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When it comes to searching online, the first five organic results on the first page of Google account for 67.6% of all clicks.
This paints a pretty clear picture of why companies spend so much time and resources on their SEO. And as most people know, one of the core parts of a website’s SEO health is backlinks.
If you’re serious about improving your search engine rankings, using a backlink checker can be a game-changer when it comes to reaching the top of the SERPs. Read on and we’ll tell you why.
What Are Backlinks and Why Are They So Important?
A backlink is simply when a website links back to another website. They’re also known as external links or inbound links.
The reason they are so important when it comes to your SEO is that these links are seen by Google as a “vote of confidence” in your website, which means you get more authority as a trusted source of information.
Having higher authority leads to better rankings in SERPs, which ultimately leads to more visibility and increased organic traffic finding your site easier.
For example, let’s say you run a tennis accessories shop and you write a valuable, informative article about the Top Ten Best Tennis Accessories on the market.
If other blogs or websites read your article and think it’s a great resource, they might link back to it in an article that they’re writing.
You’ve earned a backlink, which sends a positive signal to search engines. Your content is now seen as more valuable and trustworthy.
The thing is, you’re competing against millions of companies that are also building their authority as well. One great way to get an advantage over them is by using a backlink checker.
11 Benefits of Using a Backlink Checker
Using state-of-the-art SEO tools like a backlink checker has huge benefits that could push your website over the top when it comes to reaching the top of SERPs. Let’s look at some of these benefits.
1. Conduct a Backlink Analysis for Better Insight
Backlink analysis is a thorough evaluation of the quality of websites that are linking to your website. This is important for getting a clear picture of your backlink profile health and its impact on your SEO performance.
This is much more than just the number of backlinks that are going back to your page. It takes a look at several factors, including:
- Quality
- Quantity
- Freshness
- Anchor text
- And more
By doing a backlink analysis of your website, you can make the necessary adjustments to identify opportunities and see what your competitors are up to. Overall, it’s a fantastic way to improve your SEO health and ultimately drive more traffic to your website.
2. Find Everyone That’s Linking to Your Website and Improve Your Existing Backlinks
It’s not enough to just get as many backlinks as possible and forget about them. It’s important to know exactly who’s linking to your website and in what context.
Are they adding value to your website? Are they helping you generate traffic and revenue? Or are they hurting your standing with Google?
You need a backlink checker to be as aware as possible of what’s happening behind the scenes of your SEO. You may even have a few great backlinks that you didn’t even know linked to you before.
Once you check backlinks that are connected to your website, you can work on earning even more “link juice” to those links. You can do this by reaching out to webmasters or owners of the websites. Then you can ask them to optimize anchor text, fix nofollow attributes, or update links to outdated content.
By improving the quality of backlinks, your SEO will improve in the eyes of Google. Make sure you’re getting the full benefits of backlinks that you can.
3. Get Rid of Toxic Backlinks
Not all backlinks are good.
If websites that are considered spam, malware, or just low-quality, in general, are linking back to your site, it can really hurt your website’s reputation. Your website might even get de-indexed if you’re considered to be breaking Google’s complex algorithm rules.
Having a quality backlink checker can help you check the health of all of your backlinks and easily get rid of spammy links that could be hurting your SEO health.
4. Stop Guessing On Your Backlink-Building Strategy
If you’re wondering how to get backlinks for your site, this is a great place to start. With a proven backlink checker, you’ll be able to access data that can help you create an actual backlink roadmap so you know exactly where to target.
You can see which pieces of content on your website are “link magnets” and which ones are total duds when it comes to backlinks. This will help give you more clarity on how to go forward with your strategy.
By creating a thorough strategy, you can build your backlinks with confidence and watch your rankings rise to the top, instead of guessing if any of the time and money you’re sinking into your SEO is actually working or not.
5. Save Money By Avoiding Low-Quality SEO Services
Just because a company sells SEO services doesn’t mean they know what they’re doing.
In fact, the SEO industry is notorious for being loaded with scammy companies that use fancy marketing jargon to trick companies into buying their services — when they’re actually using cheap tricks that could be destroying your business.
By investing in a backlinking tool, you can get daily reports on the links being built to your website. By monitoring your website’s SEO health closely, you’ll be able to see which SEO companies are actually worth hiring, and which ones are building spam.
6. Never Worry About What Anchor Text To Use
With a great backlink checking tool, you’ll be able to know exactly what anchor text to use.
SEOJet’s algorithm analyzes all of your backlinks and then generates the exact anchor text you need to match and beat your competitors — according to what Google is actually looking for.
7. Avoid Backlink-Related Penalties
Google’s Penguin is constantly on the lookout for spammy link structures to get rid of SEO “cheaters” that are using sketchy tactics to reach the top of the SERPs.
By using a backlink checker, you can easily check your backlink structure to make sure it looks perfectly normal in the all-seeing eyes of Google.
8. Protect Your Website Against Competitors
In some cases, unethical competitors will take action against vulnerable sites to tank their SEO. They can do this by spamming your site with low-quality backlinks.
With a backlink checker, getting rid of these weaponized backlinks is easy to spot and get rid of. You can easily disavow the backlinks once you receive any alerts from your backlink checker.
9. Analyze and “Snipe” Your Competition’s Backlinks
One of the best strategies for building backlinks is to analyze your highest-performing competitor’s backlinks to see what they’re doing right — and what you can do better.
Use a backlink checker to get the entire roadmap of what they did to get to the top with stats like anchor text distribution, total backlinks, page content, and more.
You can get inspiration for your future content creation and link-building strategies by seeing their best-performing content. If you want, you can even rewrite the same content but with better quality and detail, and reach out to that webmaster to see if they’d like to use your content instead.
It’s like having your very own “spy” on the inside feeding you the best possible intelligence to get to #1.
10. Find Potential Link Partners
Quality backlink tools should be able to analyze your website versus your competitors to find backlinks that are pointing to them and not you — yet.
In SEOJet, it will even rank each link opportunity with an “Engage Score” that will help you quickly evaluate which opportunities will boost your SEO the most. It even includes blogger outreach tools to help you get started reaching out to those websites.
11. Stay Up-To-Date With Google’s Algorithms
Google’s algorithms constantly evolve to give its users the best possible experience. One great benefit of using a backlink checker is that it will stay up-to-date with any changes that happen in regards to backlinks and should keep you informed on what you need to focus on.
Key Takeaways
Using a backlink checker is one of the best ways to not only analyze your website’s current backlink performance but to plan a strategy to reach the top of the rankings for the future.
If you want a proven SEO backlink checker that will supercharge your backlinking efforts, sign up for free for SEOJet today!
