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Statistics show that 80% of businesses do content marketing with things like blogs. But the average content marketing budget is only $1,000 per month for most businesses.
As a business owner, you need to utilize all kinds of marketing strategies. One of these strategies should include SEO tricks for your website blog.
Blogs are very popular and generate organic traffic to your site. But there are certain things you need to do to improve you are Google rankings for this to happen.
Keep reading to find out what SCO tricks you should be using.
1. Mobile-Friendly Blog
When it comes to SEO, Google is the boss at dictating what blogs need to do. This is always changing, so it is important to stay up-to-date.
One SEO white hat rule Google created several years ago related to mobile devices. For your blog to rank well, it needs to be mobile-friendly above all else.
This is because the majority of people online are on their phones. Phones are much more handy, and people can Google things on the go.
Because of this, having a mobile-friendly blog is critical for your Google ranking. But it is also important when it comes to each individual reader.
If your blog is non-mobile friendly, it often appears glitchy. Pop-ups may be too large, or the page may not show everything, getting cut off at one edge.
If a reader is having these issues, they are just going to click off the page. Readers have a very short attention span, and any issues are just going to irritate them.
Having someone quickly leave your site is a bad sign to Google. This impacts your rating and the quality of the content you’re writing.
2. Claimed Business Listing
There are a lot of useful things that Google provides for businesses. One of these things is a free Google business profile.
To improve your website, you should claim your website listing to show that it is yours. This improves SEO and provides more information online.
This is especially beneficial if your business has a physical location. You can show up on Google Maps and Google Shopping to reach more people.
Your business listing is also going to serve as a form of free advertising. Having an optimized profile looks more professional and shows up when people search for your business.
This also gives you access to profile performance and insights. These are just a few reasons why you need to take this step, and it only takes a few minutes.
3. User Experience
When it comes to SEO tricks, there is one thing that you need to remember. Google’s goal is to make sure content is providing value for the reader.
This is important because this is why Google exists, to begin with. That is why Google prioritizes user experience when it comes to white-hat SEO.
This includes things like how much value the content provides for the reader. For instance, you need to answer their question when they click on the article.
It also needs to be easy to understand so they can quickly find what they are looking for. You can do this with headings, short sentences, and easy-to-read paragraphs.
It is also important to make sure there are no glitches on your site. This damages the user experience, resulting in readers leaving before they find the answer to their questions.
4. On-Page Optimization
A big part of white hat SEO covers a broad range of details. This is one of the main things you need to focus on when it comes to each blog post to publish.
This is called on-page optimization or on-page SEO. This helps to maximize your chances of having that blog post rank when someone looks up a search query.
These are things that don’t necessarily have anything to do with the content itself. They are small details that make it easier to find and describe what it provides.
For instance, the title tag and meta-description are a part of on-page optimization. As well as page URLs, internal links, and image alt text.
5. Link Building
When it comes to ranking on Google, there are different routes you can take. One of the most direct routes to engage in link building.
Link building can include adding high-quality links to your blog posts. For instance, you may reference statistics and link back to that resource.
This provides value to the article and shows Google that you know what you are talking about. Another aspect of link building is getting links to your site on other sites.
The best way to do this by far is to do guest posts. This is when you write a blog post, and another website post it for their readers with one of your links.
This improves your domain authority and helps you attract even more organic traffic. You can use a company like SEOJet to help you create high-quality guest posts.
This guest post service guarantees your link will be on a high domain authority website.
SEO Tricks: Ranking With White Hat SEO
When it comes to white hat SEO tricks, you have to follow googles rules. One of these roles includes understanding user intent and improving user experience.
You also need to use on-page optimization and focus on building your links. You can do this with meta descriptions, keywords, and quality guest posts.
Are you interested in improving your blog’s SEO tactics? Contact us today at SEOJet to get started.