The on Page SEO Checklist for Meticulous Digital Marketers

So what is the deciding factor between driving traffic to your site versus not? With over 30 billion websites out there, you definitely want yours to be one that gets traffic. 

So the answer? Search engine optimization.

If you want to make sure that you are getting traffic to your site and pushing it out to those who are searching on the Internet, you need to ensure that you are optimizing for SEO. 

This means that there are specific things that you need to be doing on your site in order to work with the search engine algorithms. This is what will allow search engines like Google to put your site in front of viewers who could be potential customers or clients.

More specifically, paying attention to your on page SEO is important. But what is on page SEO and what do you need to pay attention to? Read on to learn more about specifics for the meticulous digital marketer!

What Is On Page SEO?

On page SEO refers to the efforts that you make directly on your website and pages to optimize your site. This most likely is adding content, sorting through existing content, niching down, and adding keywords that will make the content stand out to search engine algorithms.

There are specific areas to pay attention to with on page SEO. There are several areas of focus that matter the most when thinking about on-page SEO.

Components of On Page SEO That Matter

When it comes to on page SEO, you want to make sure you do what matters in order to get your website in front of your target audience.

Here are the various components to pay the most attention to.

Keywords

One of the most important things that you can do for your website is to make sure you do the right keyword research to put the right keywords into a post.

To find a keyword, you should always ensure that it is the main idea of the article or page you are posting. You can use keyword research tools to help you do this by finding keywords that have good volume but low competition. 

When figuring out what keywords to use, it is important to pick one primary keyword and a few secondary keywords to back that one up.

The keyword should be used in the introduction, a header, and the conclusion. It should also be in the title.

The secondary keywords can be sprinkled throughout the article or page.

Ensure Quality of the Content

Another important part of the search engine algorithm is looking for quality content. If your content isn’t up to the standards, the search engine algorithm is not going to favor your pages or site.

This means you need to provide value. So how can you do this on an article or your site?

You need to ensure that the information you are discussing is useful and readable. It should also be of adequate length—anywhere from 500 to 2,000 words is the most optimal blog length. 

Last but not least, you want to do your best to make sure your content is free of fluff. If you are saying the same thing over and over, the algorithm will pick up on this and not see much value.

Pay Attention to Images

Additionally, you want to pay attention to the images that you put on your site. It’s always a good idea to add images to content, however, you want to make sure you are doing it in the right manner.

For starters, you should always make sure you optimize for speed. You can resize the images to load faster on your site.

Do not forget to add alt text to your images either. This is how a search engine is able to tell what the image is of in order to rank your site and its value.

Optimize Your Title

When creating a page or a post on your site, the last thing you want to do is push the importance of a title to the back burner. 

Your title is necessary for the search engine to find the content (this is especially true when you ensure that your title has the keyword as part of it).

When writing your title, make sure it conveys value and is as descriptive as possible without being too long.

Use Headers

When writing content, it can be overwhelming for a reader (and a search engine) to sort through content without headers.

You should use headings throughout an article (especially H2 and H3 headers) in order to organize the content in a way that both the reader and search engines can understand.

Don’t forget to add the keyword to a header as well!

Write a Meta Description 

A meta description is a description of what your page talks about. This is usually between 155-160 characters. As part of the meta description, be sure to include the targeted keywords and any secondary keywords that make sense in the context of it all. 

Ensure value and make it actionable. 

The Ultimate On Page SEO Checklist

After reading this article, you now have the ultimate on page SEO checklist to optimize your site and your articles for the Internet and the search engine algorithm. 

Make sure that you use target keywords, use headers, and provide valuable content. When you do this, you’ll notice your site is getting so much more traffic to it!

If you feel that you don’t have time to go back through and optimize your site or even focus on the optimization moving forward, we can help you! Check out our services at SEOJet to get started.