Top 9 Backlink Types That Work Favorably for Your SEO

Nearly 50% of businesses fail within the first five years in the United States. However, there are measures you can implement to help avoid this.

One of the most important obligations business owners have is establishing a strong online presence. After all, it won’t matter how good your products or services are if nobody can find your business.

Backlinks are a great way to increase your site’s search engine optimization, and there are different types of backlinks you need to know about. Let’s take a closer look at the most notable backlink types.

1. Guest Blogging

This is one of the most efficient ways to link to your website. By writing guest articles for authoritative websites, you have enormous potential to direct a large amount of traffic to your pages. However, there are a few hurdles you will need to navigate.

The sites with the highest SEO value don’t accept guest posts from just anyone. They may not even accept guest posts at all.

Do your best to find a site that publishes contributor content and submit something that your audience will find valuable. This will go a long way when it comes to hitting your target metrics.

2. Webinars

Webinars can serve as a great resource for other websites to link back to. For example, you could publish a highly authoritative webinar that discusses industry trends.

High-ranking sites could then use it to increase the value of their own content. It’s worth noting that webinars often take a large amount of initial investment. However, the ROI can be outstanding if enough sites link to them.

3. Acknowledgment Backlinks

Acknowledgments occur in many different settings. Some of the most common include having a company representative speak at an event.

Or, your company can make a donation that will provide a gift to a foundation. Regardless of the situation, having the platform in question acknowledge your website by linking to it comes with tremendous SEO value.

4. Badge Backlinks

These aren’t quite as common as some of the others on this list, but that doesn’t make them any less useful. Websites display badges to convey a certain message.

For example, someone may have completed a course that certifies them as being technically proficient in a certain area. Or, they could display a badge in support of another business or organization.

If your company has relevant badges that people can use, it’s in your best interest to maximize the number of people who do. When people click on these badges, they will be redirected to your website. This will exponentially increase the amount of reach your brand has.

5. Guest Post Bios

As previously mentioned, guest blogging isn’t always an option. In some cases, editors might remove links that they feel are too promotional.

However, many sites that do this allow authors to include links in their bios. Although not quite as effective as backlinks in guest post content, bio links can still be a solid way to increase traffic and SEO value.

6. Comment Backlinks

This is one of the more common strategies that people use. Many blogs have common sections that allow users to say whatever they’d like, including providing links to their websites.

The problem here is that many people make comments with little substance and then spam links to their pages. Instead, you should leave a thoughtful, informative comment before including your link.

This will help you stand out from low-quality commenters and make it more likely that people visit your website. Leaving a comment with value often takes less than a minute, so you should get in the habit of commenting on multiple high-value blogs.

7. Business Profiles

These are very similar to guest blog bio links.

When you create a profile on a platform like a social media or business listing site, you nearly always have the opportunity to link back to your own site.

Having links in these areas isn’t a life-changing occurrence, but it can be a great part of a more comprehensive strategy. So, create a business profile on every relevant site that you can.

8. Editorial Backlinks

When a business representative is quoted or your site is featured in a link roundup, an editorial backlink is formed.

The same can be said when another site mentions yours as a source of information. To increase the chance of this occurring, you’ll need to implement a content strategy that prioritizes evergreen content.

This will help establish you as a thought leader in your industry and make your website a place people visit to learn more about trends and industry topics.

This content should be easy to share while remaining engaging. This will maximize the chance of your content going viral, and a single instance of this could substantially increase traffic to your website over time.

9. Free Tools

Providing something for free is one of the most effective ways you can generate links to your site.

However, the content you provide must be something that your audience finds valuable. A cost calculator, for example, is a perfect opportunity you can take advantage of. You can also provide a free version of an app or service that usually requires a subscription.

Understand These Backlink Types

At first, choosing the right type of backlinks for your website can seem like a difficult task. The good news is that the process is much easier than most people anticipate. Consider the above backlink types so that you can make the decision best for your business and continue to grow from there.

Feel free to reach out to us today at SEOJet. Our team of qualified professionals can help take your site’s performance to the next level.