the best place to rank for music videos, how-to tutorials, and educational content.
Pinterest is the 10th largest website on the world wide web and racks up 5 billion searches each month. Pinterest has a lot in common with Youtube, except that it focuses on images instead of videos.
Millennial women make up the vast majority of users on Pinterest. However, recent research has shown that Gen Z and male users are increasingly common on the site.
The Top Niche Search Engines
Niche search engines only produce content in a specific area or specialty. Smart people use them to find content that is more targeted to niche queries.
Blog Surf: The Best Search Engine for Blog Content
Google doesn’t like sharing posts from individually-run blogs, which is where Blog Surf comes in. This search engine helps users find high-quality blog content that may or may not be optimized for SEO.
Social Searcher: The Best Search Engine for Social Media Posts
Social Searcher is a free search engine allowing users to look up mentions, users, and posts on various social media sites. Currently, it works for YouTube, Instagram, Twitter, Facebook, Tumblr, and even Reddit.
Quest: The Best Search Engine for Legal Queries
Quest syndicates web search results from a variety of sources. These sources include the Law.com portfolio of websites, law firm blogs, and other legal industry resources.
Need Help Ranking on Google and Beyond?
Getting ranked on the first page of Google is the gold standard in SEO. But these alternative search engines offer additional ways to get people talking about your brand.
If you want to rank on the first page of Google or one of these alternative search engines, SEOJet can help. We offer backlink software and services to boost your rankings. Get our free software today to get started.