Understanding and Improving Content Quality in the World of SEO
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Statistics show that blogs are read by 77% of people browsing the internet. This shows how many potential customers you could reach through written content.
If you own a business, you may be worried about content quality. Creating quality content is going to be the backbone of your website’s blog.
This is a marketing strategy that many people find success with. This is because you can incorporate a broad scale of SEO tactics in a blog.
Keep reading to find out how to improve content quality in the world of SEO.
Create a Structure
The first thing you need to do is look at the articles you are producing. What kind of structure do they have? Are you following any structure at all?
The structure of a good blog post should incorporate SEO tactics. Some examples of this include using easy-to-understand headers.
Headers help to break up the article and make it skimmable. This is something that Google looks for as it provides an easier article for the reader.
Having headers is also a great way to utilize more keywords. Headers stand out more and attract googles attention when readers are looking up certain words.
Aside from headers, your articles should also have an understandable format. The format should be the same across all of your articles so that they are easily recognizable.
Some examples include short sentences and paragraphs for easy reading. It is also a good idea to include bullet points and lists to provide more information.
Understand the Audience
As a business owner, you are probably targeting specific people. This category of people falls into your intended reader group.
These are readers who have the best chance of becoming customers. It is important that you identify this group of people and write specifically for them.
You need to know what they are looking up and the answers they need available. Having this clarity will make it much easier to create high-value blog posts.
This is where quality vs quantity comes into play. You need to have a lot of blog posts, but they still need to provide value to potential customers.
For instance, if you own a boutique, you don’t need to be writing about the current diet trends. This does not make sense for your intended reader.
Articles like these may attract attention, but they won’t generate sales and conversions.
There are a lot of different things that Google looks for in articles. One of those things is how valuable the content really is.
Content quality includes a variety of different aspects. One of the things you should focus on is including data to back up your claims.
You should include percentages and numbers with links that go back to that data. This immediately provides value and shows Google that you know what you are talking about.
It also establishes you as a reputable source that readers can trust. This is really important no matter what kind of industry you are in.
When creating a content strategy, you have to consider SEO. A big part of SEO is having keywords in all your blog posts.
Keywords are words or phrases potential customers are looking up online. If you own a pet store, your reader may be looking up the best dog treats.
This is a three-word keyword you can try to rank for. Every article you write should have several intended keywords you are trying to naturally include.
The more keywords your blog has, the better the chance of your content showing up on Google results. This is an organic way of generating more traffic to your site.
Another great option for SEO is something you may not have considered. SEOJet provides guest posting services for blogs.
This allows you to write guest posts for high-quality blogs that are already ranking. This provides the opportunity for your guest post to also rank on Google.
Not only that, but you are also presenting your brand in front of a different audience. This can create traffic to your site after the reader sees your call to action.
Keep It Human
In our modern-day world, AI content is becoming more and more common. This is not something that Google likes since it is often low quality.
Because of this, it is important that you make all of your blog posts feel humanized. This is easy to do if you are writing them yourself when you write in your own tone.
This is why it is important to have a brand voice that is distinct across your blog. Keep in mind that you need to avoid common mistakes when taking this path.
For instance, you need to avoid grammatical mistakes and formatting issues. Make sure all of your articles are going through editing software before being published.
Make It Relevant
No matter the industry you are in, there is always a hot topic. To rank on Google, you need to create content that is relevant for the present time.
To do this, you need to follow what is currently trending. If you provide diet programs, you need to follow dietary and nutritional trends.
Content Quality: Improving Your SEO Content
If your business has a blog, you need to focus on content quality. This will improve SEO by having structure and including keywords and relevant data.
Are you interested in improving your SEO? Contact us today at SEOJet to get started with guest posting.