Ready, Set, Launch! The First Steps to a Successful SEO Campaign
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Around 68 percent of online experiences begin with a search engine. On that search engine, users click on second-page results for only 0.63% of Google searches.
What does this mean for you? It’s important to build an SEO strategy that gets you noticed.
If you’re tired of seeing your website buried beneath pages and pages of search engine results, it’s time to take action and launch a successful SEO campaign. But where do you begin?
With so much information out there, it can be overwhelming to know what steps to take first. Don’t worry – we’ve got you covered!
Keep reading as we guide you through the initial stages of launching an effective SEO campaign that will help boost your website’s visibility and drive traffic to your business. So get ready, set, and let’s launch!
When starting an SEO campaign, the first step is to do keyword research. This will help you determine what keywords to target in your website content and optimization efforts.
There are a few different ways to go about keyword research. One is to use a keyword research tool. Keyword research tools will allow you to research keywords and see related keywords that people are searching for.
You can also complete research by simply thinking about the terms that people would use to search for your product or service. If you’re not sure what keywords to target, start by brainstorming a list of potential terms and then running them through a keyword research tool to see how popular they are.
Optimize Your Website
Your website is the foundation of your SEO campaign. Without a strong, well-built site, your efforts will fall flat from the start. Make sure your site is up to par before you begin any sort of optimization campaign.
Here are a few things to keep in mind when optimizing your website:
Make Sure Your Site Is Responsive and Mobile-Friendly
With more and more people accessing the internet on mobile devices, it’s important that your site can be viewed on all screen sizes. If your site isn’t responsive or mobile-friendly, you’ll likely lose visitors (and potential customers).
Check Your Load Time
A slow website can frustrate visitors and hurt your ranking in search results. Use tools like Google’s PageSpeed Insights to test your website speed and find ways to improve it.
Optimize Your Title Tags and Meta Descriptions
These are important elements of on-page optimization that help tell search engines what your website is about and encourage people to click through to your site from the SERPs. Be sure to include relevant keywords in these tags and write compelling descriptions that accurately describe the content on the page.
Additionally, make sure your titles and descriptions are not too long, as this could impact how they are displayed on search engine results pages. Lastly, be sure to update these tags and descriptions regularly to ensure they remain accurate and relevant.
Link building is one of the most important aspects of SEO, and it’s also one of the most time-consuming and difficult. But it’s worth it, because links are like votes for your website. The more links you have, the higher your website will rank in search engine results pages (SERPs).
There are many different ways to build links, but some of the most effective methods include guest blogging, directories, and social media.
Create Compelling Content
As a business owner, you know that compelling content is key to driving traffic to your website and engaging your audience. But what makes for compelling content? And how can you create it?
Here are some tips for creating compelling content:
Write For Your Audience
Think about who you are writing for and what they want to read. What information will they find useful or interesting? Write in a way that appeals to your target reader.
Keep It Fresh
Your content should be fresh, relevant, and engaging. Regularly update your blog or website with new articles, infographics, videos, or other types of content to keep people coming back for more.
Make It Visually Appealing
People are visual creatures, so make sure your content is easy on the eyes with plenty of images, videos, and infographics. Breaking up text with visuals will also help keep people engaged as they scroll through your page.
Measure Your Results
When it comes to SEO, measuring your results is essential to gauge the effectiveness of your campaign and make necessary adjustments. Luckily, there are a number of tools and metrics available to help you do just that.
Some key things to measure include:
This measures the number of visitors coming to your website from organic search results. Use Google Analytics to track website traffic and identify trends over time.
Track where your website ranks for target keywords using a tool like Google Search Console or Moz Rank Checker. This will give you insights into which keywords are driving traffic and where you need to improve.
Whether your goal is sales, leads, or something else entirely, tracking conversions will give you a good idea of how well your SEO campaign is performing in terms of ROI. Use Google Analytics goals or event tracking to set up conversion tracking.
Let Your SEO Campaign Take Off With SEOJET
With proper planning, goal setting, keyword research, content creation, and link-building strategies in place, your website should be well on its way to achieving higher rankings and more organic traffic.
Remember that SEO is an ever-evolving field of marketing, so make sure you keep up with the latest trends and techniques for better results.
Are you ready to make guest posts part of your SEO campaign? Find out more about how SEOJet can help you take off in 5, 4, 3, 2, 1… blast off!