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The Top 10 Guest Posting Mistakes That Are Costing You Clients
Did you know that there are over 600 million blogs on the internet? And according to the same numbers, a whopping 7.5 million posts are written up and published every day.
You’re publishing great content on your website, but you’re not seeing the results you want.
You may be making some common digital marketing mistakes when it comes to guest posting.
The good news is that these advertising mistakes are easy to fix. Keep reading to learn about the top 10 guest posting mistakes and how to avoid them.
1. Not Optimizing for Rankings
One of the most common guest posting mistakes is not optimizing your posts for search engine rankings. This means that you’re not using keywords effectively, and you’re also not promoting your post properly. As a result, your post may never be seen by potential clients.
To ensure that your post has the best chance of ranking highly in search engines, be sure to choose your keywords carefully. Use relevant keywords throughout your post, including in the title, in the body, and the keywords section.
In addition, be sure to promote your post on social media and other websites. The more people who see your post, the greater the chance that it will rank highly in search engines.
By taking these steps, you can ensure that your post has the best chance of being seen by potential clients.
2. Posting on Low-Quality Sites
We all know how important it is to have a strong online presence for our businesses. But in our haste to get our content out there, we can sometimes make some big mistakes. One of these is posting on low-quality websites.
These sites are often filled with spammy content, and they won’t do anything to help your business. They could hurt your reputation.
So before you hit the “publish” button, take a moment to research the site and make sure it’s a reputable source that will do your business justice. Your future customers will thank you for it.
3. Not Targeting the Right Audience
It’s important to make sure you’re targeting the right audience when you’re guest posting. If you post on a site aimed at teenagers, for example, your target clients are unlikely to ever see your post.
Make sure you do your research and target sites that are relevant to your industry and have an audience that is likely to be interested in your services.
By taking the time to focus on the right audience, you’ll be much more likely to get the results you’re looking for from your guest posting efforts.
4. Posting Too Much Content
It’s important to strike a balance when you’re guest posting. If you post too much content, you run the risk of being labeled as a spammer. This can reflect poorly on you and your brand, and it may make it difficult to get your foot in the door when it comes to future opportunities.
On the other hand, if you don’t post enough content, then your post may not be effective. It’s important to consider what your goals are for each piece of content that you create and to make sure that you’re providing enough value to your audience.
By striking the right balance, you can ensure that your guest posts are both effective and well-received.
5. Not Featuring Your Business
If you’re going to take the time to guest post on someone else’s website, you want to make sure that you’re getting something out of it. One of the best ways to do this is to make sure that your business is featured in some way.
This could involve including a link to your website or simply mentioning your business in the post itself. By doing this, you’ll ensure that readers are aware of your business and what it has to offer.
Guest posting is a great way to get exposure for your business, so make sure that you take advantage of it!
6. Posting Irrelevant Content
When it comes to content marketing, relevancy is key. Posting irrelevant content is one of the biggest mistakes businesses can make. Irrelevant content could be anything from an article that’s not related to your industry to a blog post that’s not about your product or service.
Not only is this a waste of time and resources, but it can also turn off potential customers and damage your online reputation.
If you want to succeed with content marketing, make sure that everything you post is relevant to your business and aligns with your overall marketing strategy. Otherwise, you’re just shooting yourself in the foot.
7. Not Engaging with Your Audience
Engaging with your audience is one of the most important aspects of guest posting. By leaving comments on other people’s posts, you’re showing that you’re interested in what they have to say and that you’re willing to engage in discussion.
Additionally, responding to questions and comments that people leave on your post shows that you’re attentive and that you care about what your readers have to say.
Both of these things will make your audience more likely to trust you and to keep reading your posts. So don’t forget to engage with your readers – it’ll pay off in the long run!
8. Failing to Follow Up
If you’ve written a guest post and failed to follow up with your audience, you’re missing out on a great opportunity. Not only are you not building relationships with potential clients, but you’re also not getting the most from your guest post.
By failing to follow up, you’re leaving valuable connections on the table. When you write a guest post, make sure to include a call to action at the end.
This will prompt your readers to take the next step, whether it’s subscribing to your newsletter, following you on social media, or visiting your website. Once they’ve taken that action, make sure to follow up with them.
Thank them for taking the time to read your post, and invite them to continue the conversation. If you take the time to build relationships with your readers, you’ll reap the rewards in the form of loyal fans and customers.
9. Posting Inappropriate Content
When guest posting on another site, it’s important to be mindful of the content you’re sharing. Posting inappropriate content – whether that’s something offensive or sexually explicit – is a surefire way to turn off potential clients and get yourself banned from the site.
Not only is it important to avoid posting offensive or explicit material, but also to make sure that the content you are sharing is relevant and useful to the site’s audience.
By taking the time to create quality, relevant content, you’ll be more likely to build a positive relationship with potential clients – and avoid any negative consequences.
10. Breaking the Rules
When it comes to guest posting, it’s important to play by the rules. Every website has its own set of guidelines for guest contributors, and if you don’t adhere to them, you could end up getting your post removed or even being banned from the site.
So before you submit your guest post, be sure to read through the site’s rules and make sure you comply. It only takes a few minutes to do, but it could save you a lot of headaches down the road.
What Are the Guest Post Rules?
Now that you know what not to do when guest posting, it’s time to learn about the rules. These rules will help to ensure that your post is effective and that it doesn’t get removed.
1. Don’t Spam
When you’re guest posting, it’s important to make sure that you’re not spamming the site. This means that you shouldn’t post multiple times in a short period, and you also shouldn’t post the same content on multiple sites.
If you do either of these things, your posts will likely be considered spam and they’ll be removed. Additionally, spamming can damage your reputation and make it difficult to get your posts approved in the future.
Therefore, it’s important to take the time to write quality posts that are relevant to the site you’re posting on. By following these guidelines, you can ensure that your guest posts will be well-received and that you won’t be accused of spamming.
2. Don’t Promote Your Business Too Much
If you’re planning on guest posting, it’s important to strike the right balance when it comes to promoting your business. You don’t want to promote your business too much, as this could turn off potential clients and get you banned from the site.
However, you also don’t want to fail to mention your business altogether, as this could leave readers wondering what your motives are. The key is to find a middle ground – mention your business in a way that is relevant and helpful to the reader, without coming across as pushy or sales-y.
When done right, featuring your business in a guest post can be an effective way to reach new customers and grow your business. But when done wrong, it can do more harm than good. So be sure to tread carefully.
3. Don’t Post Irrelevant Content
When you’re writing a guest post, it’s important to make sure that the content is relevant to the site you’re posting on. If it’s not relevant, then there’s a chance that your post could be removed or that you could be banned from the site.
To avoid this, take some time to look at the site and see what kind of content is popular. Then, make sure that your guest post is on a similar topic. If you’re not sure whether your post is relevant, you can always ask the site owner or editor before you submit it.
By following this advice, you can be sure that your guest post will be well-received and won’t get in trouble.
4. Follow the Site’s Guidelines
When you’re guest posting, it’s important to follow the site’s guidelines. These guidelines will tell you what kind of content is allowed, and they’ll also tell you how to format your post.
For example, some sites may only allow posts that are a certain length, or that use a certain type of formatting. If you don’t follow the guidelines, your post may be rejected or removed.
Additionally, it’s important to make sure that your post is appropriate for the site’s audience. If you’re posting on a site for parents, for example, your post should be relevant to that audience.
By following the site’s guidelines, you can ensure that your post will be accepted and well-received.
5. Don’t Post Offensive Content
It’s important to make sure that your guest post doesn’t contain any offensive content. This could be anything from an article that’s racially insensitive to a sexually explicit blog post.
If you do post offensive content, then you could get banned from the site. Not only would this be embarrassing, but it would also mean that you’d lose out on a great opportunity to share your ideas with a wider audience.
So before you submit your guest post, take a moment to review it for any potentially offensive material. By doing so, you can help ensure that your post will be well-received and won’t get you into any trouble.
Ready to Start Guest Posting?
As a business owner and entrepreneur, there are a couple of ways you can approach guest blogging: You can do the campaign yourself without any writers, connections, or keywords. Or you can let a guest posting service handle the logistics.
We’re one of the best guest posting services on the side of the internet. From quality control to keyword tracking and monitoring, our clients have seen incredible results from our campaigns.
Ready to see how we can help your business? Try us for free.