Travel Agencies: Boost SEO With Guest Posting Services from SEO Jet!

What is Guest Posting?

A guest post is a blog or article posted on a third-party website instead of your own. Essentially, you’re a guest contributor on another website that shares your target audience. Guest posting is an effective SEO strategy for travel agencies, allowing you to establish an authoritative presence, build links to your own website, stay up-to-date on industry trends, and save time and money. 

Why Do Travel Websites Need Guest Posting?

Guest posting on a travel website is like sharing a story with a bunch of friends who want inspiration, and all the details about new places. And, as a travel agency that’s sent people just about anywhere in the world, there’s no better storyteller for travel topics than you!

SEO Jet offers guest posting services to help travel agencies boost their visibility on search engines and gain more organic traffic to their website. The travel industry is highly competitive, especially as more people use search engines to discover new trips, make their own bookings, and prepare for their next adventure. You’re not just competing with other travel agencies, but also hotels, travel sites, airlines, and bloggers for visibility in search results.

In such a competitive industry, traditional SEO in the form of paid ads and blogging isn’t always enough. Travel agencies that diversify their strategy will have more opportunities to grow their brand and more chances to rank in search engines. 

Guest posting for travel agencies is an effective form of SEO for a few reasons. First, it can help travel agencies establish and maintain an authoritative presence on the web. By publishing content on reputable sites, travel agencies can demonstrate their expertise in the travel industry and gain the trust of potential customers.

Guest posting can also help travel agencies to stay up-to-date with industry trends. By publishing content on other websites, travel agencies can stay informed and stay ahead of the competition.

Posting on third-party websites can be a cost-effective way to increase your website’s visibility. Outsourcing your guest posting to a service like SEO Jet can save you time and money, while still delivering quality content that can help boost your SEO.

Last but not least, guest posting for travel agencies can help you build links to your own website. These links act as “votes” for your website from other websites, which can help boost your website’s ranking in search results. This increased visibility can lead to more organic traffic to your website, which can result in more bookings and higher profits for your travel agency.

How Guest Posting Helps Your Backlink Strategy?

First, let’s talk about backlinks. A backlink is hyperlinked text within content that readers can click to learn more about a topic. In a guest post, the backlink can direct to your agency’s website. 

So why can’t you just go around the internet posting links to your site all willy-nilly? Because there’s an art to it, and guest posting gives you the perfect canvas for it.

There are essentially two types of backlinks: do-follow and no-follow. Do-follow links tell search engines to pay attention to them, which will ultimately affect your search rankings. No-follow links contain a tag within the code that tell search engines to ignore the link, which will not affect your SEO. Posting random links in an effort to drive people to your website can backfire on you, as this practice looks spammy and is often not contextually relevant.

But when you build backlinks through guest posting, your efforts are more genuine and targeted. You’re posting on travel websites, which directly relates to your brand and business. You’re also posting content for people who are interested in travel, not just every Tom, Dave, and Harry on the internet. This gives you a higher chance of gaining clicks from people reading the content, which will drive traffic to your website.

What’s more, you can control the anchor text of your backlinks when you guest post. Anchor text is the clickable text that will take readers to your website or landing page. This text might be a keyword you want to rank for, your business’s name, or something generic like “Click Here.” The beauty is that you get to decide what this anchor text looks like when you guest post.

One of SEO Jet’s core features is anchor text optimization. We look at your current backlink profile as well as your competitors to figure out the best anchor text for your backlinks. You don’t want to overdo it on keywords, since this can appear unnatural and spammy to search engine algorithms. So we make sure you have the right ratio of anchor texts to avoid penalties while getting the best results.

The Benefits of Travel Agency Guest Posting

Are you a travel agency looking to give your SEO a boost? Then you should look no further than guest posting! With every guest post, you can expect a whole world of benefits, including:

• A bigger audience. When you write a guest post for another travel website, you’re essentially tapping into their audience. It’s like hitching a ride on a travel bus that’s already en route to a destination, except now you get to part of its success story. 
• New relationships with travel sites. Guest posting isn’t just about getting your name out there; it’s also about making connections in the industry. By collaborating with other travel bloggers or websites, you’re building relationships within the travel community, which can lead to more opportunities down the road.
• Boosted authority. Contributing valuable content to reputable travel websites gives your authority a lift. People start to see you as someone who knows their stuff when it comes to globetrotting, which can do wonders for your credibility.
• More website traffic. When readers stumble upon your guest post and like what they see, they have a direct path to your blog in the form of a backlink. It’s like leaving a trail of breadcrumbs that lead straight to your digital doorstep.
• Ongoing value. Unlike paid ads that disappear the moment you stop paying for them, your guest posts and backlinks will last forever. Just like Angkor Wat, the Pyramids of Giza, or the Leaning Tower of Pisa that have stood the test of time, your guest posts and backlinks can keep working for you long after they’re published.
• Other SEO benefits. When you guest post on other travel sites, you’re sharing your wisdom with readers and search engines. Backlinks in guest post content can boost your website’s domain authority, leading to higher rankings, more chances for organic traffic, and more leads. 

How Travel Guest Posting Works

 Guest posting is an SEO strategy that involves the creation and publishing of content on other websites. This content is typically written by the business or agency itself, but it can also be outsourced to a guest posting service like SEO Jet. By including links to your own website in the content, you can increase your website’s visibility and rank higher in search engine results.

Here’s how we approach travel agency guest posting at SEO Jet:

1. Introduce yourself! No two travel agencies are quite alike. We want to know your specialties, the types of customers you serve, where you send them, and how you want to grow your business. We also want to learn what keywords you’re already ranking for, what’s in your current backlink profile, and what your competitors are up to. If you don’t know these last three things, no worries – we’ll do the heavy lifting on your behalf.
2. Let’s start strategizing. Based on your business goals and where your backlinks currently stand, we’ll start working with you to devise a takeoff strategy, one that will choose the best landing spots and link to the best pages on your website. 
3. Start writing. And by this, we mean our team. We have a whole party of expert writers who have experience in the travel niche and can write with authority. We match your brand voice and preferred style so that every guest post looks like it was written by you (while you sit back and relax on a beach somewhere sipping cocktails).
4. Track your success. Once we finalize the guest post and submit it to the publisher, our work doesn’t stop there. We also track the post’s progress to ensure it gets published and to ensure any backlinks in the content are still intact and working (because we’re not the ones hitting the Publish button). We’ll also check your SEO Jet dashboard to see how your backlink profile changes, which will help us decide where to go next.

You can count on SEO Jet for guest posting for one-off guest posts or long-term strategies. We’ve found that the more you guest post, the more backlinks you build and the more consistent results you’ll see.